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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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The State of Content Marketing: 10 Important Stats

The State of Content Marketing: 10 Important Stats

Content Marketing

Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well... read more

43 Tips For Creating Viral Content Campaigns (Research)

43 Tips For Creating Viral Content Campaigns (Research)

Content Marketing

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated... read more

How to Use Storytelling Techniques to Market Your Business (7 Steps)

How to Use Storytelling Techniques to Market Your Business (7 Steps)

Content Marketing

You have a product or service to sell. You need to reach people to sell what you’re offering. You need to break through the noise to get people’s attention, and... read more

Storytelling in Content Marketing: 6 Questions to Avoid the History Class Snooze

Storytelling in Content Marketing: 6 Questions to Avoid the History Class Snooze

Content Marketing

Upon occasion, I used to be the girl who fell asleep in history class. Hard to believe, I know, but it’s true. It’s not that the history didn’t have value;... read more

The Elements of Creating Perfect Content

The Elements of Creating Perfect Content

Content Marketing

As you are thinking about creating new content to share online, you most likely realize that a great deal will go into that content. It doesn’t just appear at the... read more


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6 Lessons In Storytelling From Steven Spielberg

6 Lessons In Storytelling From Steven Spielberg

Content Marketing

We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has... read more

WTF Does Kevin Spacey Know About Content Marketing?

WTF Does Kevin Spacey Know About Content Marketing?

Content Marketing

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American... read more

The Latest and the Greatest Advice on Successful Headline Creation

The Latest and the Greatest Advice on Successful Headline Creation

Content Marketing

How often have you read a headline, deduced the content and moved on? Sadly, that’s something you have in common with about 80% of people who read through articles. Writers... read more

How to Brainstorm to Avoid "Boring" Content

How to Brainstorm to Avoid “Boring” Content

Content Marketing

Brainstorming. The name itself sounds grueling. Whether you carry out brainstorming with lists, research, or meetings, coming up ideas for new content can seem like tedious work. If the thought... read more

reader friendly content

How to Make Your Content Marketing Efforts Reader Friendly

Content Marketing

The Internet has become the go-to place for information about anything and everything. This consumer behavior has led to a hike in business’s content marketing efforts. However, in recent times, alternative... read more

4 Ways Google Webmaster Tools Helps Your Content Marketing

4 Ways Google Webmaster Tools Helps Your Content Marketing

Content Marketing

As a small business owner, marketer, or solopreneur, you wear a lot of hats, and you wouldn’t have it any other way. You love multi-tasking, juggling responsibilities, and understanding every... read more

3 Lessons Content Marketers Can Learn from USA Today's Digital Reboot

3 Lessons Content Marketers Can Learn from USA Today’s Digital Reboot

Content Marketing

When USA Today first came out in 1982, establishment journalists were quick to criticize the paper, calling it shallow, brash, flashy, trivial, multicolored and gimmicky. They said USA Today was... read more

5 Ways to Add Interactive Content to Marketing

5 Ways to Add Interactive Content to Marketing

Content Marketing

Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer. As more brands realize this, they’re working... read more

4 Steps to Content Curation for Inside Sales Reps

4 Steps to Content Curation for Inside Sales Reps

Content Marketing

As social sellers, it is imperative that we constantly share valuable information and insights with our networks. This is essentially what separates us from the rest of the sales community.... read more