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All Consumer Marketing Articles - Page 9
4 Things to do When Jewelry Sales Are Slow

4 Things to do When Jewelry Sales Are Slow

Consumer Marketing

Once the Christmas season is over, it’s common for jewelry business to experience a sales nosedive. This is partly because, after spending a big chunk of their money during holiday... read more

Setting Your CPG Marketing Data Free

Setting Your CPG Marketing Data Free

Consumer Marketing

In the programmatic era, the more data you’ve got for your digital campaign, the better. So, when we see one of our clients with access to mountains of data that... read more

Browsing the Store

A Simple Way to Keep Customers in the Store for a Longer Time and Get Them to Buy More

Consumer Marketing

If you are a retailer you know that research indicates that 75% of purchasing decisions are made when the customer is in-store yet nearly 80% of customers often leave the... read more

The Consumer: Your Best Friend and Your Worst Enemy

The Consumer: Your Best Friend and Your Worst Enemy

Consumer Marketing

2013 was the year of customer centricity. When every product becomes a commodity, the only thing left to invest in is the customer relationship. It is great to see and... read more

Customers Have not Changed

Customers Have not Changed

Consumer Marketing

Your customers may not have changed… But the way they make their buying decisions has. 85% say Social Networks help them decide what to purchase (IBM Study) Companies that blog... read more

How to Avoid Over-Communicating With Your Audience

How to Avoid Over-Communicating With Your Audience

Consumer Marketing

An exciting part of running a business is communicating with your target audience – creating and sharing marketing collateral, engaging on social media, and sending emails to subscribers. However, it... read more

4 Ways to Spot a Mom-fluencer and How to Win Her Over

4 Ways to Spot a Mom-fluencer and How to Win Her Over

Consumer Marketing

Today’s 21st century mom or “mom-fluencer” is like the 90’s soccer mom on steroids. Technology has allowed her to do more, learn more, and communicate more with her family and... read more

Why Retailers Should Make the Most Out of Mobile-Commerce

Why Retailers Should Make the Most Out of Mobile-Commerce

Consumer Marketing

The concept of catering to consumers online is not a new one. Today we buy everything from groceries to holidays without ever venturing out of the comfort of our own... read more

Is Gender-Profiling Good for Business?

Is Gender-Profiling Good for Business?

Consumer Marketing

If you’ve ever stood in a checkout line, you probably already know that the low-priced items for sale near the cashier are placed specifically to target you, the impatient or... read more

3 Ways Retailers Can Visually Prepare for Post-Holiday Shopping, Both Online and Offline

3 Ways Retailers Can Visually Prepare for Post-Holiday Shopping, Both Online and Offline

Consumer Marketing

The holiday shopping season is coming to a close. By now you’ve already put your strategy into action and are reaching holiday shoppers everywhere. But what happens after? What are... read more

Shopping Trends by the Seasons

Shopping Trends by the Seasons

Consumer Marketing

Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers need to take timing into consideration in order to motivate... read more

How Marketers are Failing to See Everything About Their Customers

How Marketers are Failing to See Everything About Their Customers

Consumer Marketing

As we get to the end of 2013, it is common for many of us to review what we have and haven’t accomplished during the year. If becoming even more... read more

Four Things to Consider Before Posting Anything Anywhere

Four Things to Consider Before Posting Anything Anywhere

Consumer Marketing

I was recently asked to design an ad for a local insurance agent.  The ad is going to go into a small booklet that will be passed out at an... read more

customer retention marketing e-commerce holiday

7 Ways to Take Your E-commerce Holiday Marketing Up a Notch

Consumer Marketing

E-commerce holiday season sales are projected to tally around $62 billion this year, as more people avoid the mall mania and go online to shop. There’s an enormous opportunity for... read more

The Recommendation Age (part 1/5): Law of Consumer Confidence

The Recommendation Age (part 1/5): Law of Consumer Confidence

Consumer Marketing

The year is 1998. You want to grab dinner and a movie with a coworker while on a business trip. You ask your local contact for a restaurant recommendation. He... read more