Consumer Marketing
How Retailers Plan to Counter Holiday Season Showrooming
We’ve all done it – seen a fabulous new bag in a window or the latest gadget in stores and immediately turned to our mobile phones to see if we... read more
‘Tis the Season! Insights Into Consumer Holiday Shopping Trends Revealed
As wizards of data and statistics, we regularly use our powers to examine consumer behavior and to keep track of big events, such as our analysis of this year’s Olympics... read more
7 Awesome Holiday Business Promotions That Work
This time of year is rife with holiday business promotions, sales, and deals of all kinds. Whether your business is brick and mortar or virtual, you can take advantage of... read more
Results of ‘Black Friday’ –
Uh, Make That ‘Black Thursday,’ OK, ‘Black-Wednesday- Through-Saturday’ Shopping. And the Correct Meaning of ‘Cyber Monday.’ Which Is Pretty Much Every Day Now. Black Friday, the day following Thanksgiving, has... read more
In the Spirit of Thanksgiving: Five Utterly Bad Ads I’m Thankful I’ll Never Have to See Again
Thanksgiving has come and gone, and while most people’s thoughts of the holiday revolve around family, flavorsome feasts, and happy, food-induced slumbers, Turkey Day prompted me to start thinking about... read more
Effective Marketing Delivers Benefits
2You are always marketing. Effective marketing principles apply equally to speaking and writing. Have you heard the boring 30 second elevator pitch of who you are, who you work for... read more
Black Friday Deals Start on Thursday This Year – Are Special Deals No Longer Special?
Black Friday deals are almost here – the day when people camp out at 2am and push each other out of their way to obtain the best deals and bargains... read more
Top 5 Best Practices For Brand Advocate Marketing
Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don’t just buy your products- they sell your products for you. Brand advocates tweet, blog,... read more
The Power of SMS Marketing for Sports Leagues
1SMS hasn’t always been regarded as a marketing tool but society has started to notice the benefits of mobile technology. Many businesses have already incorporated SMS marketing but during the... read more
Think Global to Sell More This Holiday Season
Every November, the stakes are high for retailers who count on closing out the year with strong holiday sales numbers. This year, retailers got some encouraging news: multiple reports predict... read more
2 Unbendable Rules About Creating A Promotional Offer
Back in 2005, White Castle developed a promotion for one of its new products, the Roma Tomato Burger. Each store was outfitted with big banners, press releases were sent out,... read more
Kids’ Stuff: Hasbro Engages Its Youngest Customers For Good
What were you doing when you were 9 years old? If you were anything like me, cartoons, bike riding and pickup games of baseball were the order of the day.... read more
Overcoming The Challenges of Multiscreen Ads – Social TV Advertising
Overcoming The challenges of Multiscreen Ads – Social TV Advertising Part 4 In the last piece I went over a variety of ways in which to utilize social TV in... read more
Create a Competitive Advantage
What is the importance of creating a competitive advantage? Your competitive advantage answers the question of “why you instead of your competition?’ Each business has the desire, goal and need... read more
Black Friday Marketing: It’s Not All About the Benjamins
You’re not cheap, you’re frugal! And yes, there is a difference. As an entrepreneur of a local business, you often have to be economic with your funding and that may... read more
