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Content Marketing

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Your Guide To Building A Successful Content Marketing Strategy

Your Guide To Building A Successful Content Marketing Strategy
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5 Promotion Platforms Marketers Should Be Using For Content Right Now

5 Promotion Platforms Marketers Should Be Using For Content Right Now

Content Marketing

Good social media marketing requires experimentation with different platforms and features. Here are five underutilized sites to share your brand’s story. Most writers do the lion’s share of their personal... read more

Content Marketing And Its Overlooked Ability To Influence Customer Experience

Content Marketing And Its Overlooked Ability To Influence Customer Experience

Content Marketing

I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to... read more

What The 2014-2015 TV Season Has To Do With Content Marketing

What The 2014-2015 TV Season Has To Do With Content Marketing

Content Marketing

For fellow TV lovers, September is a wonderful month of the year…it’s premiere time! The start of the 2014-2015 TV season is upon us and if you’re anything like me,... read more

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Content Marketing

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to... read more

No Time to Create Content? Follow Jay Baer’s Lead

No Time to Create Content? Follow Jay Baer’s Lead

Content Marketing

OK, I know what you’re thinking. He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. I would have been guilty of... read more

10 Top Content Marketing Tools for 2014

10 Top Content Marketing Tools for 2014

Content Marketing

Content marketing is what all the cool kids are doing these days. And not just any old content marketing, but content marketing that is highly social, super engaging, and successfully... read more

Beyond the PDF: The Case for Content Innovation

Beyond the PDF: The Case for Content Innovation

Content Marketing

Beyond the PDF: The Case for Content Innovation B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers... read more

Why Red Reddington Would Make a Lousy Content Marketer

Why Red Reddington Would Make a Lousy Content Marketer

Content Marketing

Yes, these days, there’s a glimmer in my eye, a spring in my step, and if you listen closely in the direction of my office, you might just hear me... read more

8 Steps to Fill Your Fall Content Calendar

8 Steps to Fill Your Fall Content Calendar

Content Marketing

As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season... read more

4 Completely Legit Content Marketing Goals

4 Completely Legit Content Marketing Goals

Content Marketing

If you happen to be a content marketing nerd—and yes, we confess that, here at Grammar Chic, Inc., we are—then you likely enjoy talking shop, discussing the finer points of... read more

9 Tips for Writing an Effective Online Headline

9 Tips for Writing an Effective Online Headline

Content Marketing

You spent hours laboring over a blog post. You did your research and fussed over sentences until they were just right. The only thing standing between you and your next... read more

The Comprehensive Guide to Content Marketing Analytics & Metrics

The Comprehensive Guide to Content Marketing Analytics & Metrics

Content Marketing

The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers... read more

100 Stock Phrases Journalists, PR Pros and Content Marketers Need to Stop Using

100 Stock Phrases Journalists, PR Pros and Content Marketers Need to Stop Using

Content Marketing

When you’re writing a lot of content – whether it’s an article for a publication, a pitch to a reporter or an eBook for leads – it’s easy to start... read more

The Secret Sauce of Content Creation

The Secret Sauce of Content Creation

Content Marketing

This might seem a bit cheeky, but I’m going to tell you the one thing that sets us apart at Scribewise. It isn’t based upon our strategic brilliance. It isn’t... read more

15 Storytelling Techniques

15 Storytelling Techniques

Content Marketing

Storytelling is a major part of any content marketing strategy. Why? You see, there’s one big problem with online marketing. It’s online. In other words, since Internet marketing is …... read more