Content Marketing
Tips For Writing Your First Free eBook For Marketing
While eBook marketing is a great way of making money online, not everyone has the mind and eye to write and publish a great free eBook. Some people will start... read more
How Your Customers And Fans Can Create Irresistible Content For You
Last week, my fellow inbound marketing consigliere, Virginia Bussey, blogged about how you can encourage faculty and staff to create content for your online marketing efforts. A recent online experience also... read more
Nine Signs Your Content Marketing Could Be Boring
It’s no secret. Consumers are clamoring for content. But not just any content will do. It does need to be well thought out. The quality of the content has a... read more
Why Content Isn’t King!
If “Content is King” then Marketing and Advertising is dead. Consumers may be suffering from advertising saturation on our TV’s, Radio, the internet, newspapers and social media sites but I... read more
Targeting Facebook Fans with Your Content Using Built-in Tools
Posting great content to your fan page should be the goal of every business on Facebook. But it isn’t enough if you really want to maximize the reach & impact... read more
In Search of Authentic Content: Finding Material That Is Worth The Read
Whether you’re looking up a recipe for dinner or information on a service that you’re interested in purchasing, the Internet is your oyster. You have access to thousands upon thousands... read more
37 Reasons That Video Content Is King
Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size... read more
If I Give Away my Content, Don’t I Give Away My Business?
The other night I had dinner with some dear friends who have a successful consulting business. They earnestly tried to understand what I do for a living but it seems... read more
Content Strategy in a Difficult Vertical – The Real Estate Desert
Adapting to Your Vertical We’ve all heard the importance of content when it comes to digital strategy. Through the strength of your writing you can simultaneous attract more visitors and... read more
6 Points of Connection in Content Marketing
Communication, connection, and content marketing When you are doing business online, content marketing is important. A vast majority of businesses rely on content marketing to tell their story, to convince... read more
6 Tips for Writing Sensational Mobile-Friendly Subject Lines
You’ve crafted your Pulitzer-worthy email, it’s mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet. Before you click “send,” make sure your subject line is... read more
50 Stats You Need to Know About Content Marketing
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more
