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Content Marketing

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Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)
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Your Content Strategy Is Broken – Here’s How To Fix It

Your Content Strategy Is Broken – Here’s How To Fix It

Content Marketing

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Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically,... read more

¿Hablas Español with Your Content Marketing? (You Better.)

¿Hablas Español with Your Content Marketing? (You Better.)

Content Marketing

Tomorrow is the last day of Hispanic Heritage Month, a month that celebrates Hispanic culture in the U.S. With one in six Americans identifying as Hispanic, Latin culture is becoming... read more

4 Steps to Succeed at Content Distribution

4 Steps to Succeed at Content Distribution

Content Marketing

Even though distribution is the final phase of content creation, it’s something you should think about first and foremost. Many publishers are already realizing the importance of content distribution. Job... read more

How Defining Virality Reveals The Truth About Viral Content

How Defining Virality Reveals The Truth About Viral Content

Content Marketing

A look at the different understandings of what constitutes as viral content exposes the rare nature of what ultimately drives content to go viral. What does it actually mean to... read more

How Emotional Should Your Content Be? Pt. 2

How Emotional Should Your Content Be? Pt. 2

Content Marketing

How can we harness the subconscious influence of emotions in our digital content? Last week, I looked at the viral effects emotional content can have for the sharing of articles,... read more

The Content Marketing and SEO Family

The Content Marketing and SEO Family

Content Marketing

How times change. Just a few years ago, SEO copywriting was the exclusive domain of those in possession of a particular set of skills. It was SEO copywriters who knew... read more

Use Content Marketing To Move Into New Vertical Markets

Use Content Marketing To Move Into New Vertical Markets

Content Marketing

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Can your company move into new vertical business markets through a focused content marketing effort? Content marketing is being used more often by companies to establish presence, stake a position... read more

Clearing The Content Bottleneck

Clearing The Content Bottleneck

Content Marketing

As a Gartner analyst, I have the benefit of lots of interesting conversations with digital marketing leaders. At the intersections of these conversations are often distinct patterns—some of which I... read more

Increasing Engagement In Content Marketing

Increasing Engagement In Content Marketing

Content Marketing

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital... read more

The Latest B2B Content Marketing Trends, Statistics and Insights

The Latest B2B Content Marketing Trends, Statistics and Insights

Content Marketing

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Content Marketing Institute and Marketing Profs recently released their B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America research. The report is packed with fascinating findings gleaned from the more... read more

What’s the Best Way to Source Content: In-House vs. Agency vs. Freelance

What’s the Best Way to Source Content: In-House vs. Agency vs. Freelance

Content Marketing

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set... read more

20 Powerful Marketing Words And Phrases That Sell Or Repel

20 Powerful Marketing Words And Phrases That Sell Or Repel

Content Marketing

Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails... read more

Don’t Confuse Content Marketing and Thought Leadership

Don’t Confuse Content Marketing and Thought Leadership

Content Marketing

The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information provided clarity... read more

How to Be Famous for Your Business Content

How to Be Famous for Your Business Content

Content Marketing

As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question... read more

Why Your Content Marketing Should Alienate (Some) Prospects

Why Your Content Marketing Should Alienate (Some) Prospects

Content Marketing

Recently, I attended a webinar presented by Doug Kessler titled Insane Honesty in Content Marketing. If you’re not familiar with Doug Kessler, he’s one of the co-founders of Velocity Partners,... read more