Consumer Marketing
Engagement Vs Re-Engagement in Social TV Advertising And Monetization. Part 2.
If you followed the last post (found at never.no), you’ll remember that I said that there are many methods of monetizing Social TV. Some of these are direct….. which, keep... read more
How Brick-And-Mortar Retailers Can Beat ‘Showrooming’ And Amazon.com
1Traditional retailing, at least in the U.S., is in a funk. Of the 100 largest U.S.-based retailers according to STORES magazine, only 17 are growing in the double digits. Fast risers are... read more
Writing Terrific Titles for eBay – eBay Titles 101
Writing your title for eBay listings is arguably the most important thing you do to determine whether your item will sell or not. EBay allows you 80 characters to ‘sell’... read more
Make the Right Call – What the NFL Referee Lockout Can Teach You About Business
I’m throwing the red challenge flag. Not only at the NFL after watching the Seattle Seahawks vs Green Bay Packers game on Monday night – but at businesses of all sizes.... read more
Social TV Advertising And Monetization: Emerging Elements
Part 1: Driving revenue via Social Share If there is any question that seems to be playing on repeat these days, it’s “how do we monetize Social TV?” It is... read more
How Does Your Business Relate to the “Communities” It Lives In?
Because many businesses are now housed in suburban office parks frequently on the fringe of an urban area, or because they make b2b products or promotional products that can be... read more
China’s Mobile Shopping Market is Small But Growing Insanely Fast (Charts)
Shopping on mobile phones and tablets is going to be huge in China, and the charts below help explain why. Data from iResearch, a Shanghai-based market research firm, pegged the... read more
What’s the Deal with Deal Sites?
It was about three years ago when I first discovered Groupon. After Groupon, there were numerous other deal sites that popped up – Styleblueprint, Living Social, Daily Deals, etc. In... read more
The Week in Content Marketing: Shepard Fairey, Interactive Ebooks, and More
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email. Brand Journalism: Cisco’s Innovative Approach to Online... read more
3 Things eCommerce Retailers Should Know About Big Data
2A recent survey by the Edgell Knowledge Network found 80% of retail executives have heard of big data but only 47% know how they’ll use it for their business. In truth, this... read more
How the Cloud Affects Digital Rights Management
When Tor, the Sci-Fi arm of the Macmillan USA Empire, announced that they were dropping Digital Rights Management technology from their e-Book collection, it opened up a digital publishing rights can of... read more
Making eBay’s Best Match Work For You
Through the years, eBay has added many things to their website that assist buyers when they shop for an item. One of the more interesting systems eBay developed is called,... read more
What Webshops can Learn from Marks and Spencer
At the Shop.org annual summit earlier this week, Marks and Spencer treated attendees to three e-commerce insights. While learning how to reach its target market in the UK and overseas, M&S’s Director of Multichannel Development... read more
Email or Postcards: Which Direct Mail Media is Right for Your Business?
6Direct mail marketing continues to be an effective way to communicate with both customers and potential customers. But you can use either email or postcards to do the communication. Both... read more
Why You Should Resurrect Your Print Marketing Campaigns
4There are some people who argue that print marketing is dead, especially in a world where digital marketing has definitely taken over. While digital marketing is certainly an important part... read more
