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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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Only 4% of B2B Content Marketers Are “Masters” (Study)

Only 4% of B2B Content Marketers Are “Masters” (Study)

Content Marketing

A new study by Forrester finds that only 4% of B2B content marketers are “true masters of content marketing.” The other 96% are “doing” content marketing, but not at an... read more

Why is Content Marketing Important for B2B Marketers? Part 4

Why is Content Marketing Important for B2B Marketers? Part 4

Content Marketing

You are currently reading Part 4, the last part of this series. Part 1 – What is content marketing? What is the importance of a content-focused marketing approach? Part 2 –... read more

3 Tips for Trustworthy Sponsored Content

3 Tips for Trustworthy Sponsored Content

Content Marketing

For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool.  Its form can range from quick articles to total site takeovers, and it allows... read more

Content Marketing Lessons from This Year’s Emmy Nominees

Content Marketing Lessons from This Year’s Emmy Nominees

Content Marketing

Grammar Chic has a long and distinguished (humor us) history of gleaning content marketing lessons from popular TV entities; see previous entries on Mad Men, HBO, and Netflix for further... read more

Content Marketing Tips From Weird Al’s Grammatically Correct Comeback

Content Marketing Tips From Weird Al’s Grammatically Correct Comeback

Content Marketing

Musician-parodist Weird Al Yankovic is back, and this time he’s telling everybody to shut up—that is, unless you know how to conjugate. From the man who brought us hit parodies... read more


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7 Steps to Writing a Copy That Sells

7 Steps to Writing a Copy That Sells

Content Marketing

Image: Eran Sandler via Flickr Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Along the way,... read more

Lost in Translation: Spanish Content Writing and the High Price of Low Cost

Lost in Translation: Spanish Content Writing and the High Price of Low Cost

Content Marketing

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How do feel when reading an article or blog written in error-filled English? Sure, you might overlook a few typos or misplaced modifiers, but did you feel like the person... read more

Defend Yourself Against Content Marketing Own Goals

Defend Yourself Against Content Marketing Own Goals

Content Marketing

Last Saturday morning saw the coming together of arguably the two greatest 6-a-side football teams ever to grace pitch 5 at Wandsworth’s Wandle Recreation Centre. Pathetico Madrid v Real Sosobad... read more

5 Ways to Write Better Content

5 Ways to Write Better Content

Content Marketing

Have you ever wanted to blog better, create better social media posts, or just write more professionally? Fortunately, you don’t need to study writing or spend 10 hours typing out... read more

Need Great Content Ideas? Consult Your Audience

Need Great Content Ideas? Consult Your Audience

Content Marketing

This article focuses on a simple, but powerful idea: Regularly talking to your audience (on-the-phone or in-person) to generate topics for content they actually want to read. Content marketing can... read more

Weird Al’s “Word Crimes” Demonstrates The Importance of Grammar and Proofreading in Content Marketing

Weird Al’s “Word Crimes” Demonstrates The Importance of Grammar and Proofreading in Content Marketing

Content Marketing

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Everybody Shut-up! You’ve got to love an instantaneously relevant and hilariously funny Weird Al parody. I grew up listening and laughing to hits such as “Like a Surgeon”, “Another One... read more

4 Ways to Evaluate Your Content Production Process

4 Ways to Evaluate Your Content Production Process

Content Marketing

Marketers today have a lot to answer for. You’re still responsible for engaging a target audience. On top of that, you’re now expected to convert prospects, drive revenue, and retain... read more

When a Problem Comes Along, you Must GIF it

When a Problem Comes Along, you Must GIF it

Content Marketing

GIFs (or is it pronounced ‘JIF’ – the debate is still going on that one) have taken over the internet by storm. A global event like the World Cup presents... read more

5 Events You Can Newsjack Now That The Soccer World Cup Is Over

5 Events You Can Newsjack Now That The Soccer World Cup Is Over

Content Marketing

It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have... read more

Broadening Your Business Audience

Broadening Your Business Audience

Content Marketing

By now most businesses are savvy to the fact that a blog is an integral part of their marketing strategy with useful content having the potential to gain your brand... read more