Content marketing is dead.
SEO is dead.
Print is dead.
Content is dead.
Social media is dead.
Big data is dead.
All of these statements have been trumpeted as opinion in the guise of fact across the internet this year. How many more marketing tools and strategies are we going to ‘kill off’ in 2014?
The argument that content marketing is either the king of the world or dead as a doornail has been raging on for far too long. Yet, while more placards are being raised proclaiming that ‘the end is nigh’, content marketing strategies are still out there getting results.
It’s the same story with print, as another well-debated example. The stubborn refusal of bookshops, newspapers and other publications to just give up and go away clearly shows that paper copies are still in demand. Even the Kindle, the tablet of choice for many, is now being marketed using the appeal of print: “It’s like reading a book.”
None of these strategies, approaches and tactics that are supposedly ‘dead’ have actually died per se. More accurately, they’re constantly evolving – as effective marketing should. The way that you knew it five minutes ago is what’s dead, because something new is developing all the time.
In that sense, content marketing and the like are actually immortal. Every Google algorithm update brings a new dimension to SEO strategy, and social media is finding ever new ways to keep users engaged.
The key to all of these marketing activities is relevance. That’s what keeps them all going. Fresh ideas and the right words to say that mean something to consumers. How else would we have remained a leading copywriting agency for more than a quarter of a century? Content is most definitely alive and well at Stratton Craig.