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All Consumer Marketing Articles - Page 7
How Marketers are Failing to See Everything About Their Customers

How Marketers are Failing to See Everything About Their Customers

Consumer Marketing

As we get to the end of 2013, it is common for many of us to review what we have and haven’t accomplished during the year. If becoming even more... read more

Four Things to Consider Before Posting Anything Anywhere

Four Things to Consider Before Posting Anything Anywhere

Consumer Marketing

I was recently asked to design an ad for a local insurance agent.  The ad is going to go into a small booklet that will be passed out at an... read more

customer retention marketing e-commerce holiday

7 Ways to Take Your E-commerce Holiday Marketing Up a Notch

Consumer Marketing

E-commerce holiday season sales are projected to tally around $62 billion this year, as more people avoid the mall mania and go online to shop. There’s an enormous opportunity for... read more

The Recommendation Age (part 1/5): Law of Consumer Confidence

The Recommendation Age (part 1/5): Law of Consumer Confidence

Consumer Marketing

The year is 1998. You want to grab dinner and a movie with a coworker while on a business trip. You ask your local contact for a restaurant recommendation. He... read more

How Lowe's, Zappos And IKEA Use Technology To Provide Added Value To Consumers

How Lowe’s, Zappos And IKEA Use Technology To Provide Added Value To Consumers

Consumer Marketing

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key... read more


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Adapt to Address Shifts in Consumer Purchase Behaviour, or Die

Adapt to Address Shifts in Consumer Purchase Behaviour, or Die

Consumer Marketing

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared... read more

Three Marketing Tips to Engage Holiday Shoppers

Three Marketing Tips to Engage Holiday Shoppers

Consumer Marketing

I haven’t “told” anyone what I’ve wanted for Christmas in a very long time. That’s because my family and I create Pinterest holiday gift boards, which we then share with... read more

On Advertising, Interrupted

On Advertising, Interrupted

Consumer Marketing

Last week, I spent more time than absolutely necessary discussing whether a lion could beat up a tiger. It’s hard to put a billable ROI against that kind of agency... read more

Has Black Friday Lost Some Of Its Retail Magic?

Has Black Friday Lost Some Of Its Retail Magic?

Consumer Marketing

Ok raise your hand if you knew the term “Black Friday” was first coined in the City of Brotherly Love, my hometown, Philadelphia. It’s ok if you didn’t know that. I... read more

How the Top 8 Consumer Trends Will Impact Your Business

How the Top 8 Consumer Trends Will Impact Your Business

Consumer Marketing

Would you like to be able to look into a crystal ball to determine the consumer trends that will impact your business in the near future, so that you can... read more

marketing localization map of the world

Global Marketing Isn’t Dead: Why Localized Marketing Matters Now More Than Ever

Consumer Marketing

“‘Global marketing’ is an outdated term killed off by the Internet.” What? How can this be possible? When we read this article, “How the Internet killed ‘global marketing,’” we were... read more

Wine, Hendrix and Vintage Loyalty: Why Content, Context Are Key for Marketers

Wine, Hendrix and Vintage Loyalty: Why Content, Context Are Key for Marketers

Consumer Marketing

Here’s an exercise for marketers trying to better know their customers: try doing it over a nice glass of Syrah. Chances are the wine – like many customers – will... read more

Top Tips for Online Retailers to Make the Most of Black Friday and Cyber Monday

Top Tips for Online Retailers to Make the Most of Black Friday and Cyber Monday

Consumer Marketing

Have you heard of Black Friday? If not, then this week is your chance to take advantage of this annual event. Black Friday is the traditional start to the Christmas... read more

Visual Ways to Showcase Products for the Holidays

Visual Ways to Showcase Products for the Holidays

Consumer Marketing

The holiday season can get a bit loud as every brand grasps for consumer attention. Social media can be a great tool for getting your brand the extra exposure it... read more

Getting to Know the Millennial Mom

Getting to Know the Millennial Mom

Consumer Marketing

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse... read more