Content Marketing
9 Content Marketing Truths Inspired by Arrested Development
It took over seven years, but the Bluths are finally back! Starting this weekend, Netflix will stream 15 brand-new episodes of Arrested Development, one of the most critically-acclaimed and beloved... read more
5 Sparkling Ideas For Integrating User-Generated Content Marketing
Let Your Fans Do the Talking User-generated content is so hot right now. Researchers have found that today’s consumer is less swayed by owned media, and more influenced by real... read more
Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture
The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images, and other... read more
Quality Reigns Supreme, As Content Marketing And News Consumption Trends Change
Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the sea of change: the need for quality content. The latest... read more
Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Just 15%... read more
Copy (Still) Rules
The Internet has revolutionized the world in many ways. But when it comes to copywriting, it has had a negative impact. Now while there is no doubt that this medium... read more
Back by Popular Demand: Less Filler, More Meat.
Why I stopped blogging: My last post here is dated February 25th. I wish I could say that was the last time I was genuinely interested enough to write and... read more
Creating Infographics That Will Rock Your Readers
1Talking about business data can make people’s eyes glaze over like they’re listening to a boring lecture. The key to keeping readers engaged is to make it interesting and fun.... read more
Search and Social and Content – Oh My!
According to the Content Marketing Institute, the average B2B marketer used 8 separate tactics in 2011. In 2012, that jumped to 12 tactics – a 50% leap. And more of... read more
10 Questions For Every Piece Of Online Content
1Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day,... read more
How To Get Over The One Hurdle Keeping You From Creating Killer Content
1In the last 12-18 months, several factors have come together to form what could be described as the ‘inbound marketing perfect storm,’ transforming content into the foundation of both Search... read more
