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All Consumer Marketing Articles - Page 8
Getting to Know the Millennial Mom

Getting to Know the Millennial Mom

Consumer Marketing

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse... read more

Brands Already Winning Online Audiences for Black Friday

Brands Already Winning Online Audiences for Black Friday

Consumer Marketing

If retail profitability has a name, it must be Black Friday, the annual nationwide shopping event penciled into the calendars of strategic marketers everywhere. The retail equivalent of the Super... read more

Avoid The Big Three Marketing Giveaway Mistakes

Avoid The Big Three Marketing Giveaway Mistakes

Consumer Marketing

It seems counter-intuitive: making money by giving away your product or service.  Indeed,  without proper planning, that’s a strategy that can lead to lost customers and revenue.  Keep these three... read more

‘Toy Feliz: Mattel’s New Bilingual Marketing Campaign For The Holidays

‘Toy Feliz: Mattel’s New Bilingual Marketing Campaign For The Holidays

Consumer Marketing

As the holiday season kicks off, Mattel is doing its best to reach a Hispanic audience with its new ‘Toy Feliz campaign. The slogan is intended to appeal to Latina... read more

Retail Marketing: Be Seen and Heard

Retail Marketing: Be Seen and Heard

Consumer Marketing

In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past... read more


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8 Tips to Shop Safely Online

8 Tips to Shop Safely Online

Consumer Marketing

Online shopping might possibly be the greatest thing invented by man since sliced bread and canned beer. What’s better than being able to pre-order the Blu-ray of Iron Man III along with... read more

Contact Center Technology Must Meet Consumer Needs

Contact Center Technology Must Meet Consumer Needs

Consumer Marketing

How often have a business’s contact center agents been hung up on or yelled at because of a frustrated customer that was on hold forever or had been transferred to... read more

marketing localization lewis model

Marketing Localization: Diversifying Your Approach for Cultures Around the World

Consumer Marketing

It’s a simple notion: The better you get to know your audiences, the more effective your marketing localization efforts will be. However, as you expand into exciting new territories, this... read more

A Multi-Generational Holiday Season

A Multi-Generational Holiday Season

Consumer Marketing

With Christmas only weeks away every retailer across the nation is gearing up for a way to reach out to their customers to get them to spend their precious gift... read more

Virgin Does It Again With In-flight Video

Virgin Does It Again With In-flight Video

Consumer Marketing

Virgin America’s latest in-flight safety video is a bit of marketing brilliance. Tapping into the Glee generation with its up-tempo song and fast choreography, the video is more like a... read more

Holiday Season Countdown: Launch 2014 Sales

Holiday Season Countdown: Launch 2014 Sales

Consumer Marketing

Retailers have two objectives this holiday season – getting sales and improving relationships. The objectives haven’t changed from past years but the environment is very different. Governmental issues and calendar... read more

Why Retailers Should Avoid the Christmas Creep

Why Retailers Should Avoid the Christmas Creep

Consumer Marketing

Insights The majority of conversation (93%) about the ad campaign responded negatively to Kmart’s Holiday Layaway ad. Around 66% state that September is generally too early to start running Christmas... read more

Bed Bath and Beyond Gets it Right With Military Discount

Bed Bath and Beyond Gets it Right With Military Discount

Consumer Marketing

What’s better, predictability or surprises? Predictability is nice, right? We become loyal to a coffee shop because our soy, half-caf, two-pump mocha will taste, smell, and cost the same every... read more

Why Retail Campaign Management is More Important Now Than Ever

Why Retail Campaign Management is More Important Now Than Ever

Consumer Marketing

As the retail industry increasingly goes digital (thanks to the proliferation of mobile devices and the explosion of social media channels), customers have come to expect personalized shopping experiences, with... read more

How to Evaluate Your Favorite Stores’ Black Friday Ads

How to Evaluate Your Favorite Stores’ Black Friday Ads

Consumer Marketing

Black Friday ads seem to creep further forward each year, with “leaked” ads coming out in the weeks or even months before Thanksgiving. Most shoppers are keen to get the... read more