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All Consumer Marketing Articles - Page 9
Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site

Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site

Consumer Marketing

Meet Dana Auriemma. She’s a business blogger for MINDBODY, a management software provider in the health, wellness, and beauty industry. According to her online profile, Auriemma started dancing at the... read more

Consumer Trend: The Rise of Digital Gifts

Consumer Trend: The Rise of Digital Gifts

Consumer Marketing

As we head towards the holiday season, people are starting to think about gifts for friends and family. With the explosive growth of mobile devices and the omni-present nature of... read more

How CMOs Are Benching the CIOs In This Fall’s Hottest Game: Real-Time Retailing

How CMOs Are Benching the CIOs In This Fall’s Hottest Game: Real-Time Retailing

Consumer Marketing

It’s fall and there are two things on the mind of every American: Football and the sales season that kicks off with Columbus Day and lasts us through the holidays.... read more

How The NFL And NBA Send Conflicting Marketing Messages To Kids

How The NFL And NBA Send Conflicting Marketing Messages To Kids

Consumer Marketing

When choosing to team up with an individual or brand to represent your brand, it’s important to make sure the values of all of the participants line up. For years,... read more

Are Black Friday Ad Leaks Always Correct?

Are Black Friday Ad Leaks Always Correct?

Consumer Marketing

Black Friday can be a crazy time, with shoppers anxious to snag the best deals. The promise of huge discounts on the holiday season’s hot goods drives people to wait... read more


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3 Essential C’s for Reaching the SoLoMo Mom: Context, Content, Constant

3 Essential C’s for Reaching the SoLoMo Mom: Context, Content, Constant

Consumer Marketing

SoLoMo (social, local, mobile) is changing the way people, especially American “shopper moms,” are interacting with brands and products. To set the scene, consider that 93% of modern day moms... read more

3 Secrets on Consumer Psychology

3 Secrets on Consumer Psychology

Consumer Marketing

Every day, marketers are working on figuring out the consumer psychology of purchasing. What makes people buy stuff, while avoiding others? Is consumer behaviour really so complicated? The answer is... read more

The Skinny on Making a Big, Fat Profit: Mobile Advertising

The Skinny on Making a Big, Fat Profit: Mobile Advertising

Consumer Marketing

You’ve just sat down to watch TV, and instinctively you search your pockets for your cell phone or your surroundings for your tablet. Sound like a familiar scenario? While TV... read more

Is E-Commerce Changing the Way You Shop?

Is E-Commerce Changing the Way You Shop?

Consumer Marketing

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As the leaves begin to turn the fiery colors of fall, the holiday season is fast approaching. Where are you planning on doing your shopping? Will you head to the... read more

The Challenge to Hyper-Personalisation – Do Consumers Want You to Be That Personal?

The Challenge to Hyper-Personalisation – Do Consumers Want You to Be That Personal?

Consumer Marketing

As consumers, we have long left trails of data behind us. Our credit card firm has known what we spend money on where; and our mobile phone firm has known... read more

Black Friday Sales and Store Credit Cards: Why the Quick Perk Isn’t Worth It

Black Friday Sales and Store Credit Cards: Why the Quick Perk Isn’t Worth It

Consumer Marketing

When it comes to Black Friday and Black Friday sales, many shoppers have a tendency to go a bit overboard with the savings to be had. Many high-end items like... read more

Think About Marketing Differently: The Huggies Example

Think About Marketing Differently: The Huggies Example

Consumer Marketing

Remember the four P’s of marketing? Product Placement Promotion Price Sometimes as marketers it can be easy to think about marketing too narrowly. How can I make a better commercial?... read more

How Small and Medium Retail Chains Can (and Should!) Break into Mobile Commerce

How Small and Medium Retail Chains Can (and Should!) Break into Mobile Commerce

Consumer Marketing

While many of the current retail commerce conversations have been focused on the mobile shopping strategies that tier 1 retailers are implementing, little has been said about how the mobile... read more

Is Black Friday Going Extinct?

Is Black Friday Going Extinct?

Consumer Marketing

“Black Friday” is an evocative phrase — it conjures images of shoppers wildly scouring the malls and the big-box stores for amazing bargains, people camping out before stores open in... read more

Consumer Engagement: Why Your Brand Should Have a Mobile Application

Consumer Engagement: Why Your Brand Should Have a Mobile Application

Consumer Marketing

1. Mobile is the new, engaging space in which to advance your brand’s presence “‘Mobile is the new face of engagement,’ Mr. Schadler [Principal Analyst at Forrester] said. ‘Businesses should... read more