Free Webcast: Blogging in the Age of Modern Marketers – Learn More ›

Consumer Marketing

Social Sharing Buttons:  
All Consumer Marketing Articles - Page 8
Customers Have not Changed

Customers Have not Changed

Consumer Marketing

Your customers may not have changed… But the way they make their buying decisions has. 85% say Social Networks help them decide what to purchase (IBM Study) Companies that blog... read more

How to Avoid Over-Communicating With Your Audience

How to Avoid Over-Communicating With Your Audience

Consumer Marketing

An exciting part of running a business is communicating with your target audience – creating and sharing marketing collateral, engaging on social media, and sending emails to subscribers. However, it... read more

4 Ways to Spot a Mom-fluencer and How to Win Her Over

4 Ways to Spot a Mom-fluencer and How to Win Her Over

Consumer Marketing

Today’s 21st century mom or “mom-fluencer” is like the 90’s soccer mom on steroids. Technology has allowed her to do more, learn more, and communicate more with her family and... read more

Why Retailers Should Make the Most Out of Mobile-Commerce

Why Retailers Should Make the Most Out of Mobile-Commerce

Consumer Marketing

The concept of catering to consumers online is not a new one. Today we buy everything from groceries to holidays without ever venturing out of the comfort of our own... read more

Is Gender-Profiling Good for Business?

Is Gender-Profiling Good for Business?

Consumer Marketing

If you’ve ever stood in a checkout line, you probably already know that the low-priced items for sale near the cashier are placed specifically to target you, the impatient or... read more

3 Ways Retailers Can Visually Prepare for Post-Holiday Shopping, Both Online and Offline

3 Ways Retailers Can Visually Prepare for Post-Holiday Shopping, Both Online and Offline

Consumer Marketing

The holiday shopping season is coming to a close. By now you’ve already put your strategy into action and are reaching holiday shoppers everywhere. But what happens after? What are... read more

Shopping Trends by the Seasons

Shopping Trends by the Seasons

Consumer Marketing

Every retailer wants to reach consumers with a message that drives traffic to their store. However, even the best marketers need to take timing into consideration in order to motivate... read more

How Marketers are Failing to See Everything About Their Customers

How Marketers are Failing to See Everything About Their Customers

Consumer Marketing

As we get to the end of 2013, it is common for many of us to review what we have and haven’t accomplished during the year. If becoming even more... read more

Four Things to Consider Before Posting Anything Anywhere

Four Things to Consider Before Posting Anything Anywhere

Consumer Marketing

I was recently asked to design an ad for a local insurance agent.  The ad is going to go into a small booklet that will be passed out at an... read more

customer retention marketing e-commerce holiday

7 Ways to Take Your E-commerce Holiday Marketing Up a Notch

Consumer Marketing

E-commerce holiday season sales are projected to tally around $62 billion this year, as more people avoid the mall mania and go online to shop. There’s an enormous opportunity for... read more

The Recommendation Age (part 1/5): Law of Consumer Confidence

The Recommendation Age (part 1/5): Law of Consumer Confidence

Consumer Marketing

The year is 1998. You want to grab dinner and a movie with a coworker while on a business trip. You ask your local contact for a restaurant recommendation. He... read more

How Lowe's, Zappos And IKEA Use Technology To Provide Added Value To Consumers

How Lowe’s, Zappos And IKEA Use Technology To Provide Added Value To Consumers

Consumer Marketing

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key... read more

Adapt to Address Shifts in Consumer Purchase Behaviour, or Die

Adapt to Address Shifts in Consumer Purchase Behaviour, or Die

Consumer Marketing

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared... read more

Three Marketing Tips to Engage Holiday Shoppers

Three Marketing Tips to Engage Holiday Shoppers

Consumer Marketing

I haven’t “told” anyone what I’ve wanted for Christmas in a very long time. That’s because my family and I create Pinterest holiday gift boards, which we then share with... read more

On Advertising, Interrupted

On Advertising, Interrupted

Consumer Marketing

Last week, I spent more time than absolutely necessary discussing whether a lion could beat up a tiger. It’s hard to put a billable ROI against that kind of agency... read more