To compliment all of your blogging and article efforts online, maybe it is time to create a comprehensive content marketing strategy that implements pictures and video. In particular, online video is rapidly becoming a go-to staple for any content strategy, mostly for its ease of use and easy access to all demographics that can be easily shared through Facebook and Twitter. One of the leading websites in video social media currently is, of course, YouTube. And one of the most popular ways to boost revenue and exposure to your website is to customize YouTube embed all of your videos.
Once you have created a custom media player for all of your video content on your website, a certain attitude of professionalism is added without having to deal with the lower professional grade of simple YouTube embedded videos which also don’t include the content of calls-to-action, subscription buttons, and much more. Instead, make it all connect through your video to create a highly engaged and comprehensive content strategy.
Video is going beyond simple YouTube channels
The majority of YouTube has become branded channels which provide just about anything in the form of online video entertainment, but technology has come a long way since the humble beginnings of YouTube. Now businesses can customize YouTube embed their videos with a personally branded player and create content that can go beyond the usual engagement.
Video is more than just viral videos of cats and funny pranks, online video has now become part of an important piece of the content marketing puzzle for most businesses–and added apps only adds to that value.
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
Add calls-to-action and more to video
Speaking of adding more value to your video, it is now possible to implement comprehensive subscription forms, calls-to-action, geolocation technology, and much more into a completely personalized video player. And be able to closely follow the analytics of all of these apps right at your fingertips to boot!
Adding even more engagement to your videos for a higher awareness of being connected is only going to become a requirement for all video in the future, why not start being an early-adopter for such easily distributed content right now?
Embedding video on your website isn’t so 90s anymore
Back in the day, video on a website was viewed as gimmicky or too much of a sales pitch and less about the actual content being played in the video. Also, a lot of embedded video players were on an auto-play function or just had a very low quality about them. Thankfully, that part of the Internet age is over and a customize YouTube embed can mean the difference between no engagement to full engagement on your website.
Embedding video doesn’t mean having to have a gimmicky sales pitch, scam business, or auto-play features anymore. All of the customization can be placed into your hands and you can decide what kind of engagement and video content can be displayed on your website for a full connectivity experience for your users. After all, video is only going to continue to become a leading content trend for most industries.