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Content Marketing

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Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)
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How to Drive Traffic and Leads with Microcontent

How to Drive Traffic and Leads with Microcontent

Content Marketing

There are two significant problems that crop up often in content marketing. The first is that you may not have enough time, budget or even personnel to create the fabled... read more

Business Moves from Industrial to Social Age with Content Marketing

Business Moves from Industrial to Social Age with Content Marketing

Content Marketing

As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in... read more

Brand Storytelling Is Not Enough

Brand Storytelling Is Not Enough

Content Marketing

Each year, some new term is coined that symbolizes a “revolution” in the future of marketing. Thousands flock to industry conferences. Digital trade publications flourish with coverage. Venture capitalists flood... read more

3 Ways To Know Who Read Your Content, Actually!

3 Ways To Know Who Read Your Content, Actually!

Content Marketing

In the age of content-overload, there is a huge pressure on every internet professional to share valuable content with his online community. Everyone is now trying to be a content... read more

Content Marketing Throughout the Marketing Funnel

Content Marketing Throughout the Marketing Funnel

Content Marketing

I found the following infographic on content marketing throughout the marketing funnel from Smart Insights — which has some great templates and training (with membership), as well as free resources.... read more

How To Use Funny, Smart and Nice To Grow Your Business

How To Use Funny, Smart and Nice To Grow Your Business

Content Marketing

I recently attended and spoke at HubSpot’s enormous Inbound 2014 conference. The conference had over 10,000 attendees, which must have made it one of the largest, if not the largest,... read more

3 Ways to Celebrate Content Marketing Success — And Keep The Momentum Going

3 Ways to Celebrate Content Marketing Success — And Keep The Momentum Going

Content Marketing

You’ve met a milestone in your content marketing strategy – congrats! So, how can you celebrate your success in a way that reinforces the reasons you succeeded in the first... read more

The Coming and Passing of Google Authorship

The Coming and Passing of Google Authorship

Content Marketing

In 2011, Google announced the widespread implementation of Authorship markup, an official means for authors to claim and be credited for their work. Enthusiasts saw the move as a way... read more

How to Attract Your Audience with Awesome Marketing Content

How to Attract Your Audience with Awesome Marketing Content

Content Marketing

Content is still king but how often you produce it correlates directly with the success of your business. Back in the day, companies only created content, such as press releases,... read more

10 Signs You Hired The Wrong Infographic Design Company

10 Signs You Hired The Wrong Infographic Design Company

Content Marketing

So, you hired an infographic design company thinking that it would drive traffic to your website, increase your brand awareness, and attract all kinds of authority links but it just... read more

Content On Steroids: What Happens When You Publish With An Entrepreneurial Spirit

Content On Steroids: What Happens When You Publish With An Entrepreneurial Spirit

Content Marketing

Everyone talks. Some write. Digital marketing is a “writing” business – everything you do with digital marketing has to do with writing – from emails to blog posts to social... read more

Google Authorship is Dead. But it Still Pays to Be an Author

Google Authorship is Dead. But it Still Pays to Be an Author

Content Marketing

Last month, Google announced it was ending its programme Google Authorship. It will stop showing authorship data in search results and will stop tracking authorship mark-up. Many people in the... read more

6 Things You Should NOT Do With Your Content Marketing

6 Things You Should NOT Do With Your Content Marketing

Content Marketing

Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards... read more

For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)

For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)

Content Marketing

I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members... read more

Understanding the Future of Content Marketing

Understanding the Future of Content Marketing

Content Marketing

Have the words ‘Content Marketing’ been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When... read more