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Content Marketing

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6 Takeaways About The Future Of Content Marketing

6 Takeaways About The Future Of Content Marketing
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Use Content Marketing To Improve SEO!

Use Content Marketing To Improve SEO!

Content Marketing

It’s hard to get SEO right because search engine algorithms are so complicated, not to mention, forever changing! Fortunately there is one thing you can count on: search engines focus... read more

11 Awesome Call To Action Examples And Why They Work

11 Awesome Call To Action Examples And Why They Work

Content Marketing

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully... read more

Lead Generation: Think Differently For More Leads

Lead Generation: Think Differently For More Leads

Content Marketing

Are your lead generation efforts lacking? Are you not sure why you don’t get as many leads as you should? You might be doing the same things again and over... read more

Content Curation, No Longer A Buzzword

Content Curation, No Longer A Buzzword

Content Marketing

Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days,... read more

3 Don’ts of Small Business Content Marketing

3 Don’ts of Small Business Content Marketing

Content Marketing

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention... read more

6 Considerations For Marketing To Seniors Through Content Offers

6 Considerations For Marketing To Seniors Through Content Offers

Content Marketing

With the senior population projected to grow to be 19% of the population by 2030, marketers in all industries will start considering how to use content offers to turn seniors... read more

5 Ways You’re Sabotaging Your Content Marketing

5 Ways You’re Sabotaging Your Content Marketing

Content Marketing

Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid... read more

Running Down Your Online Marketing Dream With Great Infographics

Running Down Your Online Marketing Dream With Great Infographics

Content Marketing

Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I... read more

The Business Case for Interactive Content Marketing

The Business Case for Interactive Content Marketing

Content Marketing

It’s now clear that content marketing has become a core marketing strategy for most B2B companies, and the use of content marketing is continuing to grow. Findings from the latest... read more

Save Your Company From Content Marketing Burnout

Save Your Company From Content Marketing Burnout

Content Marketing

When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level... read more

Keeping Fresh as a Freelance Writer

Keeping Fresh as a Freelance Writer

Content Marketing

Freelance writing is a tough gig at the best of times, but when that inevitable lull strikes, it can be hard to write a sentence, let alone write enough to... read more

Leveraging the [Fake] Disconnect

Leveraging the [Fake] Disconnect

Content Marketing

Chances are, you’ve probably seen this video entitled “Can we Auto-Correct Humanity?” which is being rapidly spread across a number of social networks: What is it about this video that... read more

Cold Weather Alert: It’s Time To Warm Up Your Content Marketing Strategy

Cold Weather Alert: It’s Time To Warm Up Your Content Marketing Strategy

Content Marketing

This morning I did something I hate to do: I had to warm up my car. As I walked to my car in the darkness that is 6:30 a.m. on... read more

The One Segmentation Rule You Should Be Using All the Time

The One Segmentation Rule You Should Be Using All the Time

Content Marketing

As an email marketer, you’re only as good as the quality of your list. If your list quality is poor, it stands to reason the results of your email marketing... read more

10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing

Content Marketing

Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content... read more