Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream.
Some research done by the guys over at LikeHack showed that this service is now often used not by marketing consultants but by ordinary people. This is due to information overload and the rising need for content filtering.
For this reason, content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.
The demise of Google Reader is only going to accelerate the use of these tools as people switch to these emerging technologies to filter their content to save them time and increase content relevance.
What is content curation?
A content curator is a service that uses algorithms to show the user only the most relevant and appropriate content with respect to a specific niche or topic. It is a great marketing tool with unusually broad filtering capabilities and information selection that can be used to develop and promote a business. In 2012, Forbes called content curation one of the five hottest new web trends.
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Companies like American Express and Whole Foods already actively use this marketing tool to curate content that might be of interest to their customers. Other companies use it to create their own online newspapers or select articles for the corporate blog.
The changing trend
However, content curation has been gradually developing from a niche marketing tool into a mainstream product. Personal content curation services are proliferating*:
Moreover, the team at LikeHack used SEMRUSH to analyze the search engine traffic to curation sites like paper.li and observed that the increase in the number of visits slowed to nothing in the past six months.
It is important to note that the actual popularity of the phrase “content curation” has not decreased. On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing.
What does this mean?
It means that more and more people are interested in content curation; it is no longer just for marketing professionals..
Why is this happening?
Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known Moore‘sLaw. According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity: Likehack, Storify, Pearltrees, Getprismatic and others.
For example, here are the stats for GetPrismatic:
Traffic to the site has grown considerably. A similar trend can be observed with other services. Today there are services that allow you to filter your Facebook, Twitter and RSS feed, showing only what’s most interesting and relevant.
4 Content Curation Tools
Here are four tools that will help you get the content you need on the topics that you love without having to Google every time.
LikeHack is an easy to use tool that helps save you time by aggregating, curating and delivering the top stories on your topics of interest.
- Aggregates your Facebook, Twitter and blogs
- Curates and highlights what really matters
- Delivers top stories via web app, e-mail, etc.
- Providing a personal search engine for all your content
Storify users tell stories by collecting updates from social networks to create a new story format that is interactive, dynamic and social. It can source content from journalists, bloggers, editors and people just like you.
- Top stories – see the best of what other people are posting with stories made from images, videos, links, updates and other media collected by Storify users
- Search – You can search to find media collected on Storify. Search results are based on the resonance each media item has on the platform
- Create your own stories – It lets you curate social networks to build social stories, bringing together media scattered across the Web into a coherent narrative
- Find key elements on different social networks – You can search social media networks to find media elements about the topic you want to Storify. Includes Twitter, Facebook, YouTube, Flickr, Instagram and more
- Curate the elements – Drag and drop status updates, photos or videos to bring together the social media elements that will best illustrate your story
- Add your own voice and narrative to the the elements you have curated
- Embed your stories on blogs and websites using an embed code
Pearltrees in essence is a visual and collaborative library.
- Collect – Allows you to collect web pages, photos and notes and turn into what they call “pearls”
- Organise – These can be organised on categories into “Pearltrees” that can e synchronised across devices
- Discover – Allows you to explore content already organised by people with similar interests and also collaborate
- Share – Allows you to share what you have created in your library
GetPrismatic is about creating a news feed based on your interests. It’s along the lines of Google Reader and Flipboard.
It finds the things you like on your social networks such as Facebook and Twitter and serves them up to you.
Thus, a marketing tool has also become a personal service. Different software makers use different algorithms for selecting and showing content, but any of them can save the web surfer time and increase their productivity. This niche is expected to grow as long as there is a glut of information and a demand for increased personal productivity and efficiency.
Insights provided by LikeHack, a personal content curation tool that helps people to stay in the loop and still be productive.
What About you?
What content curation tools do you use. Do they save you time or do you find that they just make you spend more time reading?
Look forward to your stories and insights in the comments below
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