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Solving the Mysteries of Content Marketing

Solving the Mysteries of Content Marketing
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Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Content Marketing

We’re such an impatient lot.  The more we can measure, the more (irrationally) we expect what we’re measuring to work immediately. This applies to many facets of life these days,... read more

5 Ways You Can Generate Better Content

5 Ways You Can Generate Better Content

Content Marketing

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Whether you know it or not… you are generating content. Every bit, byte, and document you use by using a computer, tablet or smart phone is creating data. Every search... read more

Content Marketing Trends for B2B Technology Companies in North America 2014

Content Marketing Trends for B2B Technology Companies in North America 2014

Content Marketing

I came across this recent piece of research commissioned by Joe Pulizzi founder of the influential Content Marketing Institute. I’m always interested in trends in North America as it often... read more

3 Secrets Of Every Viral Online Quiz

3 Secrets Of Every Viral Online Quiz

Content Marketing

If you hadn’t noticed, all of those quizzes showing up in your Facebook feed are very similar. There is a formula from which great social media quizzes arise, and nearly... read more

Content Writers Unite: Announcing HubSpot’s Newest Marketing Tool

Content Writers Unite: Announcing HubSpot’s Newest Marketing Tool

Content Marketing

The announcement of HubSpot’S CRM and Sidekick kind of stole the show here at INBOUND in Boston.  I’ll admit it – these tools are really awesome.  But for all of... read more

Your Content Is A Bad Pickup Line. Here’s Why.

Your Content Is A Bad Pickup Line. Here’s Why.

Content Marketing

Walking up to a complete stranger, or someone you’ve seen there before but never met, can be a little nerve-wracking, especially if you find this person attractive. But you put... read more

My 4-Step Process to Marketing Research for Content Creation

My 4-Step Process to Marketing Research for Content Creation

Content Marketing

If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important... read more

3 Ways to Dominate Content Marketing

3 Ways to Dominate Content Marketing

Content Marketing

Content marketing is a multifaceted, extraordinarily difficult thing to become “good” at. Largely because there is so much competition out there, businesses often struggle to make effective use of their... read more

Three Ways To Better Execute eCommerce Content

Three Ways To Better Execute eCommerce Content

Content Marketing

Saying that content is king can sound a bit cliché these days, especially considering the importance of a website’s performance. If your pages don’t load properly, consumers can’t be expected... read more

Calls to Action in Content Marketing

Calls to Action in Content Marketing

Content Marketing

The bottom line for any content marketing is getting your audience to take action. Ideally, your goal is to strengthen the relationship you are building with them and move them... read more

How To Write Quiz Titles Like Buzzfeed

How To Write Quiz Titles Like Buzzfeed

Content Marketing

What if I told you that adding one extra word to your title could increase quiz views by 100%? You’d probably call me crazy and move on, or dismiss that... read more