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All Consumer Marketing Articles - Page 7
The Consumer Buying Funnel

The Six Stages of the Consumer Buying Process and How to Market to Them

Consumer Marketing

Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and... read more

The Consumer is Becoming Our Greatest Competitor

The Consumer is Becoming Our Greatest Competitor

Consumer Marketing

My parents owned a photography store in the small East Flemish town of Maldegem. Photo Video Van Belleghem had a solid reputation. My father took over the business from his... read more

How Fortune 1000 Marketing VPs Get Canned in 2014: Online Ad Re-targeting Fails With Baby Boomers

How Fortune 1000 Marketing VPs Get Canned in 2014: Online Ad Re-targeting Fails With Baby Boomers

Consumer Marketing

What if X and Y generation individuals who seemingly have decades of US consumer behavior and neuroscience all figured out in how they promote online marketing are misinformed? “Direct marketing/advertising... read more

Great Brand Theory, Invisible Design & Noddy Holder

Great Brand Theory, Invisible Design & Noddy Holder

Consumer Marketing

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Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you’ll recognize the line: Shakespeare, Twelfth Night, passing comment on how our natures and our circumstances... read more

Toss Traditional Marketing?

Toss Traditional Marketing?

Consumer Marketing

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I would love to go all digital and toss traditional marketing out the window. But my target still engages with traditional media. Social Media is Great, But Don’t Forget Old School makes... read more

Advertising à la Minority Report

Advertising à la Minority Report

Consumer Marketing

A recent marketing program set up by London based firm Renew was shut down, due to the controversy of the technology used. By installing new recycling bins around the city... read more

Why People Don’t Buy: No Money

Why People Don’t Buy: No Money

Consumer Marketing

If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection... read more

Live Colorfully – Kate Spade

Live Colorfully – Kate Spade

Consumer Marketing

So, I think it’s a pretty well-known fact – kids love to play dress up! Personally, I was never into the super heroes and while I loved princesses I never... read more

How to Optimize Your Website to Drive Revenue from Existing Customers, PART 2

How to Optimize Your Website to Drive Revenue from Existing Customers, PART 2

Consumer Marketing

In this three part series, we will cover how to identify when customers are visiting your website, tips on how to optimize their content experience to drive revenue from existing... read more

Maslow pyramid and retail

The Retail Hierarchy of Needs

Consumer Marketing

Anyone who has taken a basic college-level psychology class has been exposed to Abraham Maslow and his theory of psychological health, which he called the “Hierarchy of Needs.” Maslow’s perspective... read more

3 Digital Learnings From the World of the Direct-to-Consumer Investment Market

3 Digital Learnings From the World of the Direct-to-Consumer Investment Market

Consumer Marketing

Digital empowers consumers. Take any industry, any set of products, any consumer group, and it is hard to miss the impact digital technologies are making in giving ‘power to the... read more

The Marketing Department's Influence on Society

The Marketing Department’s Influence on Society

Consumer Marketing

Marketers are quickly becoming societal change agents, fostering recognition of gay rights and racial tolerance. Brands such as Cheerios cereal and Chobani greek yogurt, for example, celebrate social change, tolerance... read more

The Native... Returns

The Native… Returns

Consumer Marketing

Epic Split. Volvo trucks (2013). Agency:  Forsman & Bodenfors I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And... read more

Reading Your Consumer's Mind

Reading Your Consumer’s Mind

Consumer Marketing

As a business person, your goal is to maximize revenue. You want to decrease your spending, but you’re also focused on bringing in a lot of money for your company.... read more

Valentine's Day 2014 Consumer Analysis

Valentine’s Day 2014 Consumer Analysis

Consumer Marketing

This year, consumers weren’t quite ready to splurge on Valentine’s Day. According to the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, 53.8% of... read more