The Future of Marketing: Social Listening + Action — Free Webcast ›

Content Marketing

Popular Today in Content Marketing:

The 80-20 Rule for Content – Origins and How to Apply It

The 80-20 Rule for Content – Origins and How to Apply It
Social Sharing Buttons:  
All Content Marketing Articles - Page 5
The Trouble With Content Marketing

The Trouble With Content Marketing

Content Marketing

‘Content Marketing’ as a phrase has seen huge growth in usage over the last few years, and can be defined as: “Creating and distributing valuable, relevant and consistent content to... read more

How to Quickly Share Other People’s Content With Your Social Networks

How to Quickly Share Other People’s Content With Your Social Networks

Content Marketing

Content curation is the process of filtering out the best information you find on the web and sharing that with your network. By sticking with a set of core topics... read more

3 Do's and Don'ts of Content Marketing

3 Do’s and Don’ts of Content Marketing

Content Marketing

Content marketing has become one of the most important aspects of any marketing campaign in today’s technology and social media-driven world. This specialized type of marketing can range from posting... read more

Is Your Golden Content Hidden Like An Easter Egg? See Why Sharing Is Key To Your Content Marketing Strategy

Is Your Golden Content Hidden Like An Easter Egg? See Why Sharing Is Key To Your Content Marketing Strategy

Content Marketing

We often associate Easter with a time of joy. With all of the sunshine, bunnies and chocolate, who doesn’t have a soft spot in their heart for the pastel colors... read more

Content Marketing is NOT Link Building

Content Marketing is NOT Link Building

Content Marketing

There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the... read more


Powered by GetApp
Social Media Lead Generation: Opening the Gate for Gated Content

Social Media Lead Generation: Opening the Gate for Gated Content

Content Marketing

Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company,... read more

The Secrets to Creating Evergreen Content

The Secrets to Creating Evergreen Content

Content Marketing

Recently, the Grammar Chic blog has really harped on the idea of creating and following an editorial calendar. We believe that it’s important to establish a plan and a schedule... read more

Content Curation: Discovering Content in the Noisy Online World

Content Curation: Discovering Content in the Noisy Online World

Content Marketing

2

Before we can appreciate the benefits of content curation, we must first grasp just how much content exists online. You probably know this already, but the Internet is a very... read more

3 Most Important Traits Of Successful Content

3 Most Important Traits Of Successful Content

Content Marketing

Everyone has an opinion about what makes content successful – and most of them are correct. Content definitely needs to be engaging, easy to share and distributed through the most... read more

12 Ways To Understand Your Audience (And Deliver Stellar Content)

12 Ways To Understand Your Audience (And Deliver Stellar Content)

Content Marketing

You’re a blogger with a hungry readership. Or a copywriter, with a pretty needy client. Or – why not? – A general content marketer who needs to sell a product... read more

How to Create a Content Marketing Workflow

How to Create a Content Marketing Workflow

Content Marketing

In the content marketing industry, we spend a lot of time thinking about strategy—that very important phase in our content planning process where we figure out what content we need... read more

The Problems With Blogger Outreach + The Shift to Influencer Marketing

The Problems With Blogger Outreach + The Shift to Influencer Marketing

Content Marketing

There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate... read more

Where Has All the Good Content Gone?

Where Has All the Good Content Gone?

Content Marketing

Where has all the quality content gone?  Content. It’s everywhere. We read it, listen to it, watch it. Of that there is no doubt, but for our purposes, we refer to... read more

CNNx Blends Cable and Internet Content Distribution

CNNx Blends Cable and Internet Content Distribution

Content Marketing

Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of... read more

Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy

Content Marketing

Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound... read more