Consumer Marketing
The Creepy Future Of Connected TV Advertising. A Smart TV Halloween post .
It’s nearly Halloween, which seems like the perfect time of year to chat about the ways the present/near future of marketing can look like a Sci -Fi movie. We’d like... read more
Why You Should Care About Audience Engagement
Ever heard of “Puff Puff Pass Tuesdays”? Here’s what it is, and why you should care: Snoop Dogg was streaming a show on Vidi for fans who were grateful for... read more
Is There Such A Thing As Too Much Advertising?
Just finished reading a fantastic article by Adam Swann called Suffering: The New Ad Medium. In his piece Adam asked the open ended query: Are tragedies a place for brand building? Obviously the answer... read more
Food Eating Competitions: Great Marketing or Great Danger?
Recent injuries in a restaurant eating competition call into question this popular marketing method. In a promotional stunt gone wrong in Edinburgh, Scotland, participants in a hot curry eating contest... read more
McDonald’s TV … Smart McMarketing Move?
McDonald’s is trying out something new and this time it’s not a menu item. It’s McDonald’s TV, an in-restaurant television channel that will play unique content created by the corporation.... read more
Complaints, the Other Low Hanging Fruit
I was reading over at the MarketingProfs site on how Twitter Users Wants Brands to Respond to Their Complaints and couldn’t help but think ‘hell ya we do.’ As Ann... read more
Dr. Pepper Ten – Only for Men?
Dr. Pepper is trying out a new marketing technique with the launch of their new product, Dr. Pepper Ten. The just-launched soda, targeted toward men, is only 10 “manly” calories... read more
A Few (Not Yet Learned) Lessons From Qwikster’s Quick Demise
Can you picture that little boy who reluctantly acknowledges he did something wrong? Head down, eyes on the floor, shuffling his feet behind him, wringing his hands, speaking in a... read more
Google Commercials: What Does It Mean?
Recently, you may have noticed that Google is running ads on television. Here’s a sample for those of you who have not happened to catch one yourself: The first one... read more
Hyundai’s Buyer Safety Net
Real protection… …or another marketing gimmick? Hyundai recently announced a trade-in guarantee. Buyers of a new Hyundai will know immediately what trade-in value they’ll receive on their next purchase. Sounds... read more
If You Thought the Snuggie and Pajama Jeans Were Awesomely Ridiculous Than Forever Lazy Is For You
If you purchased both the Snuggie and a pair of Pajama Jeans and wished that one day someone would find a way to combine the two into one product then... read more
How to Plan the Best Holiday Sale in History
The trick is to start early. While everyone gears up for special offers this holiday season, you should be thinking about next holiday season. Just think about your competition, emailing... read more
Using Commercials to Attract Attention
This post was inspired by the most recent JCPenney commercial starring ESPN’s Kenny Mayne and the most famous scene from Fast Times at Ridgemont High. It’s not tough to understand... read more
The Power of One
The other day one of our newer employees asked me what we meant by “the customer rules,” a phrase often used in our marketing efforts at Bridgz. I thought for... read more
The Digital Consumer
I have strong ties to New Mexico and love the chapter in human history that it represents. New Mexico has much evidence of the natural history of man in its... read more
