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25 Must Have Content Marketing Tools

25 Must Have Content Marketing Tools
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5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

Content Marketing

Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair number of mistakes along the way... read more

Rock Your Content Strategy With An Editorial Calendar

Rock Your Content Strategy With An Editorial Calendar

Content Marketing

Is blogging bogging you down? Are you constantly catching your breath after launching every email campaign? Creating quality articles and engaging emails every month takes tons of organization and planning,... read more

Content Shock: Myth or Disconcerting Reality?

Content Shock: Myth or Disconcerting Reality?

Content Marketing

If you follow trends in content marketing, you’ve probably heard the phrase “content shock.” “Info overload” and “content shock” are terms that have been thrown around a lot in the... read more

Introducing the Content Promotion Ecosystem

Introducing the Content Promotion Ecosystem

Content Marketing

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The content promotion industry is starting to grow up. It’s now being regularly written about by marketers and communications professionals of all stripes. Hell, we even created an entire publication... read more

Measure These 5 Content Marketing Metrics For Long-term Success

Measure These 5 Content Marketing Metrics For Long-term Success

Content Marketing

There’s a lot of talk about the importance of content marketing, what qualifies as content marketing and what strategies work best for whom—but so few think about measuring until after... read more


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Beyond the World Cup: Content Creation Around Live Events

Beyond the World Cup: Content Creation Around Live Events

Content Marketing

As we’ve seen over the last few weeks, World Cup fever has officially arrived. I can’t count the number of times I’ve heard the “USA! USA! USA!” and “I Believe... read more

Writing for the Future: Content Marketing

Writing for the Future: Content Marketing

Content Marketing

So much emphasis is placed on accessing the latest news. Our kids witnes this in the way they text their friends and interating with sites like Instagram and Twitter. In... read more

The Most Valuable Asset Missing From Your Content Marketing Strategy

The Most Valuable Asset Missing From Your Content Marketing Strategy

Content Marketing

You’ve spent months writing and designing an eBook and it’s finally launch day. After scheduling your tweets and paid promotions, the work’s over, right? Wrong. Too often, marketers leave out... read more

Dear Content Creators: Stop Being Boring

Dear Content Creators: Stop Being Boring

Content Marketing

Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find... read more

Is Anyone Actually Reading? The Results Are In!

Is Anyone Actually Reading? The Results Are In!

Content Marketing

In February Tony Haile, CEO of real-time traffic analytics company Chartbeat, dropped a bomb that shook content marketing strategies everywhere: “We’ve found effectively no correlation between social shares and people... read more

What is the Value in Publishing Industry News Articles?

What is the Value in Publishing Industry News Articles?

Content Marketing

More often than not nowadays, we go online to discover the news as that’s where it breaks first. However, it’s not just the traditional publishing houses that are delivering it... read more

Content By Any Other Name…

Content By Any Other Name…

Content Marketing

What do you learn when you visit nearly 100 support portals or public knowledge bases (KB) in a short period of time? Here are five observations from just such a... read more

7 Reasons Why Copywriters Must Be Shameless

7 Reasons Why Copywriters Must Be Shameless

Content Marketing

Image source Writing well is hard, and being a good copywriter presents its own set of challenges. Writers must take several elements into consideration when creating content, from tone of... read more

The Ugly Side of Content Marketing

The Ugly Side of Content Marketing

Content Marketing

I just spent a week in the Caribbean on an island with lovely beaches and an incredibly high cost of living. The island has no income tax, so generates the... read more

15 Battle Test Content Marketing Tricks To Maximize Traffic

15 Battle Test Content Marketing Tricks To Maximize Traffic

Content Marketing

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Well, you’ve come to the right place. Today’s audiences are... read more