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All Consumer Marketing Articles - Page 9
How to Evaluate Your Favorite Stores’ Black Friday Ads

How to Evaluate Your Favorite Stores’ Black Friday Ads

Consumer Marketing

Black Friday ads seem to creep further forward each year, with “leaked” ads coming out in the weeks or even months before Thanksgiving. Most shoppers are keen to get the... read more

Consumer Trends: Does The Rise of Cyber Monday Mean the Fall of Black Friday?

Consumer Trends: Does The Rise of Cyber Monday Mean the Fall of Black Friday?

Consumer Marketing

Increasingly the discussion of holiday e-commerce shopping turns to Cyber Monday, which has become one of the most significant marketing events of the year. It seems that millions of Americans,... read more

The Programmatic Self: Quantifying Your Health Could Have A Big Impact For Advertisers

The Programmatic Self: Quantifying Your Health Could Have A Big Impact For Advertisers

Consumer Marketing

Self-quantification has gone from Silicon Valley’s secret club to something even your dad has heard about. (“Your mom just got me a FitBit! It sounds like a sex toy, but it’s not!”... read more

Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site

Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site

Consumer Marketing

Meet Dana Auriemma. She’s a business blogger for MINDBODY, a management software provider in the health, wellness, and beauty industry. According to her online profile, Auriemma started dancing at the... read more

Consumer Trend: The Rise of Digital Gifts

Consumer Trend: The Rise of Digital Gifts

Consumer Marketing

As we head towards the holiday season, people are starting to think about gifts for friends and family. With the explosive growth of mobile devices and the omni-present nature of... read more


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How CMOs Are Benching the CIOs In This Fall’s Hottest Game: Real-Time Retailing

How CMOs Are Benching the CIOs In This Fall’s Hottest Game: Real-Time Retailing

Consumer Marketing

It’s fall and there are two things on the mind of every American: Football and the sales season that kicks off with Columbus Day and lasts us through the holidays.... read more

How The NFL And NBA Send Conflicting Marketing Messages To Kids

How The NFL And NBA Send Conflicting Marketing Messages To Kids

Consumer Marketing

When choosing to team up with an individual or brand to represent your brand, it’s important to make sure the values of all of the participants line up. For years,... read more

Are Black Friday Ad Leaks Always Correct?

Are Black Friday Ad Leaks Always Correct?

Consumer Marketing

Black Friday can be a crazy time, with shoppers anxious to snag the best deals. The promise of huge discounts on the holiday season’s hot goods drives people to wait... read more

3 Essential C’s for Reaching the SoLoMo Mom: Context, Content, Constant

3 Essential C’s for Reaching the SoLoMo Mom: Context, Content, Constant

Consumer Marketing

SoLoMo (social, local, mobile) is changing the way people, especially American “shopper moms,” are interacting with brands and products. To set the scene, consider that 93% of modern day moms... read more

3 Secrets on Consumer Psychology

3 Secrets on Consumer Psychology

Consumer Marketing

Every day, marketers are working on figuring out the consumer psychology of purchasing. What makes people buy stuff, while avoiding others? Is consumer behaviour really so complicated? The answer is... read more

The Skinny on Making a Big, Fat Profit: Mobile Advertising

The Skinny on Making a Big, Fat Profit: Mobile Advertising

Consumer Marketing

You’ve just sat down to watch TV, and instinctively you search your pockets for your cell phone or your surroundings for your tablet. Sound like a familiar scenario? While TV... read more

Is E-Commerce Changing the Way You Shop?

Is E-Commerce Changing the Way You Shop?

Consumer Marketing

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As the leaves begin to turn the fiery colors of fall, the holiday season is fast approaching. Where are you planning on doing your shopping? Will you head to the... read more

The Challenge to Hyper-Personalisation – Do Consumers Want You to Be That Personal?

The Challenge to Hyper-Personalisation – Do Consumers Want You to Be That Personal?

Consumer Marketing

As consumers, we have long left trails of data behind us. Our credit card firm has known what we spend money on where; and our mobile phone firm has known... read more

Black Friday Sales and Store Credit Cards: Why the Quick Perk Isn’t Worth It

Black Friday Sales and Store Credit Cards: Why the Quick Perk Isn’t Worth It

Consumer Marketing

When it comes to Black Friday and Black Friday sales, many shoppers have a tendency to go a bit overboard with the savings to be had. Many high-end items like... read more

Think About Marketing Differently: The Huggies Example

Think About Marketing Differently: The Huggies Example

Consumer Marketing

Remember the four P’s of marketing? Product Placement Promotion Price Sometimes as marketers it can be easy to think about marketing too narrowly. How can I make a better commercial?... read more