We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed.
The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.
Then it counts what and if he can find your business on the web.
Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. This is valid for B2C and B2B!
Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.
Related Resources from B2C
» Free Webcast: Strategic Thinking: Social Media + Social Business Strategy
Trust can only be build with a long term approach, because what you publish reflects what and who you are.
With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.
Here are some marketing tips you can use right away.
Give away free content
Give away free content in form of a corporate blog where you write about topics your audience is most interested in. You can get great ideas for blog articles when you go through email and support requests. This will give you a ton of possible blog article topics.
You can also take a camera and explain a task, for example how to use one of your machines and what to take care of. Or you can use photos and testimonials of satisfied customers and publish them too.
You need to invest time/ money to produce content
To find the time to produce remarkable content is the most common problem business face. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Therefore you need to set time free to produce remarkable content which will attract new customers to your business.
No matter if you do it by your own or you hire an Inbound Marketing Agency, content marketing is not free. You have the choice, do you want to invest your time or do you want to set a marketing budget and hire a professional Inbound Marketing Agency.
Give away GREAT content
Great content is valuable. It is worth reading and sharing it. Therefore you need to be specific with information which should benefit your future customers. Don’t be afraid to give away “secrets” because this kind of content attracts the most people. And be the end you are the professionals and the future customer will turn to you when he is ready to buy.
Infographic: The Rise of Content Marketing
Six great reasons to consider content marketing to generate more business
Companies who operate a corporate blog on frequent base get …
…up to 55% more Traffic than companies who do not blog
…up to 97% more Inbound Links than companies who do not blog
…up to 434% more indexed pages in search engines than companies who do not blog
…up to 25x times more business leads than companies who do not blog
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
Every businesses which ignores these facts will vanish in the dust of today’s networked and quick economy and that’s good.