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How to Find and Share Great Content

Content Marketing

How to Find and Share Great Content image iStock social sharing share 000019619103XSmall 300x198Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really helpful!” This feedback is gratifying. After all, the reason I’m spending time finding and sharing this stuff is to cultivate relationships with colleagues, clients and prospects.

So how can you find great stuff as part of your content marketing efforts? Even better, how can you become a curator known for generously sharing the best of relevant content? Here are some tips for you. Of course this is not an exhaustive list, but instead shows simple steps you can start today.

First, you need to find great content.

  • Subscribe to blogs and newsletters in your field; use Feedly, now that Google Reader is fading away, to keep those subscriptions up to date and in order.
  • Check mainstream news sources daily (New York Times, Guardian, Mashable, etc.)
  • Read LinkedIn Today for ideas.
  • Sign up for updates from News.me, which gleans what it determines to be top stories from your Facebook and Twitter feeds, and delivers them to you as daily emails.
  • Set up persistent searches in Twitter for keywords you’re interested in (for me, it’s podcasting, storytelling, curation and so on).
  • Follow smart people on Twitter and subscribe to Twitter lists of “thought leaders” in your areas of interest.
  • Get involved in Google+ Communities, where you’ll find plenty of insights and news around the niche topics you care about.
  • Subscribe to “newspapers” on Paper.li; look for papers that focus on subject matter that’s meaningful to you. Here’s a quick video on Paper.li (slightly out of date but still apropos).
  • Flip through Flipboard on your mobile device to find interesting stuff. You can share items directly to your social media accounts via Flipboard too.
  • Sign up for Scoop.it, a publishing-by-curation platform, designed around your favorite keywords.

Next, you have to organize this wonderful content you’ve found.
My favorite tool for organizing my content is Delicious, a social bookmarking service. This slightly dated video shows you how it works. Some of my colleagues prefer Diigo or Pearltrees. Whichever social bookmarking tool you choose, be sure it allows you to add as many tags as you want, to make it easier to find content later. Do not rely on your browser bookmarks. Trust me on this!

Finally, you want to publish your great content.
Certainly there are a zillion ways to do this, but here are a few suggestions:

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  • Write blog posts, using the information you’re found as a jumping off point, while adding your own experience, insights and opinions.
  • Tweet interesting blog posts, news items, etc., to your followers; share the content on Facebook, LinkedIn and Google+ too.
  • If the content is visual, consider sharing it on Pinterest.
  • Publish your own “newspapers” on Scoop.it or Paper.li and share them via social media.
  • Use Storify to gather up tweets around a particular hashtag (great for events!) and share them on social media or embed them in your blog.
  • For an organization, consider using such paid services as Curata or Curation Station to curate content.

You’ll become a true curator when you consistently find, organize, annotate and share the best of relevant content. As I’ve mentioned, the above is not a complete list, and I’m curious to learn about your favourite ways to find, organize and share content. Please comment below.

By the way, if you’re interested in the topic of curation, you might find these presentations helpful:
Best practices for content curation
Content curation

Comments on this Article: 4

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  1. Jeff Ward says:

    Great post Donna. I’d also like to add ContentGems to your list of places to find great content — http://contentgems.com — it’s a curation powertool that we’ve built and I’d love for you to check it out.

    We’ve found that curating links to your blog as “curated posts” is a great way to curate because, as you stated, it gives you an opportunity to use the information you’ve found as a jumping off point to add your own insights and opinions.

  2. Thank you Donna for the great article and Jeff for the additional suggestion. I love creating online magazines (that is what I call paper.li and RebelMouse.com, the two I use).

    I am excited and perhaps a bit overwhelmed at have more things to add to my curation list. But great content is what people want. And I am ‘in the business’ of finding and sharing it.

    Jeff, what do you mean by ‘curating links to Donna’s blog’? I may just not be picturing something I do so can you explain what you do more visually for me? Are you saying that you curate the B2C posts on the platforms you use for curation? Or is there something more involved in this?

  3. BTW, I forgot to mention RebelMouse as a HIGHLY recommended platform for curation (gathering of materials) and creation (assemblage into an engaging, attractive format). It’s a lot Pinterest visual appeal but also more verbal information.

  4. Alison, I use RebelMouse too! Thanks for reminding me of it.

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