It’s no secret that the Internet has significantly changed the way we buy. But as a marketer or small business owner, how can you make sense of all the possible ways a consumer can discover you? And, how do you use that information to create a marketing plan that leads them to your business instead of a competitor’s? Download our consumer buying journey ebook to get the answers to these questions, and read on for a few insights from our research.
The Way We Buy Has Changed Drastically in the Last 10 Years.
We used to rely on print ads or word of mouth to learn about new products and services. But with the power of the Internet at our fingertips, the way we discover local businesses today is very different from what it was just a decade ago. In fact, the way we research products and services, get personalized recommendations, and review our experiences has shifted almost completely online. Consumers are now in charge of the entire buying process. We form impressions of your business without ever interacting directly with you. And we aren’t shy about sharing these impressions online, both before and after we become a customer.
We Seek More Information Sources Than Ever Before.
What types of information do we as consumers use to make buying decisions? Advertising is only one part of what we see about businesses. In fact, the average consumer uses over 10 sources of information before making a purchase, ranging from search engines and local directories, to social media and content sites, to review sites and business blogs. And since everything we see about a business can influence our purchase decisions, businesses must create a consistent, powerful, and lasting impression that convinces us to buy.
You Need a Total Web Presence to Win Customers Online.
Businesses can no longer win customers with a simple ad in a newspaper or a radio spot, because consumers are increasingly turning to the Web and mobile as their primary sources of information. Now, you have to invest in a variety of online advertising methods, market your business continuously on social media and content sites, and manage your online reputation in order for a consumer to even consider your business. Companies like ReachLocal can help you do just that, so you can better influence your target consumers to choose you over a competitor.
For a full picture of how the consumer buying journey has evolved and a framework that you can apply to your own business marketing, download the ebook today.
Download the Ebook How Consumers Buy Today: Harnessing the Buying Journey to Get More Customers.