Streams, Timelines, Feeds, inboxes – each and every person who is online is inundated with hundreds, if not thousands, of messages each minute. Having the ability to pick out the messages that are worthy of your time can be an incredible challenge. This also means that it can be increasingly difficult to find communications to share that can add true value to your following.
The content that you share with your audience is just as important as the content that you create as part of your inbound marketing strategy. Sharing content that can dilute your own brand or message can have an adverse effect and that is why you need to take time and care when selecting the best possible content to share.
Here are 7 Guidelines to Picking Great Content to Like, Tweet and Share!
1. Give Credit
When sharing a piece of content give the author of the content credit as well as, or instead, of the publication that prints it. Whether you see an article on The Times, Wall Street Journal or Mashable, then mention the author. It’s quite simple to do on Twitter, simply type the author’s name into Google with “Twitter”, check the profile to see if it is the correct one and mention then in the tweet by putting “via @authors name here.”
By mentioning the writer you stand a greater chance of that writer getting back to you in response to your message, thus potentially increasing your credibility or even followers.
2. Curate cleverly
Many people on social media will follow you as they see you as someone who is interesting with relation to a certain topic or field. Therefore it is better to supply content with relation to that field.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
That is not to say that if you have seen a great video about sky diving, or a presentation about the potential impact of rising sea levels on Llamas that you can’t share it; you can, but just be selective.
People want to know more about you and what makes you tick but don’t send so much varied content that you start to make your audience forget why they followed you in the first place. Your audience should know what to expect from you.
3. Tell me why I should click on it
Quite often when you hit the share button or Twitter button on an article the canned message that is automatically printed can sometimes be pretty poor. Ask yourself, does that message truly reflect the mood, tone and voice of the content and or your opinion? If not change it or add your own spin on things. Be original give your personal recommendation or reasons why your followers should click on it and potentially share it.
4. Pick and mix
We live in a multi media age where people can consume information in a vast array of formats. Blog posts, videos, presentations, images. Different members of your audience will prefer to consume information in different ways so feed that desire by sharing and producing content in a variety of formats.
5. Share your content wisely
Social media is a great way to share your own content and with the changes in search engines, Social media now plays a larger part in the ranking puzzle. However don’t feel the need to just go out there and share your own material just because you feel you have to – that does not look good.
Who realistically wants to sit there while someone else goes on about themselves all day? Share other peoples’ content, talk about other people to help spark up conversations with your audience or the people whose content you are sharing.
6. What Goes Around Comes Around
The more content that you share in relation to your field or niche the greater the chance you have of getting noticed and your content shared.
Look to build relationships with people in your field by sharing and commenting on their content on a regular basis over a period of time. That person will then take the time to research what you are doing, hopefully see something they like, take an interest in your work and share to their community who are also likely to be interested in what you have to say.
7. Test, track and analyze
If sending a post about dancing dogs gets no clicks or shares and a tweet about tax avoidance strategies gets 9 RT’s then you should be sharing content aimed at a business related audience.
On top of that, if a tweet or a share sparks off a conversation and results in a lot of retweets then why not use this as an idea to create your own content on the subject? You could produce a video or a blog post about it. Your results show that it was popular, so feed that desire!
By keeping track of what works and what doesn’t you can work on sharing and creating content that increases the engagement levels with your audience. This should result in more shares, more tweets, more likes and +1s for content that you share and will hopefully also increase your visibility.