In part one of this two-part blog post we focused on the importance of researching a topic thoroughly and the design techniques that apply to the information. This post will be the aftermath of the designing process and focus on optimization and promotion for your link worthy content piece.
“To optimize or not to optimize” should not even be a question. If you want your content to draw traffic, then optimization is key for your infographic to be crawled by search engines.
The keywords you found during your infographic research, should be used to properly optimize your page and your image. The title tag, URL, title header, the page meta description, the post heading, the content, and the tag alt attribute are all capable of being optimized. To better understand how to perform this task here is an infographic on how to optimize your infographic!
- Make sure your file is a .JPG or .PNG with the file-name matching of the infographic title (use hyphens to seperate words).
- Ensure that each instance of the infographic on your site is optimized (e.g. if there is both a thumbail and a full-size version).
Now that you have your infographic optimized and ready to be found by search engines, it’s time to promote your content piece. Promoting infographics was covered well in a previous post; “Best Free Tactics for Infographic Promotion”, but what I want to focus on is the shelf life of your content. If you researched properly with a well thought-out, catchy design that utilizes proper optimization, then you’re already helping your shelf life through unique content. But that is not the only thing we can do. We still must ask ourselves: “How else can I achieve better longevity with my infographic?”
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
Here is how I do it:
- First, set up a timeline for your infographic promotion. Sketch it out on paper or in the computer. Either way it is good to have a visual aspect to your promotion schedule.
- Make sure your infographic is capable of being embedded by your viewers.
- Allow social media sharing with the infographic.
- Know who your audience is by finding out where they are on Twitter or similar blog/sites that may be interested in hosting the graphic.
- Use Flickr and Tumblr to help increase awareness.
- With Pinterest you can pin the infographic from your site or upload it to your boards. Be sure to optimize the graphic with written content and a descriptive file name.
- With Twitter do not just send out the same tweet that people will quickly recognize and associate as spam. Dissect your infographic by taking bits of compelling information from it and tweeting it. This will expand the lifespan of the infographic by presenting fresh content as well as being able to target multiple audiences (depending upon the information). Also be sure to keep track of your hashtags to check your influence later.
- Go a step further with your tweets by scheduling them in advance. Programs like TweetMeme can help you schedule your tweets and increase its longevity, especially if you dissected the infographic into dozens of tweets. As a designer I prefer a more visual view like Google Calendar. With ifttt I can create an event (written as a tweet) in Google Calendar, then use ifttt to automatically recognize keywords from the tweet on the chosen calendar days and tweet them for me.
- Submit your infographic to infographic websites like: cool infographics, just infographics or daily infographics.
In closing, your infographic can be very successful if you take the time to research, design, optimize, and promote it. Just be sure to follow those four steps if you want to achieve a rich piece of content that is consistent in driving traffic to your site through a long shelf life. With proper execution of well thought out content, your infographic can be very successful.