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All Consumer Marketing Articles - Page 8
Lessons Learned from the 2012 Holiday Retail Season

Lessons Learned from the 2012 Holiday Retail Season

Consumer Marketing

When I think back on last year’s holiday festivities, my memories aren’t only aglow with the lights of the Christmas tree, Silk soy nog, and poems inspired by Cyber Monday.... read more

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

Consumer Marketing

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Dave Brock wrote an excellent post recently (“I’ve Never Ever Sold a Computer or Piece of Software”) on what technology buyers really buy. His point (crudely distilled) is that while... read more

boy in adult shoes

What Do Your Customers Think of Your Marketing?

Consumer Marketing

Take a step outside your business Every now and then, you need to take a step out of your own shoes (your shoes being those of the marketing manager, director,... read more

Retail Marketing: Maximizing Your Customer List

Retail Marketing: Maximizing Your Customer List

Consumer Marketing

In my previous article 5 tips to list building for retail, I showed you various tips to building a retail marketing mailing list which is very different from online list building.... read more

McDonald’s Gets McHealthy

McDonald’s Gets McHealthy

Consumer Marketing

Take a minute right now to think about what you ordered the last time you went to McDonald’s. Also think about how concerned you were (on a scale of one... read more


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Are Online Surveys a Good Source of Nice Supplemental Income?

Are Online Surveys a Good Source of Nice Supplemental Income?

Consumer Marketing

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Doing paid online surveys can be a way to make some quick and easy extra cash, but there are some downsides to it, too. Have you seen offers online that... read more

Folgers: Best Part of Waking Up for Over 150 Years

Folgers: Best Part of Waking Up for Over 150 Years

Consumer Marketing

Most of us have a favorite Folgers commercial and have become accustomed to the company’s famous wake-up jingle. Folgers has become ingrained in our minds as the leading coffee brand... read more

Ikea is Doing Augmented Reality Right

Ikea is Doing Augmented Reality Right

Consumer Marketing

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When it comes to delivering a digital customer experience there are thousands of things that a brand can invest in. Over the last few years many companies have jumped into... read more

Become an e-Commerce Pro Before Christmas

Become an e-Commerce Pro Before Christmas

Consumer Marketing

For most of us Christmas still feels like it is a long way off. For online retailers the festive season is approaching like an out of control freight train. Its... read more

5 Research-Driven Ways to Reduce Shopping Cart Abandonment

5 Research-Driven Ways to Reduce Shopping Cart Abandonment

Consumer Marketing

Every ecommerce manager faces the challenge of converting those shoppers who fill their basket with goods, only to leave them behind and not complete the checkout process. Current abandonment rates... read more

Is “Thanksgivukkah” Going To Make Black Friday All Meshuggener For Retailers?

Is “Thanksgivukkah” Going To Make Black Friday All Meshuggener For Retailers?

Consumer Marketing

Nothing gets me excited about the holidays as much as my family’s annual, hugely indulgent Thanksgiving meal, followed by our Black Friday, pre-dawn pilgrimage to the mall. It’s the perfect... read more

customer retention marketing e-commerce holiday

5 Foolproof Ways to Win at Satisfaction

Consumer Marketing

Marketing is becoming more of a dark horse bet. High ease and accessibility to information have elevated consumers’ purchasing power, and consumers are no longer afraid of voicing dissatisfaction and... read more

How To Combat The Showrooming Threat During The Upcoming Holiday Shopping Season

How To Combat The Showrooming Threat During The Upcoming Holiday Shopping Season

Consumer Marketing

Back-to-school promotions are winding down, and Halloween candy is lining grocery and convenience store shelves. You know what that means: The holiday season is just around the corner. This year,... read more

Branding

Humanizing Your Brand; The Latest Buzzword in Marketing?

Consumer Marketing

At a time when brands are fast becoming increasingly throwaway; perceived as both and online, a new breed of marketing is emerging that is seeing companies return to a more... read more

Selling to A First-time Consumer

Selling to A First-time Consumer

Consumer Marketing

With the enormous amount of tech innovations happening at a rapid rate in the retail cycle, consumers would most likely experience learning about something new somewhere they could possibly buy... read more