Why is it important to build up the authority of your website? At its core, authority is what sets your site apart from your competitors. Want a leg up on your competitors? Become a brand and a website that is more popular and more authoritative. But how do you increase your sites authority?
One way to build the authority of your site is through the use of Infographics. An Infographic puts a visual spin on information, in order to make the content more impactful and interesting. Infographics allow you to step outside the traditional method of explaining data and content with readers on a higher sensory level.
So how can you use Infographics to build your authority? With these helpful tips!
Have a Strategy
Even before you sit down to design an Infographic or have one designed for you, you’ll need to conduct research and put together a strategy. What should your Infographic be about? How can get you get the graphic to rank for long or short tail keywords in search engines? With some research you’ll be able to answer these questions. Try some keyword research and social listening to tap the pulse of your industry. What other Infographics are popular in your niche? Who is sharing these graphics? What keywords are they using? Each of these areas is important to help you put together a strategy.
Next, sit down with your marketing team and line out a strategy for promotion. What sites will you reach out to? What tactics will you use to reach out to them? Put together an entire list of contacts you’ll reach out to when the Infographic goes live or just shortly before. Also, think about all the aspects of your promotion and how you’ll measure results too.
Link building is tedious work, but when done right it will make a great impact over time to the authority of your site. One of the most important parts of link building is to have a reason for someone to link to your site. Leveraging a piece of content, such as an Infographic, can give you a nice “in” with a webmaster as you start to reach out to sites asking for links. Instead of a proposition for a anchor text keyword link, you now have a great piece of content that just the right website would want to link to!
First, hit up sites that already share Infographics – CoolInfographics.com, visual.ly, and even Pinterest. Next, reach out to industry bloggers who might want to feature the content on their sites. Finally, start the deep down and dirty research of finding resource pages, blog rolls, articles, and blog posts that would find your Infographic interesting. Use advanced search commands to find sites. Approach these sites with your Infographic, what it’s all about, how it would tie in with their site, and give them the embed code to add the graphic to their site. Make it as easy as possible to have them link to your site.
Work to build up those social signals as well. Using Facebook, Twitter, Google +, and bookmarking sites, you can create buzz by sharing your Infographic among multiple platforms. Message out from your branded accounts, get employees to share with their networks; ask friends and family to do the same, and get some natural buzz by placing social networking buttons on the page where your Infographic resides. It might be worthwhile to look into paid advertising to help promote your Infographic on these platforms. StumbleUpon advertising, Facebook PPC and sponsored tweets are all ways to get more of a social push with your Infographic too.
With a well thought out plan that hits all the areas important to building authority you’ll be well on your way to making your next Infographic a success. These are just a few of the ways to build authority with an Infographic, and our graphic below details many more ideas!
Can you think of any that we missed? Please share with us in the comments below.