Marketing has drastically changed over the past several decades in terms of the delivery methods but no matter how you look it, it is still content driven and always will be. It used to be solely about print media and ad space but now it is more about vying for attention from your online audience. This can be the biggest constraint but with the right content, geared toward the right market, you have an opportunity to be seen and heard.
Organizations are pumping up their online efforts to write compelling content and devour a piece of the market share, the hungry consumer. If you are not part of this bandwidth, churning out and feeding the insatiable, then you are doing a great disservice to your brand and your buyers. Content marketing offers the potential to communicate, engage and acquire new customers as well as to continue deepening relationships by adding value to your customers and prospects lives. For your efforts to be effective, your content must deliver an impact: a result to drive readership, sharing and interest. It isn’t merely finding an article and pushing it out. It should resonate with your company, your mission, your solutions and YOUR followers.
Your customers and prospects are searching for relevant data to help them in their buying decisions. You want to be that driver. You want to stay one step ahead of your competition, even industry colleagues, but to do this, you must be distributing value. Meeting pain points. Making sure your content conveys the information your audience is chasing.
When creating your content, think about some of the common questions you have been asked.
- What problems does your product or service solve?
- How will your product or service help them improve their career, their daily lives?
- What makes it difficult for them to do what they need to do on a daily basis?
- What are their obstacles to success?
Your solution based content can produce reactions and needs to your offerings. Help your readers thrive and flourish.
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“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Don’t focus on what you have to say; understand what your target market wants to read. Your content marketing strategy should serve and deliver based upon the needs of your target market, offering solutions and viable outcomes for their greatest pain points.
Get inspired with the top 8 daily habits of some of the world’s most effective content marketers.
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
In a recent study by MarketingProfs and the Content Marketing Institute their results demonstrated that 93% of B2B organizations now use content-based tactics for their marketing promotions and 73% specified they now produce more content than the previous year.
Peg Fitzpatrick’s post: Feed the Content Monster defines the industry social terms and helps you to understand the what, where, why and how of content marketing. It answers all of your questions, providing you guidance and suggestions to jump in the content ring. Get ready. Research. Curate. Write. Share.
What is the content monster? This is the void for content marketers between content creation and content sharing. The content monster needs to be fed consistently. Content marketing is a great way for brands and small businesses to reach their clients and prospective clients. If you are creating your own media or blog content, content creation is a time-consuming and important task. Most blogs and businesses aren’t producing an original video or blog article each day. If you do have the time and talent to produce great quality content, you still need to share more than one thing per day on social media. So, how can you feed the content monster and curate amazing content to share?