This simple infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing?
Let’s imagine that your business is a tree.
It needs solid roots to keep it stable. So, you must invest in reliable hosting and infrastructure that can support the traffic your website is going to get. First thing to remember is making sure you follow the SEO (search engine optimization) best practices to ensure your content is visible to Google and can be easily found by your audience. Analytics will help you understand your audience’s bahavior and allow you to make tweaks to increase engagement and conversion rates.
The trunk is your website. You want to make it strong and filled with high quality content so your visitors have a reason to come back to it and share it across social media. You’ll want to use landing pages with sign up forms to capture the leads. It’s so much easier to engage in conversation with people who actually want to listen to you!
Branches are the crown of the tree. They represent various social media platforms where you can share your content. You shouldn’t limit yourself to the obvious ones like Facebook, Twitter or LinkedIn. Try Pinterest and Google+ or one of dozens of smaller ones. The branches can grow in many directions and it will depend on your social media strategy which ones to invest your time and resources in. Find your own combination and don’t be afraid to experiment.
Every great conversation begins with listening and this couldn’t be more true about social media. It’s not about you or your product. It’s about how you benefit your customers, how you enrich them and make your customers’ lives easier. Organize a webinar, offer an email course, host a Facebook party! Be creative!