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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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Top 5 Reasons To Invest In Interactive Content

Top 5 Reasons To Invest In Interactive Content

Content Marketing

The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned... read more

What If Classic Books Were Given Click-Bait Titles?

What If Classic Books Were Given Click-Bait Titles?

Content Marketing

Love it or hate it, so-called click bait has become part of content marketing. While many people see these types of social messages or headlines as a trick being played... read more

Creating Great Content For ‘Boring’ Brands

Creating Great Content For ‘Boring’ Brands

Content Marketing

There’s no such thing as a boring brand. However, some just don’t seem as exciting as others (especially on the surface). And whether you want to admit it or not,... read more

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Content Marketing

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“Marketers Still Struggling to Get Results from Content Marketing“) about what she perceives as a general lack... read more

The State of Content Marketing Today: Content Shock and New Directions

The State of Content Marketing Today: Content Shock and New Directions

Content Marketing

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In capitalism, few things are stable and agreed upon. Among them is the fragile relationship between supply and demand, and of course the goal is to increase the demand, to... read more


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How to Find Great Content to Share? 3 Techniques to Help

How to Find Great Content to Share? 3 Techniques to Help

Content Marketing

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Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager. It’s their job... read more

Curiosity: The Killer Ingredient For Epic Content Creation

Curiosity: The Killer Ingredient For Epic Content Creation

Content Marketing

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In business, it’s important to know the answers. All the answers. Fake it ‘til you make it, we say. This is especially true for consultants – whether lawyers, accountants or... read more

How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing

How LinkedIn’s Content Score Can Help You Master the 3 Fs of Content Marketing

Content Marketing

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Aberdeen’s Content Marketing & Management survey (238 responses through December 2013) indicated that 75% of B2B companies had an active content marketing initiative in place. I’ve seen other surveys putting... read more

Finding Authority as an Online Content Creator

Finding Authority as an Online Content Creator

Content Marketing

Modern-day content marketers have more opportunities for establishing credibility, visibility, and authority than the past generations who were limited to publishing work on print magazines and newspapers. That opportunity is... read more

7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better

Content Marketing

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is... read more

Want to Crank It Up to 11? Try Content Amplification

Want to Crank It Up to 11? Try Content Amplification

Content Marketing

In response to marketers complaining about Facebook’s diminishing organic reach, everyone’s favourite social network recently issued a response saying that it is improving its algorithms – à la Google Panda... read more

The Rise of the Content Brand

The Rise of the Content Brand

Content Marketing

“67% [of senior marketers] are actively shifting money out of paid media into their own channels” - Megan Brownlow, PwC’s Australian Entertainment & Media Outlook 2014 – 2018 webcast One... read more

Tips From the Trenches: How to Conduct a Good Content Meeting

Tips From the Trenches: How to Conduct a Good Content Meeting

Content Marketing

I’ve heard it all from clients.  “I want a PDF for this,” “I want to do a webinar on this,” “Can we do an infographic?”  It’s wonderful that our clientele... read more

Content Marketing, Digital and the Business Consumer

Content Marketing, Digital and the Business Consumer

Content Marketing

In a recent press release from Gartner promoting their Content & Collaboration Summit 2014, Gartner states that the “business consumer requires a digital workplace”. The concept of a “digital workplace”... read more