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Save Your Company From Content Marketing Burnout

Save Your Company From Content Marketing Burnout

Content Marketing

When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level... read more

Keeping Fresh as a Freelance Writer

Keeping Fresh as a Freelance Writer

Content Marketing

Freelance writing is a tough gig at the best of times, but when that inevitable lull strikes, it can be hard to write a sentence, let alone write enough to... read more

Leveraging the [Fake] Disconnect

Leveraging the [Fake] Disconnect

Content Marketing

Chances are, you’ve probably seen this video entitled “Can we Auto-Correct Humanity?” which is being rapidly spread across a number of social networks: What is it about this video that... read more

Cold Weather Alert: It’s Time To Warm Up Your Content Marketing Strategy

Cold Weather Alert: It’s Time To Warm Up Your Content Marketing Strategy

Content Marketing

This morning I did something I hate to do: I had to warm up my car. As I walked to my car in the darkness that is 6:30 a.m. on... read more

The One Segmentation Rule You Should Be Using All the Time

The One Segmentation Rule You Should Be Using All the Time

Content Marketing

As an email marketer, you’re only as good as the quality of your list. If your list quality is poor, it stands to reason the results of your email marketing... read more

10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing

Content Marketing

Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content... read more

Is Content Marketing Here To Stay?

Is Content Marketing Here To Stay?

Content Marketing

What will content marketing look like in five years’ time—or for that matter, one year’s time? Will content marketing still exist as we know it, or will changes to the... read more

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Content Marketing

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During my daily trawling throughout the net, I came across this fabulous infographic I had to share with you. It gives an excellent visual summary of how the latest Google... read more

What Is Content Marketing? 7 Definitions

What Is Content Marketing? 7 Definitions

Content Marketing

Content marketing continues to be red hot, and the reason is simple – it works. However, there’s a problem with it. The problem is a lot of people mean a... read more

Is Your Content Marketing Scaring Away Leads?

Is Your Content Marketing Scaring Away Leads?

Content Marketing

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing... read more

The Science (Kind of) of Video Content

The Science (Kind of) of Video Content

Content Marketing

Great landing pages, campaigns, emails and websites have one mission: get visitors to take action. And whether that’s signing up for a demo, downloading some piece of content, or subscribing... read more

How To Market To Women

How To Market To Women

Content Marketing

Some people are sticklers for eating local or organic, I happen to be a stickler for BUYING local and supporting the other small businesses in my town. As I was... read more

The Five W’s Of Calls-To-Action: Who, What, When… You Know The Deal

The Five W’s Of Calls-To-Action: Who, What, When… You Know The Deal

Content Marketing

You’ve probably seen the beautiful abbreviation CTA somewhere in your marketing endeavors. So what exactly does this ‘CTA’ mean? What does it do? What’s the point? To answer these pressing... read more

Content Marketing Vampires: What’s Sucking the Life Out of Your Content?

Content Marketing Vampires: What’s Sucking the Life Out of Your Content?

Content Marketing

October is a frightening month – from ending on Halloween, to marking the beginning of Q4, it’s 31 days of pure terror. Not only are you hectically hurrying to close... read more

Creating Viral Content Comes Down to Just Letting Go

Creating Viral Content Comes Down to Just Letting Go

Content Marketing

If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content... read more