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Content Marketing Is Primed For Disruption

Content Marketing Is Primed For Disruption
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Content Marketing in Finance is About Getting the Credit

Content Marketing in Finance is About Getting the Credit

Content Marketing

Is content marketing relevant to financial institutions like banks and credit card companies? This might be the year the Fortune 500 are spending big on things like hiring a Chief... read more

Content-Marketing

Content Marketing Listed as a Priority for Businesses and Brands

Content Marketing

Content marketing is listed as a priority within the marketing strategy of companies. A technique that is already present in 9 out of 10 companies and it is ranked as... read more

How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas

How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas

Content Marketing

Today, not only is hard for brands to create enough content to fuel digital and social channels but their content no longer performs as well as it used to. Between... read more

The Power of Visual Content

The Power of Visual Content

Content Marketing

If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts... read more

Audience-Focused Content: How Microbreweries Connect With Beer Fans

Audience-Focused Content: How Microbreweries Connect With Beer Fans

Content Marketing

A couple of weeks ago, my fiancé and I were on a quest. Our mission? To find the latest Game of Thrones-inspired beer, released by Ommegang Brewery twice a year.... read more


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The Content Lifecycle of a Perfect Post

The Content Lifecycle of a Perfect Post

Content Marketing

Considering the demand for quality content, all digital marketers need to have an idea of how the content lifecycle works in order to master it. To create successful content, we... read more

The ‘Spoiler Effect’ and How It Can Transform Your Content

The ‘Spoiler Effect’ and How It Can Transform Your Content

Content Marketing

I love “Game of Thrones,” “Breaking Bad” and “The Walking Dead.” At a glance these series seem to have absolutely nothing in common, but they do have one common denominator:... read more

Is Content Curation Legal?

Is Content Curation Legal?

Content Marketing

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As we learned with the Lean Startup method, users and prospects feedback play a big role in a startup success. One of the worries some of our prospects told us are... read more

Content Strategy From a UX Perspective

Content Strategy From a UX Perspective

Content Marketing

Every company has a story to tell. Communicating this story to customers and prospective customers is key to growing your business. Often though, telling that story is lost in a... read more

5 Ways To Measure B2C Content Marketing Performance

5 Ways To Measure B2C Content Marketing Performance

Content Marketing

Thanks to the global phenomenon that is social media, consumers now prefer a more conversational style of engagement with brands and companies. This has led to a change in direction... read more