Holiday Toys for Children's Hospital A.I. DuPont: The Spirit of Giving – Learn More ›

Consumer Marketing

Social Sharing Buttons:  
All Consumer Marketing Articles - Page 8
The Native... Returns

The Native… Returns

Consumer Marketing

Epic Split. Volvo trucks (2013). Agency:  Forsman & Bodenfors I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And... read more

Reading Your Consumer's Mind

Reading Your Consumer’s Mind

Consumer Marketing

As a business person, your goal is to maximize revenue. You want to decrease your spending, but you’re also focused on bringing in a lot of money for your company.... read more

Valentine's Day 2014 Consumer Analysis

Valentine’s Day 2014 Consumer Analysis

Consumer Marketing

This year, consumers weren’t quite ready to splurge on Valentine’s Day. According to the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, 53.8% of... read more

Life Is Good Redefines Retail Through Joy [VIDEO]

Life Is Good Redefines Retail Through Joy [VIDEO]

Consumer Marketing

As Bert Jacobs, CEO of Life is Good, explains it- he and his brother never set out to change the world back in 1989 when they founded the company. They... read more

Guessing Games: Predicting Customer Behavior

Guessing Games: Predicting Customer Behavior

Consumer Marketing

Predicting consumer behavior is inherently difficult, primarily because, well, there are humans involved! At the same time, being able to accurately predict what your customers are going to need or... read more

Why CMOs Need To Remember They Are Consumers, Too

Why CMOs Need To Remember They Are Consumers, Too

Consumer Marketing

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice, too. The time has come. The time to remind the leaders... read more

Brand Shift: The Rise of the Educated Consumer

Brand Shift: The Rise of the Educated Consumer

Consumer Marketing

Ever think about the real difference between Kellogg’s and Millville? No, I’m not talking about the two cities in Wabasha County, MN.  I’m referring to the tale of two brands... read more

Accept the Limitations of Your Brand: Sometimes It's Just Juice

Accept the Limitations of Your Brand: Sometimes It’s Just Juice

Consumer Marketing

Now and then I take consumer surveys to earn a little bit of spare cash. Usually they don’t take more than a few minutes and there’s always the chance of... read more

Tales of Cake and Coke: Marketing Localization Makes Headline News

Tales of Cake and Coke: Marketing Localization Makes Headline News

Consumer Marketing

As you may know, I can’t get enough stories of marketing localization. After all, I work at Sajan and we live and breathe this stuff every day, helping the world’s... read more

A Look Back: Separating the Statistics from the Static in the Holiday Season

A Look Back: Separating the Statistics from the Static in the Holiday Season

Consumer Marketing

The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in... read more

Global E-Commerce: 7 Key Tips to Achieve Prosperity

Global E-Commerce: 7 Key Tips to Achieve Prosperity

Consumer Marketing

2

The international e-commerce marketplace is growing by 20 percent every year as around a billion people across the globe log on to buy everything from everyday purchases like clothes and... read more

Key Traits of a Powerful Consumer: Moms

Key Traits of a Powerful Consumer: Moms

Consumer Marketing

In the celebrations industry, one of the largest and most influential audiences is moms. Often, they’re the ones who plan the parties and organize the social gatherings. In the days... read more

Consumer Trend: The Rise of the Specialist

Consumer Trend: The Rise of the Specialist

Consumer Marketing

Last November, Google released their new Google Helpouts platform to connect users to paid advice and assistance from experts in specific fields. For many, the concept seemed groundbreaking; however, Helpouts... read more

Showrooming is the Real Threat of Retailers in 2014

Showrooming is the Real Threat of Retailers in 2014

Consumer Marketing

Showrooming has become the latest threat for bricks and mortar retailers, as consumers are increasingly trying their products in the shops, check prices on their smartphones just to discover the... read more

With Google Helpouts, Retailers Can Now Offer One-on-One Support

With Google Helpouts, Retailers Can Now Offer One-on-One Support

Consumer Marketing

Google Helpouts, launched in late 2013, provides a platform for “real-time commerce” by connecting experts with consumers over live video chat, and retailers have been quick to jump on the... read more