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6 Takeaways About The Future Of Content Marketing

6 Takeaways About The Future Of Content Marketing
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Is Content Marketing Here To Stay?

Is Content Marketing Here To Stay?

Content Marketing

What will content marketing look like in five years’ time—or for that matter, one year’s time? Will content marketing still exist as we know it, or will changes to the... read more

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Great Content Writing: How Panda Continues To Look Kindly On It (Infographic)

Content Marketing

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During my daily trawling throughout the net, I came across this fabulous infographic I had to share with you. It gives an excellent visual summary of how the latest Google... read more

What Is Content Marketing? 7 Definitions

What Is Content Marketing? 7 Definitions

Content Marketing

Content marketing continues to be red hot, and the reason is simple – it works. However, there’s a problem with it. The problem is a lot of people mean a... read more

Is Your Content Marketing Scaring Away Leads?

Is Your Content Marketing Scaring Away Leads?

Content Marketing

Halloween might be a couple of weeks away, but that doesn’t mean you’re not already scaring leads. There are hundreds of horror stories about brands ruining their reputation and losing... read more

The Science (Kind of) of Video Content

The Science (Kind of) of Video Content

Content Marketing

Great landing pages, campaigns, emails and websites have one mission: get visitors to take action. And whether that’s signing up for a demo, downloading some piece of content, or subscribing... read more

How To Market To Women

How To Market To Women

Content Marketing

Some people are sticklers for eating local or organic, I happen to be a stickler for BUYING local and supporting the other small businesses in my town. As I was... read more

The Five W’s Of Calls-To-Action: Who, What, When… You Know The Deal

The Five W’s Of Calls-To-Action: Who, What, When… You Know The Deal

Content Marketing

You’ve probably seen the beautiful abbreviation CTA somewhere in your marketing endeavors. So what exactly does this ‘CTA’ mean? What does it do? What’s the point? To answer these pressing... read more

Content Marketing Vampires: What’s Sucking the Life Out of Your Content?

Content Marketing Vampires: What’s Sucking the Life Out of Your Content?

Content Marketing

October is a frightening month – from ending on Halloween, to marking the beginning of Q4, it’s 31 days of pure terror. Not only are you hectically hurrying to close... read more

Creating Viral Content Comes Down to Just Letting Go

Creating Viral Content Comes Down to Just Letting Go

Content Marketing

If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content... read more

5 Epic Content Marketing Tips From Joe Pulizzi

5 Epic Content Marketing Tips From Joe Pulizzi

Content Marketing

What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides? Perhaps gaining actionable items to implement... read more

The 5 Professionals You Need On Your Content Marketing Dream Team

The 5 Professionals You Need On Your Content Marketing Dream Team

Content Marketing

I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized... read more

How Martha Stewart Is Killing It With Content This Halloween

How Martha Stewart Is Killing It With Content This Halloween

Content Marketing

Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously... read more

How to Drive Traffic and Leads with Microcontent

How to Drive Traffic and Leads with Microcontent

Content Marketing

There are two significant problems that crop up often in content marketing. The first is that you may not have enough time, budget or even personnel to create the fabled... read more

Business Moves from Industrial to Social Age with Content Marketing

Business Moves from Industrial to Social Age with Content Marketing

Content Marketing

As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in... read more

Brand Storytelling Is Not Enough

Brand Storytelling Is Not Enough

Content Marketing

Each year, some new term is coined that symbolizes a “revolution” in the future of marketing. Thousands flock to industry conferences. Digital trade publications flourish with coverage. Venture capitalists flood... read more