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Content Marketing

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Why Social Media And Content Marketing Are Perfect Partners

Why Social Media And Content Marketing Are Perfect Partners
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3 Key Findings From The Content Marketing Institute’s B2B Research

3 Key Findings From The Content Marketing Institute’s B2B Research

Content Marketing

One year ago, the content marketing industry looked just a little different. While brands were creating content, it seemed that it was really only the big brands, or those who... read more

Mapping Content to the Buyer Journey

Mapping Content to the Buyer Journey

Content Marketing

[Image Source: Andrew Bowden] Your online presence has become the hub for all your marketing efforts. It’s the place were prospective customers engage with your business. So how do you... read more

How 7 Brands Are Creating A Variety Of Engaging, Consistent Content

How 7 Brands Are Creating A Variety Of Engaging, Consistent Content

Content Marketing

Content marketing is hard. There, I said it. We can all breathe a sigh of relief now that we’ve admitted the truth. Unfortunately, though, that doesn’t relieve us of our... read more

A Very Long Engagement! B2C Content To Engage Your Social Media Community

A Very Long Engagement! B2C Content To Engage Your Social Media Community

Content Marketing

When thinking about relationships, it’s often the relationships we have with people that always come to mind. Being in a relationship with another person can derive huge happiness and a... read more

How Emotional Should Your Content Be? Pt. 3

How Emotional Should Your Content Be? Pt. 3

Content Marketing

Over the last couple of weeks, I have been writing about how emotional content affects viral content. If you have been following along, you now know what kind of influence... read more

Cleaning Up When Your Stolen Infographic Goes Viral

Cleaning Up When Your Stolen Infographic Goes Viral

Content Marketing

It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company. That’s what happened at WebpageFX, the Internet marketing... read more

6 Takeaways About The Future Of Content Marketing

6 Takeaways About The Future Of Content Marketing

Content Marketing

We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the... read more

Supporting Customers Through Your Business Website (It’s Easier Than You Think)

Supporting Customers Through Your Business Website (It’s Easier Than You Think)

Content Marketing

Wouldn’t it be nice if you could have an automated customer service center on your website—a place where your customers could go to chat, in real time, with a technical... read more

Choosing Sides: Content Marketing Quality vs. Quantity

Choosing Sides: Content Marketing Quality vs. Quantity

Content Marketing

Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time,... read more

19 Explosive Content Marketing Tips For eCommerce Stores

19 Explosive Content Marketing Tips For eCommerce Stores

Content Marketing

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Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled... read more

A Content Marketer’s Guide to the Post-Analytics World

A Content Marketer’s Guide to the Post-Analytics World

Content Marketing

Data, data and more data: As content marketers, social media managers and journalists, we’ve been taught to love it. And yes, data like page views, followers and clicks can be... read more

Use Content Marketing To Improve SEO!

Use Content Marketing To Improve SEO!

Content Marketing

It’s hard to get SEO right because search engine algorithms are so complicated, not to mention, forever changing! Fortunately there is one thing you can count on: search engines focus... read more

11 Awesome Call To Action Examples And Why They Work

11 Awesome Call To Action Examples And Why They Work

Content Marketing

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully... read more

Lead Generation: Think Differently For More Leads

Lead Generation: Think Differently For More Leads

Content Marketing

Are your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should? You might be doing the same things again and over... read more

Content Curation, No Longer A Buzzword

Content Curation, No Longer A Buzzword

Content Marketing

Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days,... read more