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Do Content Marketers Need To Have Writing Skills?

Do Content Marketers Need To Have Writing Skills?
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Article Writing: 4 Article Ideas for Your Website

Article Writing: 4 Article Ideas for Your Website

Content Marketing

Content—the word is thrown around a lot, but what does it really refer to? Content can refer to anything from sales pitches, to product information, to policies. From a content... read more

Dumbing It Down for your Audience & Content Marketing

Dumbing It Down for your Audience & Content Marketing

Content Marketing

So you’re the expert in your field. Whether you manufacture “whadgamacallits” or provide “ohhowinteresting” consulting services, you’re an Encyclopedia of knowledge for your industry. You can go on for hours... read more

How to Make Content Marketing More Effective

How to Make Content Marketing More Effective

Content Marketing

How to make content marketing more effective While the benefits of content marketing are widely known, practical knowledge on achieving business success using online content can prove more elusive. Our... read more

3 Qualities Every Online Presentation Needs

3 Qualities Every Online Presentation Needs

Content Marketing

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Not all online presentations are created equal. If you have ever found yourself in the midst of an online presentation, either bored and skipping to other open web tabs or... read more

7 Content Marketing Lessons From Red Bull Media House

7 Content Marketing Lessons From Red Bull Media House

Content Marketing

One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which claims to be... read more

A CMO’s Tale

A CMO’s Tale

Content Marketing

CEOs of today’s B2B organizations are becoming laser focused on profit, execution of strategy and top-line revenue growth and they expect every department in the organization to be aligned with... read more

How to Wrap Up a Successful Content Marketing Project

How to Wrap Up a Successful Content Marketing Project

Content Marketing

There are still a few more boxes to check after your content project is complete. After much hard work and planning, you have finally finished your content marketing project. You... read more

Content Marketing Opportunities in Higher Education

Content Marketing Opportunities in Higher Education

Content Marketing

We all know that a solid content marketing strategy can translate into tangible results for many different types of organizations and businesses. But what does it mean in the world... read more

How Content Marketers Are Bringing the Experience of Sporting Events to Your Fingertips

How Content Marketers Are Bringing the Experience of Sporting Events to Your Fingertips

Content Marketing

As marketers, we’re used to seeing advertisers at sporting events like the World Cup and the U.S. Open. During the Super Bowl, TV ads are as much of an event... read more

Contact Information: How Much is Too Much or Too Little?

Contact Information: How Much is Too Much or Too Little?

Content Marketing

One of the first parts of your resume that a hiring manager or recruiter sees is your contact information. This is where they gather basic information about where you are... read more

In Content Creation Overload? Here’s What To Do.

In Content Creation Overload? Here’s What To Do.

Content Marketing

Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content... read more

How To Tell If Your Premium Content Is Purposeful

How To Tell If Your Premium Content Is Purposeful

Content Marketing

If you are creating content in your marketing strategy it should fall into some kind of bucket of purpose. When a writer sets out to write a novel they do... read more

11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About

Content Marketing

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It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be... read more

Is a Content Management System Necessary?

Is a Content Management System Necessary?

Content Marketing

Yes! But, allow me to explain. First, for those not familiar with the term content management system, here is a definition… A content management system, or CMS, is software that... read more

Is Quality Content Worth the Cost?

Is Quality Content Worth the Cost?

Content Marketing

“We have made a decision and although it was an extremely hard one, we’ve decided to go with a different agency. This was based purely on cost and what made... read more