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Content Marketing

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How Marketing Can Collaborate with Sales to Create Engaging Content

How Marketing Can Collaborate with Sales to Create Engaging Content
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Content Forensics: A Six Step Process

Content Forensics: A Six Step Process

Content Marketing

Great content roadmaps result from two things: customer obsession and organizational alignment. The first refers to the need to go beyond sectors and segments to deep knowledge of the customer... read more

Why Would You Need a Content Marketing Rescue?

Why Would You Need a Content Marketing Rescue?

Content Marketing

Content marketing is something most businesses do, even if they don’t know they’re doing it. It’s a combination of social media, websites, Google rankings, print media, and other online platforms... read more

9 Ways To Become Content Marketing King

9 Ways To Become Content Marketing King

Content Marketing

Why is it that most small businesses are ignorant about content marketing? The few businesses that try it usually fail at it. Why? Content marketing seems simple. Write some stuff;... read more

Remarkable People Crush Remarkable Content

Remarkable People Crush Remarkable Content

Content Marketing

It’s hard to write remarkable content. It’s even harder to be remarkable, don’t you think? Most of us can manage “remarkable” once in a while—an inspired blog post, a well-researched... read more

How To Distribute The Right Content To The Right People

How To Distribute The Right Content To The Right People

Content Marketing

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Marketers will agree across the map that having awesome content amplifies your brand’s digital presence. However, having the right content does not necessarily mean that it’s reaching the correct people.... read more

Send Your Content Sky High With Eye Catching Headlines

Send Your Content Sky High With Eye Catching Headlines

Content Marketing

There’s no point in writing the most glowing prose about the most fascinating subject if no one reads it but you. Whether you’re blogging as a hobby or trying to... read more

5 B2B Content Marketing Rules To Break

5 B2B Content Marketing Rules To Break

Content Marketing

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Content marketing radically improves your marketing AND sales conversion ratios. Companies are slowly realising this and are beginning to turn away from traditional outbound marketing and are moving towards inbound... read more

A Not So Funny Thing Happened On The Way To Content Translation

A Not So Funny Thing Happened On The Way To Content Translation

Content Marketing

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I first became aware of the importance of globalized content in 1994. I had the chance to hear Dame Anita Roddick, founder of The Body Shop, speak on the topic of... read more

Are You Breaking Your Content Marketing Budget?

Are You Breaking Your Content Marketing Budget?

Content Marketing

As with all the other facets of running your business, content marketing is really all about ROI. Ultimately, it’s successful when it brings in more money than it takes away;... read more

5 Questions About Content Marketing Analytics

5 Questions About Content Marketing Analytics

Content Marketing

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Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. The image above, courtesy of Captora, shows B2B (blue)... read more

Content Marketing Shark Anatomy: What Makes A Great Marketer?

Content Marketing Shark Anatomy: What Makes A Great Marketer?

Content Marketing

What do content marketers and sharks have in common? In a word: efficiency. To quote Richard Dreyfus in Jaws, “It’s really a miracle of evolution. All this machine does is... read more

4 Reasons Why People Hate Your Blog

4 Reasons Why People Hate Your Blog

Content Marketing

So, you’ve decided to start a blog, huh?  Congratulations!  A blog can be a great way to boost your business’ bottom line.  In fact, recent research shows that updating your... read more

5 Top Business 2 Community Articles in 2014 and What Makes Them

5 Top Business 2 Community Articles in 2014 and What Makes Them

Content Marketing

We’re already approaching the end of the third quarter of 2014. The year has continued to update us with many excellent, insightful articles here on Business 2 Community. Some of... read more

Resistance to Change and Surviving Content Shock

Resistance to Change and Surviving Content Shock

Content Marketing

I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Hang with me?... read more

Google in Real Time

New to Interactives? Here’s 7 of the Hottest to Get You Started

Content Marketing

Finding the newest way to get you brand in front of an audience these days can be challenging. There’s tons of brands utilizing different marketing efforts to get their product... read more