B2B Content Marketing. You’re Doing It Wrong

When surveyed 85% of companies say they are doing content marketing, but most are doing it very poorly. What are the most common problems, and what can you do to fix them?

To get the answers from two well respected pros I spoke to partners Alex Conroy and Bill Grunau of Esotech. They are both digital marketing experts who work with B2B companies.

Watch The Video Here

* Interviewed: Bill Grunau, Co-President, @Own_Your_Future, Alexander Conroy, Co-President, @geilt Esotech Check out their great blog Esotech Blog

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Author: Steve Farnsworth     Steve Farnsworth on the Web Steve Farnsworth on Facebook Steve Farnsworth on Twitter Steve Farnsworth on LinkedIn Steve Farnsworth on Google Plus Steve Farnsworth RSS Feed

Steve Farnsworth is the Chief Digital Strategist at Jolt Social Media where he consults mid to large organizations on communication strategies to create product preference and build customer communities that foster brand loyalty. With over 13 years as a senior executive, Steve writes, blogs, and speaks about how smart companies... View full profile

This article originally appeared on The @Steveology Blog and has been republished with permission.

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