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Content Marketing

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Why is Content Marketing Important for B2B Marketers? Part 2

Why is Content Marketing Important for B2B Marketers? Part 2
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All Content Marketing Articles - Page 2
A Picture is Worth a Thousand Goals: Photos in Your Content Marketing

A Picture is Worth a Thousand Goals: Photos in Your Content Marketing

Content Marketing

It’s seemed like the World Cup has grabbed more headlines than ever this year, but the 7-1 beatdown Germany laid on Brazil in the semi-finals seemed to capture more attention... read more

Promoting Content to Drive Organic Search and More Product Views

Promoting Content to Drive Organic Search and More Product Views

Content Marketing

The days of guest blogging to product pages are over, but that doesn’t mean content promotion is any less important to e-commerce success. The retail brands that master content promotion... read more

How to Boost Content Marketing Returns Through PR Integration

How to Boost Content Marketing Returns Through PR Integration

Content Marketing

The “relations” part of Public Relations can sometimes be obscured by the desire for coverage at any cost – in reality, it’s the human relationships that PR creates and maintains... read more

Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

Content Marketing

B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look... read more

The Prince of Content Marketing? Lessons Learned From The Purple One

The Prince of Content Marketing? Lessons Learned From The Purple One

Content Marketing

Okay, we admit it: When it comes to his relationship with the Internet, Prince has something of a spotty track record. In his defense, he was one of the first... read more


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6 Free Ideas to Create Visual Content for Social Media

Content Marketing

Images and videos are very valuable social currencies in 2014. People are naturally attracted to images and, in case you didn’t notice, your readers are people too. We like to share visuals... read more

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Content Marketing

It might seem crazy what I’m about to say… But it’s been more than six months since Pharrell’s mega-hit “Happy” was released, and I STILL crank up the radio whenever... read more

5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

Content Marketing

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Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell. Some are convinced that one must win and the other... read more

Great Marketing Content Always Requires Trade-Offs

Great Marketing Content Always Requires Trade-Offs

Content Marketing

In a landmark article for the Harvard Business Review, Michael E. Porter wrote that the essence of business strategy is choosing to perform business activities differently – or to perform... read more

How to Create Content for a Damn Good Marketing Automation Program

How to Create Content for a Damn Good Marketing Automation Program

Content Marketing

Today, we are spending significant time, money, and resources creating and curating content, but once the content goes live, it’s promoted for a short time. It subsequently gets some great... read more

7 Reasons Why Summer is the Best Time to Invest in Content Marketing

7 Reasons Why Summer is the Best Time to Invest in Content Marketing

Content Marketing

They say great runners are built in the offseason. Once cross country and track seasons end, most runners take a break, waiting until next season to train. Though this is... read more