B2B Content Marketing. You’re Doing It Wrong

When surveyed 85% of companies say they are doing content marketing, but most are doing it very poorly. What are the most common problems, and what can you do to fix them?

To get the answers from two well respected pros I spoke to partners Alex Conroy and Bill Grunau of Esotech. They are both digital marketing experts who work with B2B companies.

Watch The Video Here

* Interviewed: Bill Grunau, Co-President, @Own_Your_FutureAlexander Conroy, Co-President, @geilt Esotech Check out their great blog Esotech Blog

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

  Discuss This Article

Comments: 1

  • samuel amaechi says:

    It`s no secret that most b2b content marketing companies are engaging much on self-promotions instead of engaging customers with informational contents to enhance a good rapport and trust

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