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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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6 Grammar Lessons You Could Learn From “Weird Al”

6 Grammar Lessons You Could Learn From “Weird Al”

Content Marketing

Weird Al doesn’t just parody famous artists. He also provides valuable grammatical insight that could inform your content marketing process. Musician-parodist artist “Weird Al” Yankovich has taken a unique approach... read more

Content Marketing: Do You Know Your Buyers’ Critical Questions?

Content Marketing: Do You Know Your Buyers’ Critical Questions?

Content Marketing

For several years we’ve talked about the “Hidden Sales Cycle” in various forms, the idea that frictionless access to a content community allows your buyers to answer their own questions... read more

How Inbound Thinking Influences Content Marketing

How Inbound Thinking Influences Content Marketing

Content Marketing

The terms “content marketing” and “inbound marketing” are often used interchangeably, but recent Aberdeen Group research on content in the lead-to-revenue cycle shows that lead nurturing, not lead generation, is... read more

Writing Content Titles: 10 Tips To Increase Your Pageviews

Writing Content Titles: 10 Tips To Increase Your Pageviews

Content Marketing

First impressions are everything, and in the content marketing assets we create, our best chances to capture connections at first click-through are in crafting captivating, compelling titles. Though it may... read more

How to Increase Your Reach Using Content Syndication

How to Increase Your Reach Using Content Syndication

Content Marketing

Are you searching for ways to promote your site and increase your audience? Have you heard about content syndication but been confused about how to get started using it? Producing... read more


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Key Messages From The Content Marketing Show

Key Messages From The Content Marketing Show

Content Marketing

The bi-annual Content Marketing Show took place yesterday in London and, as always, proved to be a great arena for attendees to bring themselves up to speed with all things... read more

How Long Does It Take To Produce A Piece Of Content?

How Long Does It Take To Produce A Piece Of Content?

Content Marketing

“How long does it take to produce a piece of content?” We hear this question a lot—from customers, prospects, people just starting out, and those in the thick of content... read more

Use These 6 Copywriting Techniques To Create Attention-Capturing Headlines

Use These 6 Copywriting Techniques To Create Attention-Capturing Headlines

Content Marketing

Despite the increased popularity of digital marketing, traditional marketing and advertising practices are still important today. Copywriting in particular remains vital in the marketing world because whether it’s an article... read more

3 Incredible Takeaways From The Content Marketing Show 2014

3 Incredible Takeaways From The Content Marketing Show 2014

Content Marketing

On the hottest day of the year when most people will be taking sickies and heading for the park, it’s a true testament to the quality of a conference when... read more

9 Content Metrics to Keep an Eye On

9 Content Metrics to Keep an Eye On

Content Marketing

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible,... read more

How Established Companies Are Mastering Next-Generation Content Marketing

How Established Companies Are Mastering Next-Generation Content Marketing

Content Marketing

Social media and content marketing are second nature to many start-ups, but not all brands know how to integrate new-media tactics into their existing marketing strategy. Two notable exceptions: 39-year-old... read more

5 Key Elements of a Successful Content Marketing Strategy

5 Key Elements of a Successful Content Marketing Strategy

Content Marketing

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As a content marketing consultant for several tech startups and small businesses, I’ve seen a steep rise in the number of companies who’re now taking content marketing much more seriously... read more

Three Easy Ways To Remaster Your Content Marketing

Three Easy Ways To Remaster Your Content Marketing

Content Marketing

Later this month, Sony and game developer Naughty Dog will release The Last of Us Remastered¸ a post-apocalyptic zombie survival game for the Playstation 4. It’s almost guaranteed to be... read more

Do Your Posts Scream “Buy! Buy! Buy!”

Do Your Posts Scream “Buy! Buy! Buy!”

Content Marketing

As a marketing major, I spend most of my spare time looking at blogs and browsing Facebook, Instagram and Twitter to catch up on the latest marketing news. Overtime, I’ve... read more

The Ultimate Guide to Headline Writing: Blogs, Conversion Pages and Emails

The Ultimate Guide to Headline Writing: Blogs, Conversion Pages and Emails

Content Marketing

Headlines serve many purposes. They’re used to draw people to content, convince them to open an email and convert consumers to making a purchase. Understanding which headline best accomplishes the... read more