Curious about what’s in store for content marketing in 2014? We’ve rounded up a few of the best 2014 forecasting and predictions as a starting point. On Mashable and Econsultancy, read about how content marketing will fully mature in 2014. Or, check out the heavy lifting done by Content Marketing Institute and Vignesh Subramanyan with 50 curated predictions each from the top minds in marketing. Then, just for fun, tone down the optimism with a pessimist’s list of predictions in media.
The Content Marketing Forecast: 10 Predictions for 2014
On Mashable, co-founder and CEO of NewsCred, Shafqat Islam, aligns his predictions to the idea that “2014 is the year when the content marketing category finally matures.”
2014: The year content marketing finally grows up?
At Econsultancy, Andrew Davies, co-founder and Director of idio, shares what needs to happen for content marketing to “grow up” in 2014.
50 Content Marketing Predictions for 2014
For the sixth year in a row, Joe Pulizzi at the Content Marketing Institute has published an eBook with predictions from an accomplished group of marketers, vendors and freelancers.
The Future of Content Marketing: 50 Experts Share Their 2014 Predictions
Get another 50 predictions from content marketing experts and practitioners as compiled by Vignesh Subramanyan, a college student and aspiring marketer.
Related Resources from B2C
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The 7 Media Predictions Others Won’t Dare Write
Here, Digiday’s editorial team shares some pessimistic predictions from an anonymous agency veteran.
What are your own predictions for the year ahead in content marketing? Let us know in the comments.