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All Consumer Marketing Articles - Page 7
3 Secrets on Consumer Psychology

3 Secrets on Consumer Psychology

Consumer Marketing

Every day, marketers are working on figuring out the consumer psychology of purchasing. What makes people buy stuff, while avoiding others? Is consumer behaviour really so complicated? The answer is... read more

The Skinny on Making a Big, Fat Profit: Mobile Advertising

The Skinny on Making a Big, Fat Profit: Mobile Advertising

Consumer Marketing

You’ve just sat down to watch TV, and instinctively you search your pockets for your cell phone or your surroundings for your tablet. Sound like a familiar scenario? While TV... read more

Is E-Commerce Changing the Way You Shop?

Is E-Commerce Changing the Way You Shop?

Consumer Marketing

4

As the leaves begin to turn the fiery colors of fall, the holiday season is fast approaching. Where are you planning on doing your shopping? Will you head to the... read more

The Challenge to Hyper-Personalisation – Do Consumers Want You to Be That Personal?

The Challenge to Hyper-Personalisation – Do Consumers Want You to Be That Personal?

Consumer Marketing

As consumers, we have long left trails of data behind us. Our credit card firm has known what we spend money on where; and our mobile phone firm has known... read more

Black Friday Sales and Store Credit Cards: Why the Quick Perk Isn’t Worth It

Black Friday Sales and Store Credit Cards: Why the Quick Perk Isn’t Worth It

Consumer Marketing

When it comes to Black Friday and Black Friday sales, many shoppers have a tendency to go a bit overboard with the savings to be had. Many high-end items like... read more


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Think About Marketing Differently: The Huggies Example

Think About Marketing Differently: The Huggies Example

Consumer Marketing

Remember the four P’s of marketing? Product Placement Promotion Price Sometimes as marketers it can be easy to think about marketing too narrowly. How can I make a better commercial?... read more

How Small and Medium Retail Chains Can (and Should!) Break into Mobile Commerce

How Small and Medium Retail Chains Can (and Should!) Break into Mobile Commerce

Consumer Marketing

While many of the current retail commerce conversations have been focused on the mobile shopping strategies that tier 1 retailers are implementing, little has been said about how the mobile... read more

Is Black Friday Going Extinct?

Is Black Friday Going Extinct?

Consumer Marketing

“Black Friday” is an evocative phrase — it conjures images of shoppers wildly scouring the malls and the big-box stores for amazing bargains, people camping out before stores open in... read more

Consumer Engagement: Why Your Brand Should Have a Mobile Application

Consumer Engagement: Why Your Brand Should Have a Mobile Application

Consumer Marketing

1. Mobile is the new, engaging space in which to advance your brand’s presence “‘Mobile is the new face of engagement,’ Mr. Schadler [Principal Analyst at Forrester] said. ‘Businesses should... read more

Lessons learned from Procter and Gamble

4 BIG Marketing Lessons from Procter & Gamble

Consumer Marketing

In the early 1980s I worked at the Young & Rubicam Advertising Agency in Latin America and one of my clients was a P&G brand. I was very new in... read more

Billboards And Mountains – Not A Good Match

Billboards And Mountains – Not A Good Match

Consumer Marketing

1

There are few vistas to compare with the view from a winding mountain road or trail. The spectacular heights, the trees marching upward in leafy triumph, the bouncing waterfalls, the... read more

How Consumers Turned Sour On Misleading Marketing Tactics

How Consumers Turned Sour On Misleading Marketing Tactics

Consumer Marketing

Years ago in the way-back-when, sales teams crafted brand messages that could ensnare the mind and tantalize the senses. People trusted the ads because they believed that the messengers knew... read more

Challenges Facing Retailers And 3 Ways Social Customer Care Can Help

Challenges Facing Retailers And 3 Ways Social Customer Care Can Help

Consumer Marketing

2

Whether your customers are in-store or online, they expect quick resolution of their questions and issues on social. According to a report of top US retailers our team conducted this... read more

Lessons Learned from the 2012 Holiday Retail Season

Lessons Learned from the 2012 Holiday Retail Season

Consumer Marketing

When I think back on last year’s holiday festivities, my memories aren’t only aglow with the lights of the Christmas tree, Silk soy nog, and poems inspired by Cyber Monday.... read more

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

Marketing to the Person, Not the Business: The Critical Importance of Personal Value

Consumer Marketing

1

Dave Brock wrote an excellent post recently (“I’ve Never Ever Sold a Computer or Piece of Software”) on what technology buyers really buy. His point (crudely distilled) is that while... read more