When surveyed 85% of companies say they are doing content marketing, but most are doing it very poorly. What are the most common problems, and what can you do to fix them?
To get the answers from two well respected pros I spoke to partners Alex Conroy and Bill Grunau of Esotech. They are both digital marketing experts who work with B2B companies.
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.