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Why Consumer Psychology Matters In Content Marketing 

Why Consumer Psychology Matters In Content Marketing 
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Sharing Isn’t Always Caring – People Don’t Read What They Share Online

Sharing Isn’t Always Caring – People Don’t Read What They Share Online

Content Marketing

This blog post is off to a good start because you’re currently reading it. Many folks may have already liked it, tweeted it and shared it with their social networks... read more

Is Content Marketing Destroying SEO?

Is Content Marketing Destroying SEO?

Content Marketing

Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing... read more

Content Marketing Evolution At Content Marketing World

Content Marketing Evolution At Content Marketing World

Content Marketing

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once... read more

3 Ways To Use Content Marketing As A Business Owner

3 Ways To Use Content Marketing As A Business Owner

Content Marketing

Content marketing is the sum of all online campaigning for businesses. This includes Facebook pages, Yelp reviews, Twitter, blogs, websites, online menus, locations on Google Maps, and anything else that... read more

Put The Marketing Back Into Content Marketing

Put The Marketing Back Into Content Marketing

Content Marketing

Chew On This Alternative Title for This Post: Why Content Marketing Should be Re-Named Marketing with Content. Rare is the company these days that isn’t participating in some kind of... read more

Does Content Marketing Really Have a Confidence Problem?

Does Content Marketing Really Have a Confidence Problem?

Content Marketing

You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of... read more

Are You A Slave To Your Editorial Calendar?

Are You A Slave To Your Editorial Calendar?

Content Marketing

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You did everything right. Created the content marketing plan (victory), created an editorial calendar (victory), assembled an army of writers and volunteers, and after probably much arm twisting, you started... read more

Top Content Marketing Mistakes Holding You Back

Top Content Marketing Mistakes Holding You Back

Content Marketing

2014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail... read more

The Biggest Takeaways From Content Marketing World 2014

The Biggest Takeaways From Content Marketing World 2014

Content Marketing

After returning from Content Marketing World with over 2,500 fellow attendees in Cleveland, Ohio last week, I was left with one resounding insight: Like many things we complicate in life,... read more

Get Contagious: How A Brand’s Content Goes Viral

Get Contagious: How A Brand’s Content Goes Viral

Content Marketing

What makes people share something with someone else? We’ve all felt the need, at one point or another, but why, oh why, did we feel such a deep connection with... read more

Your Content Marketing Quarterback

Your Content Marketing Quarterback

Content Marketing

Last Sunday, surrounded my purple-clad family, I was watching the Ravens season opener when something clicked. The sportscaster said something that made me yell, “football is just like content marketing!”... read more

How To Repurpose Blog Content Into A Lead Generating eBook

How To Repurpose Blog Content Into A Lead Generating eBook

Content Marketing

Have you ever written dozens of blog posts around a certain topic, and then think, “now what?” If your posts are getting views and attention, don’t stop the momentum once... read more