Content Marketing
What Should I Charge? How to Find Your Price Point.
One question that I am always asked when I am in mentoring mode is what should I charge? It is one of those questions that everyone agonizes over and the... read more
The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the... read more
Evergreen Content That Never Goes Out of Style
If you want to start making money online, one of the best ways to do so is with a web site or blog that targets an “evergeen market“. By this... read more
The Essentials of Effective Web Writing
Although some may be tempted to argue that writing is writing, it’s important for those interested in building a website or blog to understand the ways that web writing should... read more
Why Does Some Content Go Viral?
1We have all seen content that has gone viral. Sometimes it is a cute or embarrassing picture, sometimes a gorilla playing the drums or a guy on the beach talking... read more
Increase Distribution for Your Branded Content with Microformats
One of the great things about working in the continually evolving digital industry is the opportunity to work with the new techniques and technologies that emerge to more effectively promote... read more
CPA Content Marketing: Four Examples of Superb Content by Accountants
B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. What does this mean for... read more
Don’t Buy Content Marketing from a Content Marketing Shop
I cringe when I hear terms like “content marketing shop.” Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use... read more
Content Marketing: Content Beyond Copy
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect... read more
Video in Content Marketing: How to Make a Business Video
Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders... read more
9 Tips for Professional Service Firms to Maximize their Website Content
Many professional service firms forget to leverage one of their greatest marketing assets: their intellectual property. Your ideas, stories and even methodologies are the single best way to differentiate your... read more
Scrape Aggregate Curate Create – Some Definitions
I just want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written content curation definitions before, and I’ll write about it... read more
Why Content Marketing Is Important for Your Business
You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences... read more
