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A Step-by-Step Guide for Creating Your Content Marketing Strategy

A Step-by-Step Guide for Creating Your Content Marketing Strategy
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4 Ways To Give Your Content A Credibility Boost

4 Ways To Give Your Content A Credibility Boost

Content Marketing

Expert interviews can add authority and depth to your brand’s content. As content becomes more crucial to a company’s success, the need to have top-notch quality content is also increasing.... read more

Content Analytics For The Revenue Marketer

Content Analytics For The Revenue Marketer

Content Marketing

You may have heard the term “revenue marketer,” but do you really know what it means? The term “revenue marketer” was coined by The Pedowitz Group in 2010 to describe... read more

How Content Marketing Can Shorten Your Sales Cycle

How Content Marketing Can Shorten Your Sales Cycle

Content Marketing

One of the big struggles for sales organizations today is that the sales cycle continues to get longer because of the growing amount of options available to consumers. We’re overwhelmed... read more

Using Infographics to Deliver Your Message

Using Infographics to Deliver Your Message

Content Marketing

Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy... read more

Improving Content by Breaking Your Addiction to Links

Improving Content by Breaking Your Addiction to Links

Content Marketing

Oh my goodness we share a lot of links. For whatever reason, this really struck me when I was looking at my social streams the other day. Tonnes of links... read more


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10 Tactics You Must Use in Your Content Marketing Strategy

10 Tactics You Must Use in Your Content Marketing Strategy

Content Marketing

Social media marketing is still cool but there is a new kid on the block. The name…”content marketing” So when you think about it, what drives traffic on the social... read more

Conquering the Multi-Location Content Marketing Dilemma

Conquering the Multi-Location Content Marketing Dilemma

Content Marketing

When it comes to the development and execution of a marketing strategy for businesses with multiple locations, one of the most difficult challenges is scaling that strategy to be effective... read more

How to Emulate Upworthy, and Why You Probably Shouldn’t

How to Emulate Upworthy, and Why You Probably Shouldn’t

Content Marketing

To many marketers, Upworthy is “that site that publishes those headlines.” And although it’s true that the folks at Upworthy have developed a headline philosophy that leaves many salivating, some... read more

It's Simple -- Humans Like to Read Web Content That's Written by Other Humans!

It’s Simple — Humans Like to Read Web Content That’s Written by Other Humans!

Content Marketing

The title of this article may seem a little absurd at first.  I mean, OF COURSE, people like to read things that are written by other people.  What else would... read more

Your Roadmap to Content Marketing Processes

Your Roadmap to Content Marketing Processes

Content Marketing

Content audit done? Check. Content strategy ready and waiting? Affirmative. Good news for you then – you are one step closer to being ready to begin content marketing. Snaps for... read more

Add Flavor To Your Content Marketing With These 5 Visual Elements

Add Flavor To Your Content Marketing With These 5 Visual Elements

Content Marketing

Many businesses deploy great content marketing, but it is extremely boring to read, so it doesn’t receive the attention that it truly deserves. It is important to make sure that... read more

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

Content Marketing

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more... read more