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All Consumer Marketing Articles - Page 9
The Predictable Consumer: 4 Case Studies

The Predictable Consumer: 4 Case Studies

Consumer Marketing

Nike is selling its fuelband data to marketing companies as a product. Consumers with a Nike fuelband are gifting Nike and its partner companies with a wealth of data. Nike... read more

Inside Sony and Taco Bell's PS4 Promo

Inside Sony and Taco Bell’s PS4 Promo

Consumer Marketing

Taco Bell is giving fans another reason to Live Más – and now Play Más – by offering the “Play the Future First” promotion in conjunction with Sony. From September... read more

15 Important Stats About Consumer Habits at the Holidays

15 Important Stats About Consumer Habits at the Holidays

Consumer Marketing

Stakes are high during the holiday season. Now is the time to get a head start on the competition and arm yourself with data and insight on consumer habits during... read more

How Can Retailers Combat Showrooming?

How Can Retailers Combat Showrooming?

Consumer Marketing

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In this previous post, I discussed how the retail landscape has changed since the introduction of online retailers such as Amazon. I highlighted how consumers tend to prefer online shopping... read more

Create a Retail Marketing Strategy: Chapter 1

Create a Retail Marketing Strategy: Chapter 1

Consumer Marketing

I’ve found that most businesses are guessing who their customer really are. Many owner operators are working with outdated information gathered when they first created a business plan for their... read more


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Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

Will Brand Storytelling Result in a Retail Slam Dunk for Reebok?

Consumer Marketing

When Reebok’s marquee endorser, Washington Wizards guard John Wall, made the move to Adidas (Reebok’s parent) back in January, many people who follow celebrity endorsements wondered if the footwear powerhouse... read more

Regulatory Oversight, Social Media and Privacy

Regulatory Oversight, Social Media and Privacy

Consumer Marketing

1

Some industries have regulatory oversight for their employees which includes social media.  When I worked as the Social Media Director for a real estate company here in Las Vegas, Nevada,... read more

Are Your Retail Tickets Really as Good as You Think?

Are Your Retail Tickets Really as Good as You Think?

Consumer Marketing

There’s never been a more competitive time in retail. Advances in technology and a seismic shift in consumer behaviour have some pundits predicting the end of bricks and mortar. But... read more

Like It or Not: It’s Beginning to Look a Lot Like Christmas

Like It or Not: It’s Beginning to Look a Lot Like Christmas

Consumer Marketing

You know the deal. A full three months before Santa flies that big red sleigh of his, retailers hope to boost profits by creating a sense of Christmas merriment at... read more

Future of Retail: How to Deliver the Most Ideal Customer Shopping Experience?

Future of Retail: How to Deliver the Most Ideal Customer Shopping Experience?

Consumer Marketing

2

In this previous post, I discussed some initiatives that Retailers can adopt in order to lure shoppers back into stores. The main idea behind the initiatives was implementing new types... read more

How to Effectively Sell Products Using the Internet

How to Effectively Sell Products Using the Internet

Consumer Marketing

The internet has made dramatic changes to people’s lives. Several years ago, for example, people would have to set time aside to visit shops so they could purchase supplies that... read more

49% Of Retailers Will Show You Holiday Promos Before Halloween: Here's What To Expect

49% Of Retailers Will Show You Holiday Promos Before Halloween: Here’s What To Expect

Consumer Marketing

You’ll See Holiday Promotions Before Halloween… Here’s What to Expect The numbers are in and this year Halloween isn’t stopping retailers from pushing holiday promos before trick-or-treat time. Survey results... read more

How Apple Leads The Market In Technology Accessibility

How Apple Leads The Market In Technology Accessibility

Consumer Marketing

Since the early days of computers, Apple has been leading the pack around the issue of accessibility. As much as computers made the lives of many individuals easier, technological innovation... read more

For Marketers, Nothing Entices Like Consumer Empowerment

For Marketers, Nothing Entices Like Consumer Empowerment

Consumer Marketing

Not too long ago, a well-known fast food restaurant chain ran commercials with the tagline, “Good Mood Food.” The implied promise was that unlike other fast food restaurants, this one... read more

How Buyers Make Decisions: A Multi-Step Process

How Buyers Make Decisions: A Multi-Step Process

Consumer Marketing

At this point, most companies understand that buyers generally research potential products and services online before they do anything else. But beyond that, what does the process of making a... read more