Content Marketing
Quality Over Quantity: Why Weak Content Is Killing Your Brand
1I don’t spend a lot of time using Twitter, but when I do, I am searching for content that will either educate, entertain, or maybe even inspire me. My situation... read more
The 3 Building Blocks to Content Marketing Strategy
I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content... read more
How to Use the Concept of Agile Development in Content Marketing
A big part of content marketing is coming up with great content on a regular basis. In fact this remains one of the biggest obstacles faced by content marketing professionals... read more
3 Tips for Better Content Marketing and Lead Nurturing
Every marketing professional knows that there isn’t one magic ingredient that creates effective marketing: different industries find success with different methods and tools, and there are an infinite number of... read more
9 Things You Can Learn From David Ogilvy About Copywriting
2What do Rolls-Royce, Dove, Shell, and Schweppes all have in common? The answer: David Ogilvy, known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick... read more
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here... read more
Ways to Increase Sales with Content Marketing: 6 Simple Solutions
1Content marketing is all the rage these days, with more and more companies using content creation and social media to establish themselves as brands of authority and esteem. It is... read more
12 Common Misconceptions About Content Marketing
1I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot... read more
Writing to Persuade
Whether it’s a business proposal or a persuasive paper, writing to persuade can be a difficult undertaking. However, it is possible with a little bit of training and a whole... read more
How Content Marketing Can Help you Beat the Panda and Avoid the Penguin
As we all know the Penguin and Panda algorithm changes were changes made to encourage web masters and SEO’s to write more engaging content. The penguin update checks your link profile to... read more
Pull Back the Veil & Build Trust With Your Copy
When was the last time you looked up a new business and came across a line like this? Company XYZ uses state-of-the-art technology to bring integrated solutions to clients in... read more
The 5 Principles of Compelling Content from Eloqua’s Amanda Batista
Amanda Batista, the content marketing manager at Oracle | Eloqua, straddles two worlds that, until recently, were in quarantined camps: marketing and journalism. Oh, times have changed. Today, we understand... read more
Surviving in the Content Jungle
These days, while clicking through the pages of technology and marketing sites, you are likely to stumble across more than a few infographics and blog articles on how much data... read more
8 Copywriting Tips for a Killer Business FAQ
If you’re in business to sell something, there’s strong chance you will notice patterns in the types of questions you get from potential customers. “Why are you more expensive than... read more
5 Grammar Mistakes You Have to Stop Making Online
Whether it’s a tweet, a paid search ad or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that... read more
