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Content Marketing

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32 Free (& Almost Free) Content Marketing Tools

32 Free (& Almost Free) Content Marketing Tools
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Black and White (and red) graphic showing "Brand Journalism"

The Difference Between Journalism and Brand Journalism (And Why It Matters)

Content Marketing

Do you know the key difference between brand journalism and traditional journalism? A lot is being written about the need for business to employ journalists, but it’s not as simple... read more

 Content Shock: Why The Content Marketing Party Is Over

Content Shock: Why The Content Marketing Party Is Over

Content Marketing

Not long ago, Mark Schaefer dropped a bomb with a blog post called Content Shock: Why content marketing is not a sustainable strategy. The marketing community is still reeling from the... read more

The Magic Of Content Marketing – An Interview With Joe Pulizzi

The Magic Of Content Marketing – An Interview With Joe Pulizzi

Content Marketing

How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do this... read more

6 Tips for Getting the Most from Your Content Marketing Strategy

6 Tips for Getting the Most from Your Content Marketing Strategy

Content Marketing

Content marketing is the new SEO, so having a great content marketing strategy helps searchers find your content. Sharing content on social networks also improves SEO, builds your reputation, and... read more

The Balancing Act Of Good Content Marketing

The Balancing Act Of Good Content Marketing

Content Marketing

Combining art and science to tell your customers a great story Part of what makes life so challenging and so rewarding is finding balance. Whether you’re balancing your checkbook, your time... read more


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Want to Win With Content Marketing? Stick to These 3 Basics

Want to Win With Content Marketing? Stick to These 3 Basics

Content Marketing

Roasted strawberry buttermilk. Goat cheese with cherries. Bourbon with toasted butter pecans. These are just some of the mouth-watering ice cream flavors that dessert aficionados across the country can enjoy,... read more

How To Maximize The Reach Of Your Content Marketing

How To Maximize The Reach Of Your Content Marketing

Content Marketing

If a tree falls in the forest, and no one is around to hear it, does it make a sound? Sure, that little diddy has been around for centuries, and... read more

17 Tricks For Driving Traffic With Content Marketing

17 Tricks For Driving Traffic With Content Marketing

Content Marketing

Earlier, I wrote a post about the myth of viral marketing — the notion that you can plan for a piece of content to get shared so much it spreads... read more

3 Copywriting Tips I Stole that STILL Work

3 Copywriting Tips I Stole that STILL Work

Content Marketing

When I first got started in online marketing, I knew I had to learn copywriting fast. I read every thing I can on copywriting – went to book store every... read more

5 Reasons Why You Need Content Marketing

5 Reasons Why You Need Content Marketing

Content Marketing

Content marketing is a wide-reaching industry that can change your business for the better. How, you might ask? For one, online marketing is the best way to engage your customers... read more

Why Aren’t Readers Reading Your Content?

Why Aren’t Readers Reading Your Content?

Content Marketing

This is a question of the ages, one writers have always asked themselves after publishing that 900-page tome of seemingly genius material only to find rejection slips in their mailboxes.... read more

Content Marketing ROI  – More Than A Trip Down The Rabbit Hole

Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Content Marketing

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish... read more

Killer Content Tips from Four Masters of Fiction

Killer Content Tips from Four Masters of Fiction

Content Marketing

Comparing fiction writing to web content is apples and oranges. We don’t pick up a classic novel or a recent bestseller because we’re interested in making a purchase or educating... read more

6 Keys To Creating Compelling And Shareable Content

6 Keys To Creating Compelling And Shareable Content

Content Marketing

It is so easy to start a site these days. This has contributed to the internet getting bloated with common sense advice from people imitating and copying each other. Creating... read more

The State of Content Marketing: 10 Important Stats

The State of Content Marketing: 10 Important Stats

Content Marketing

Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well... read more