You may have heard it’s easy to create your own eBooks and reports – but you secretly wished you could take a class called Information Product Creation 101.
It would just tell you the key elements you need to know to produce a product that stands out from the rest. You don’t want your first eBook to be one of the millions that are indistinguishable from every other eBook on your subject.
The truth is, we’re bombarded with eBooks everywhere you turn on the net – but memorable eBooks, the ones you buy and refer to again and again, are rare.
To create one of the memorable ones, you need to start well before you ever set finger to keyboard (or pen to paper.) And you need to start with your niche.
This is one time when all the research in the world can’t make up for passion. Someone who is passionate about a subject has likely invested hours of time per week into immersing himself into it. And when you are that involved in any hobby, business or interest, you naturally absorb all the tiny nuances and subtleties of that world, making you an authority in your own right.
If you’re lucky enough to have an interest like this – the sort that makes instant lifelong friends with people in the same field of interest, as you happily share information with each other – you’ve got a huge advantage over everyone else.
How Not To Bore Your Readers
You’ve also got a potential mine waiting to explode. If you write an eBook without a plan, you risk getting carried away and throwing every little nut, rivet and doohickey at your reader – and veering off topic in the process. So it’s especially important for you to observe these 4 tips:
- Remember it’s not about you – it’s not even about your beloved subject. It’s about your readers, your fellow travelers in that niche – and what they want you to answer, fix or explain.
- Create an outline for your eBook – and stick to it! An outline will help you stay focused and on topic. A peculiar truth is: The less extraneous information you include, the more people will understand it – and value that explanation.
- Do your best to include at least one little-known gem in each section or chapter – something readers won’t find anywhere else!
And that’s Information Creation 101 in a nutshell: Because if you create a jewel like this… it will boost your passive income for a long time to come.