Content Marketing
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Engaging Content of Utmost Importance for Hotel Marketing
Especially in the hotel marketing industry, content rules all. While a paid search campaign can be a great tool for hotel marketing, travel sites like Expedia can outspend almost everyone.... read more
Managing Large Teams of Writers Under Short Deadlines
(Or Lessons from My Big Fat Content Marketing Project) Last year I led a content marketing project involving more than 700 pieces of original content developed by 15 writers across... read more
5 Content Marketing Rules (And When to Break Them)
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they... read more
Campbell Ewald’s Chris Moritz on Creating Interactive Content for Large Enterprises
Chris Moritz tackles Titanic-size tasks. As the interactive content strategist for the firm Campbell Ewald, he works with clients like the United States Navy, Owens Corning (a company specializing in... read more
Is Online Copywriting a Business Risk or a Business Asset?
Online copywriting: business risk or business asset? Everyone’s online these days. The statistics show that we’re all using the internet to browse, buy and connect with businesses. This would suggest... read more
Going Viral = Out of Your Control
It seems like one of the goals I hear more and more is… “and we want it to go viral.” I translate that to mean — we want a lot... read more
A Unique Approach to Content Marketing: In-N-Out Burger
I’m an east coast girl and, having never traveled to the west coast, I’ve never had the pleasure of visiting an In-N-Out Burger. I know they have to be something... read more
How to Reach the C-Suite with Content
Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of... read more
What Sherlock Holmes & Dr. Watson Teach Us About Inbound Marketing
Season two of the newer, hippier Sherlock Holmes recently premiered on PBS Masterpiece. Fans know that this version of Sir Arthur Conan Doyle’s private detective isn’t your great great granddaddy’s Sherlock.... read more
How to Sneak Strategy Into a Tight Content Marketing Operation
When I landed my first ad agency job, all I wanted to do was write. I imagined myself at a desk, crafting headlines and taglines and brochure copy, working closely... read more
Don’t Deliver Drivel: Six Tips for Raising Content Quality
2Drivel. Drivel drivel junk garbage, waste-of-your-time blah blah pointless re-hashed drivel drivel. Would you read the rest of this post if it kept going on like that? Better yet, if... read more
