A Content Management System (CMS) is a behind-the-scenes website that allows you to publish, edit and maintain content on your business website from a central location.
When websites were created in the past, they were mainly static in nature. In other words, you would have to call up your marketing firm/web developer who created your website and have them do the necessary updates and changes for you. Even the simplest changes could not be done on your own as you needed to have HTML and CSS knowledge to be able to update the website code.
Having a CMS back in the day was very expensive so many people overlooked the option of having one. Nowadays, since having a CMS is becoming quite standardized, it ultimately saves you a tone of money and updating in the future by doing the majority of website maintenance on your own.
Now, most websites are (or should be) dynamic with fresh, new content posted on a regular basis. Often this is the form of a company blog. (Read why a blog is so important).
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
There are many other benefits to having a CMS to accompany your website – here are a few to consider:
- Need 3 different access levels of a CMS for one website? No problem. When your web developer creates the CMS, you have the option to have different levels of accessibility options depending on your employees’ positions within the company.
- For example, you can have one Super Admin which can manage the entire website’s content, a couple Managers that can manage their department’s content and Basic Administrators who only have access to limited sections.
Easy to Maintain/Update the Website
- Even after the website is created, you will be able to make any content/image changes on your own without using any programming or coding
- It’s a website that allows the client to manage their own content instead of having to rely on a web firm to make frequent updates.
- This system allows you do make as many changes as you’d like at your own pace.
Helps with SEO Results
- Search Engine Optimization – let’s face it. Most people lack the proper know-how to utilize it correctly.
- Without a CMS, (1) You are handling a website on your own and mistakes can easily be made; or (2) You continually pay your programmer to do SEO updates for you.
- Depending on the functionalities of the CMS, all basic SEO requirements can be taken care of by the software itself without you having to constantly be involved. For example, when a new page is added to the site, the software will make suggestions for page Title, Meta Keywords and Meta Descriptions. If you feel other important key words/descriptions are missing, you will be able to add those in as well.
- Need to make a change on the go? Most CMS’ can run on multiple operating systems…so go ahead and take out your tablet, laptop, desktop or mobile device – you can make the changes virtually anywhere on any browser.
Do you use a CMS to manage your website? If so, what do you like about it?