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All Consumer Marketing Articles - Page 6
Contact Center Technology Must Meet Consumer Needs

Contact Center Technology Must Meet Consumer Needs

Consumer Marketing

How often have a business’s contact center agents been hung up on or yelled at because of a frustrated customer that was on hold forever or had been transferred to... read more

marketing localization lewis model

Marketing Localization: Diversifying Your Approach for Cultures Around the World

Consumer Marketing

It’s a simple notion: The better you get to know your audiences, the more effective your marketing localization efforts will be. However, as you expand into exciting new territories, this... read more

A Multi-Generational Holiday Season

A Multi-Generational Holiday Season

Consumer Marketing

With Christmas only weeks away every retailer across the nation is gearing up for a way to reach out to their customers to get them to spend their precious gift... read more

Virgin Does It Again With In-flight Video

Virgin Does It Again With In-flight Video

Consumer Marketing

Virgin America’s latest in-flight safety video is a bit of marketing brilliance. Tapping into the Glee generation with its up-tempo song and fast choreography, the video is more like a... read more

Holiday Season Countdown: Launch 2014 Sales

Holiday Season Countdown: Launch 2014 Sales

Consumer Marketing

Retailers have two objectives this holiday season – getting sales and improving relationships. The objectives haven’t changed from past years but the environment is very different. Governmental issues and calendar... read more


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Why Retailers Should Avoid the Christmas Creep

Why Retailers Should Avoid the Christmas Creep

Consumer Marketing

Insights The majority of conversation (93%) about the ad campaign responded negatively to Kmart’s Holiday Layaway ad. Around 66% state that September is generally too early to start running Christmas... read more

Bed Bath and Beyond Gets it Right With Military Discount

Bed Bath and Beyond Gets it Right With Military Discount

Consumer Marketing

What’s better, predictability or surprises? Predictability is nice, right? We become loyal to a coffee shop because our soy, half-caf, two-pump mocha will taste, smell, and cost the same every... read more

Why Retail Campaign Management is More Important Now Than Ever

Why Retail Campaign Management is More Important Now Than Ever

Consumer Marketing

As the retail industry increasingly goes digital (thanks to the proliferation of mobile devices and the explosion of social media channels), customers have come to expect personalized shopping experiences, with... read more

How to Evaluate Your Favorite Stores’ Black Friday Ads

How to Evaluate Your Favorite Stores’ Black Friday Ads

Consumer Marketing

Black Friday ads seem to creep further forward each year, with “leaked” ads coming out in the weeks or even months before Thanksgiving. Most shoppers are keen to get the... read more

Consumer Trends: Does The Rise of Cyber Monday Mean the Fall of Black Friday?

Consumer Trends: Does The Rise of Cyber Monday Mean the Fall of Black Friday?

Consumer Marketing

Increasingly the discussion of holiday e-commerce shopping turns to Cyber Monday, which has become one of the most significant marketing events of the year. It seems that millions of Americans,... read more

The Programmatic Self: Quantifying Your Health Could Have A Big Impact For Advertisers

The Programmatic Self: Quantifying Your Health Could Have A Big Impact For Advertisers

Consumer Marketing

Self-quantification has gone from Silicon Valley’s secret club to something even your dad has heard about. (“Your mom just got me a FitBit! It sounds like a sex toy, but it’s not!”... read more

Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site

Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site

Consumer Marketing

Meet Dana Auriemma. She’s a business blogger for MINDBODY, a management software provider in the health, wellness, and beauty industry. According to her online profile, Auriemma started dancing at the... read more

Consumer Trend: The Rise of Digital Gifts

Consumer Trend: The Rise of Digital Gifts

Consumer Marketing

As we head towards the holiday season, people are starting to think about gifts for friends and family. With the explosive growth of mobile devices and the omni-present nature of... read more

How CMOs Are Benching the CIOs In This Fall’s Hottest Game: Real-Time Retailing

How CMOs Are Benching the CIOs In This Fall’s Hottest Game: Real-Time Retailing

Consumer Marketing

It’s fall and there are two things on the mind of every American: Football and the sales season that kicks off with Columbus Day and lasts us through the holidays.... read more

How The NFL And NBA Send Conflicting Marketing Messages To Kids

How The NFL And NBA Send Conflicting Marketing Messages To Kids

Consumer Marketing

When choosing to team up with an individual or brand to represent your brand, it’s important to make sure the values of all of the participants line up. For years,... read more