According to the Content Marketing Institute, content marketing is one of the fastest growing fields. With more marketers turning to content marketing to increase brand awareness, promote customer retention, and enhance their overall brand, the demand for quality, authentic content is skyrocketing.
Some of the popular forms of content marketing are article posting, social media, blogging and eNewsletters, to name a few. The fastest growing brands are those that are adopting innovative content marketing strategies to add value to the consumer, and become an expert in their niche. Big name companies like Coca Cola and American Express are maximizing their efforts with compelling and shareable content. The more engaged your customers are, the more likely they are to be loyal to your brand. Therefore, effective content marketing techniques are essential to a brand’s overall success.
Internet marketing agencies are now specializing in content marketing. For example, BlueGlass Interactive recently acquired Voltier Digital, a company who specializes in content marketing and data visualization, to expand its current offerings. This acquisition demonstrates the power of content marketing, and the impact it is having on the internet marketing industry.
The infographic below offers a snapshot of the many benefits of content marketing strategies, and how it is revolutionizing marketing as a whole.