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A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?

A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?
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All Content Marketing Articles - Page 5
The Worst Things You Can Do As A Content Marketer

The Worst Things You Can Do As A Content Marketer

Content Marketing

Content marketing is insanely powerful. We all know this. Content marketing is also insanely easy to mess up. We should know this, but many of us don’t – because many... read more

How to Solve the Content Creation and Reach Problem?

How to Solve the Content Creation and Reach Problem?

Content Marketing

This is crazy, he said. I could see the frustration on his face, that one thick vein which pulsated especially when he was stressed – How do we keep generating... read more

Comedy In Content Marketing: To Be Memorable, Make ‘Em Laugh

Comedy In Content Marketing: To Be Memorable, Make ‘Em Laugh

Content Marketing

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course... read more

Content Marketing 101: Getting The Most Out Of Visual Content

Content Marketing 101: Getting The Most Out Of Visual Content

Content Marketing

The old saying tells us that a picture is worth a thousand words—but when it comes to the visual content you deploy on Facebook, Google+, and other social networks, that’s... read more

How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

Content Marketing

Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy.  We have maintained a first page ranking for Content Marketing Agency the past two... read more

Content Marketing Lessons From The Release Of U2’s “Songs of Innocence”

Content Marketing Lessons From The Release Of U2’s “Songs of Innocence”

Content Marketing

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I’m a huge U2 fan. I know they get preachy, I know Bono makes you crazy, I know you think they’re old. But, hey, I get preachy, I make people... read more

Something To Talk About: How To Come Up With Content Ideas

Something To Talk About: How To Come Up With Content Ideas

Content Marketing

It’s one of the hardest parts for any content marketing team. At one time or another, the question will be asked “What the hell do we talk about this week?”.... read more

Tell Me A Story: Creating Content That Inspires

Tell Me A Story: Creating Content That Inspires

Content Marketing

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Who doesn’t love a good story? I’m always in awe of that special breed that can draw you in and keep your attention to the very end. So no big... read more

Sustainable Content Strategies – Measurement & Promotion Required

Sustainable Content Strategies – Measurement & Promotion Required

Content Marketing

You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center in the panel... read more

10 Awesome Content Marketing Tips For Small Business

10 Awesome Content Marketing Tips For Small Business

Content Marketing

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In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has... read more

6 Creative Ways to Repurpose Your E-Book Content

6 Creative Ways to Repurpose Your E-Book Content

Content Marketing

One of the biggest advantages of repurposing your e-book content is getting a second chance to engage with your buyer personas. There are many common ways to repurpose all of... read more

Mobile Device Strategies Are the Present and Future of Content Marketing

Mobile Device Strategies Are the Present and Future of Content Marketing

Content Marketing

Oftentimes, we forget the great strides we’ve made in the digital world, especially when it comes to mobile technology.  Think back to five years ago—September 2009. Did you own a... read more

The Anatomy of an Effective Content Calendar

The Anatomy of an Effective Content Calendar

Content Marketing

You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have that burning drive to get started.... read more

People tend to find a lot of information about a business before they reach out to it!

Random Facts About Content Marketing

Content Marketing

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And what they mean for you… Content marketing is amazing! It is cheap and easy to produce, ROI is great compared to other marketing methods and it can complement your... read more

Relevant Content: Driving the Kraft Marketing Engine

Relevant Content: Driving the Kraft Marketing Engine

Content Marketing

With so many channels and the marginal cost of the creation and distribution of content, brands today are struggling to communicate with an increasingly fragmented audience. “Consumer attention is ephemeral... read more