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32 Free (& Almost Free) Content Marketing Tools

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How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing

How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing

Content Marketing

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Aberdeen’s Content Marketing & Management survey (238 responses through December 2013) indicated that 75% of B2B companies had an active content marketing initiative in place. I’ve seen other surveys putting... read more

Finding Authority as an Online Content Creator

Finding Authority as an Online Content Creator

Content Marketing

Modern-day content marketers have more opportunities for establishing credibility, visibility, and authority than the past generations who were limited to publishing work on print magazines and newspapers. That opportunity is... read more

7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better

Content Marketing

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is... read more

Want to Crank It Up to 11? Try Content Amplification

Want to Crank It Up to 11? Try Content Amplification

Content Marketing

In response to marketers complaining about Facebook’s diminishing organic reach, everyone’s favourite social network recently issued a response saying that it is improving its algorithms – à la Google Panda... read more

The Rise of the Content Brand

The Rise of the Content Brand

Content Marketing

“67% [of senior marketers] are actively shifting money out of paid media into their own channels” - Megan Brownlow, PwC’s Australian Entertainment & Media Outlook 2014 – 2018 webcast One... read more


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Tips From the Trenches: How to Conduct a Good Content Meeting

Tips From the Trenches: How to Conduct a Good Content Meeting

Content Marketing

I’ve heard it all from clients.  “I want a PDF for this,” “I want to do a webinar on this,” “Can we do an infographic?”  It’s wonderful that our clientele... read more

Content Marketing, Digital and the Business Consumer

Content Marketing, Digital and the Business Consumer

Content Marketing

In a recent press release from Gartner promoting their Content & Collaboration Summit 2014, Gartner states that the “business consumer requires a digital workplace”. The concept of a “digital workplace”... read more

Take Global Content Quality to the Next Level Through Transcreation

Take Global Content Quality to the Next Level Through Transcreation

Content Marketing

In today’s world of personalized messaging and highly targeted marketing, addressing your global content needs with translation often isn’t enough. Just as you wouldn’t display the same words for every... read more

WIN a Content Marketing Prize Worth Over £15k ($25k)!!

WIN a Content Marketing Prize Worth Over £15k ($25k)!!

Content Marketing

If you and your business want to unlock the awesome benefits of Content Marketing – but need a little extra help – then this could be your lucky day. Content Marketing Agency Wyzowl,... read more

The Art of Influence for Great Copywriters

The Art of Influence for Great Copywriters

Content Marketing

Image source Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of truly great copywriters. Fortunately, it doesn’t have to come naturally. No matter what you start... read more

3 Content Tips for Salespeople

3 Content Tips for Salespeople

Content Marketing

Contrary to popular belief, content isn’t just the responsibility of the marketing team. Smart salespeople utilize content to generate leads, deepen relationships and close deals. Below are three ways sales... read more

6 Grammar Lessons You Could Learn From “Weird Al”

6 Grammar Lessons You Could Learn From “Weird Al”

Content Marketing

Weird Al doesn’t just parody famous artists. He also provides valuable grammatical insight that could inform your content marketing process. Musician-parodist artist “Weird Al” Yankovich has taken a unique approach... read more

Content Marketing: Do You Know Your Buyers’ Critical Questions?

Content Marketing: Do You Know Your Buyers’ Critical Questions?

Content Marketing

For several years we’ve talked about the “Hidden Sales Cycle” in various forms, the idea that frictionless access to a content community allows your buyers to answer their own questions... read more

How Inbound Thinking Influences Content Marketing

How Inbound Thinking Influences Content Marketing

Content Marketing

The terms “content marketing” and “inbound marketing” are often used interchangeably, but recent Aberdeen Group research on content in the lead-to-revenue cycle shows that lead nurturing, not lead generation, is... read more

Writing Content Titles: 10 Tips To Increase Your Pageviews

Writing Content Titles: 10 Tips To Increase Your Pageviews

Content Marketing

First impressions are everything, and in the content marketing assets we create, our best chances to capture connections at first click-through are in crafting captivating, compelling titles. Though it may... read more