Content Marketing
Segmenting Content Marketing for Better Results
1Effective retail marketing addresses customers’ needs. The challenge is that, no matter what you are selling, your customers will have different needs. A pet store sells to owners of cats,... read more
Content Marketing and the 3 Stages of the Buying Cycle
Before you can understand how content marketing plays a role in the three stages of the B2B buying cycle, it’s important to make sure that you know exactly what content... read more
Learning in a Global Business: How Waters Corporation Uses Online Presentations
Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun! Yes, we also had to memorize the periodic table and calculate... read more
4 Ways to Write More Effective Content
2The primary focus of writing content should be to attract traffic to your site which may lead to a conversion. You will be rewarded for quality content through return visitors... read more
Where to Find Kickin’ Online Images for Your Content
1We’ve been writing a lot lately about including video in your marketing content and it got us thinking about how important it is to have compelling images in your blog... read more
Use Visual Content to Drive Traffic
1Despite bad press, visual content continues to perform Visual content is big, there’s no other way to put it. When the saying “Content is king” came about it mainly referred... read more
Automotive Content Marketing in 2013
I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here.... read more
9 Ways to Increase Brand Engagement With Moms
Many brands have recognized moms’ decision-making power in the household and the $2 trillion of spending power they hold. With their rapid adoption of technology and social media, moms only... read more
14 Tools for Writing a Content Marketing Style Guide for Your Blog
You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a... read more
The Content Marketing Pyramid: Are You Hungry for Content?
From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally... read more
Top Content Marketing Mistakes Many Businesses Make
Many brands are finally having an “a-ha” moment when it comes to content marketing. Although we’re making great strides in changing mindsets from traditional old-school marketing, there are still many... read more
Video Content Marketing: How to Make People Comfortable On Camera
If you’ve been following the Brand & Capture blog, you’ve likely noticed an increase in video. We’re now shooting, editing and uploading Kuno Clips, which are bite-sized videos of the... read more
Why Content Quality Matters
Recently, the head of Google’s team that fights against web spam announced that they will be changing their search engine algorithm to “reduce low-quality ‘exact match’ domains” so that they... read more
How to Use Analytics to Identify Your Strongest Content
A content marketing strategy is only a half strategy if you only produce and publish the content. The other half involves analysis of that content and how it performs. In... read more
Social Media & Search Marketing: An Optimized Content Strategy
So what is an Optimized Content Strategy? An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions,... read more
