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All Consumer Marketing Articles - Page 6
Do consumers really love brands?

Looking for (Consumer) Love? You Might Just be Setting Yourself up for Disappointment

Consumer Marketing

“What’s love got to do with it?” That’s how I responded to a client’s comment to me about wanting to make her product users “fall in love with the brand”.... read more

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Consumer Marketing

1

The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know... read more

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

Consumer Marketing

Wake up and smell the coffee. Starbucks made over $1 Billion from mobile transactions last year. Yes, billion with a ‘B”. From payments made in-store. At the register. On a... read more

Polish Online Shoppers Most Satisfied In Europe

Polish Online Shoppers Most Satisfied In Europe

Consumer Marketing

After taking a look at 2 million reviews from over 12,000 shops online Trusted Shops, found some interesting results from Spain, France, Germany, Poland and the UK. With an average rating... read more

Digital Signage Displays in Every Shopping Aisle

Digital Signage Displays in Every Shopping Aisle

Consumer Marketing

When shop­ping in a store, I often find myself liken­ing the pur­suit of find­ing exactly what I want to buy as a walk through a maze. I have only signs,... read more

How Millennials Are Changing the Face of Consumer Marketing

How Millennials Are Changing the Face of Consumer Marketing

Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all... read more

Is The End of the Mall Really Coming???

Is The End of the Mall Really Coming???

Consumer Marketing

I keep hearing predictions that the modern mall will be gone 15 years from now. In fact, a couple of months ago, the CEO of a major mall chain gave... read more

No Small Change: Rethinking the Retail Customer Experience

No Small Change: Rethinking the Retail Customer Experience

Consumer Marketing

Today’s retail customer is always shopping around, but while price and quality consistently bring customers to the table, it’s increasingly the customer experience that completes the sale and makes all... read more

Fashion Retail is Changing – Are You Ready?

Fashion Retail is Changing – Are You Ready?

Consumer Marketing

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The developments happening in retail are coming thick and fast, with the fashion sector a prime example. A transformation is happening within the supply chain, moving from multi-channel, via cross-channel,... read more

The Fastest Way To Lose Moms’ Loyalty

The Fastest Way To Lose Moms’ Loyalty

Consumer Marketing

In a previous blog post, we discussed how brands can earn and keep moms trust. It takes a lot of effort and time to gain moms’ trust, but only seconds... read more

7 Reasons Why Shopping in a Store Will Never Go Away

7 Reasons Why Shopping in a Store Will Never Go Away

Consumer Marketing

13

For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? asks the online shopper. Don’t you... read more

Geotargeting

Geotargeting: Location, Location, Location

Consumer Marketing

“There are three things that matter in property: location, location, location.” This phrase, popularized by Lord Harold Samuel, a British real-estate tycoon and used time and time again across popular... read more

Are These the Top Key Trends in Understanding Consumer Behaviour?

Are These the Top Key Trends in Understanding Consumer Behaviour?

Consumer Marketing

Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? With conflicted emotional states: some good (I love being connected) and some bad (I just want to... read more

Leveraging Data for Consumer-Driven Strategies and Tactics

Leveraging Data for Consumer-Driven Strategies and Tactics

Consumer Marketing

In today’s increasingly fragmented media landscape, with the proliferation of new marketing channels and devices that are available for consumers to engage with, mass marketing (or the “shotgun” approach) is... read more

New Marketing Trends: Don't Advertise – Engage

New Marketing Trends: Don’t Advertise – Engage

Consumer Marketing

Business owners face many challenges when creating their company identity and obtaining new customers. Developing and perfecting a product or service is one of the biggest responsibilities an entrepreneur has... read more