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All Consumer Marketing Articles - Page 5
Adapt to Address Shifts in Consumer Purchase Behaviour, or Die

Adapt to Address Shifts in Consumer Purchase Behaviour, or Die

Consumer Marketing

It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared... read more

Three Marketing Tips to Engage Holiday Shoppers

Three Marketing Tips to Engage Holiday Shoppers

Consumer Marketing

I haven’t “told” anyone what I’ve wanted for Christmas in a very long time. That’s because my family and I create Pinterest holiday gift boards, which we then share with... read more

On Advertising, Interrupted

On Advertising, Interrupted

Consumer Marketing

Last week, I spent more time than absolutely necessary discussing whether a lion could beat up a tiger. It’s hard to put a billable ROI against that kind of agency... read more

Has Black Friday Lost Some Of Its Retail Magic?

Has Black Friday Lost Some Of Its Retail Magic?

Consumer Marketing

Ok raise your hand if you knew the term “Black Friday” was first coined in the City of Brotherly Love, my hometown, Philadelphia. It’s ok if you didn’t know that. I... read more

How the Top 8 Consumer Trends Will Impact Your Business

How the Top 8 Consumer Trends Will Impact Your Business

Consumer Marketing

Would you like to be able to look into a crystal ball to determine the consumer trends that will impact your business in the near future, so that you can... read more


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Global Marketing Isn’t Dead: Why Localized Marketing Matters Now More Than Ever

Consumer Marketing

“‘Global marketing’ is an outdated term killed off by the Internet.” What? How can this be possible? When we read this article, “How the Internet killed ‘global marketing,’” we were... read more

Wine, Hendrix and Vintage Loyalty: Why Content, Context Are Key for Marketers

Wine, Hendrix and Vintage Loyalty: Why Content, Context Are Key for Marketers

Consumer Marketing

Here’s an exercise for marketers trying to better know their customers: try doing it over a nice glass of Syrah. Chances are the wine – like many customers – will... read more

Top Tips for Online Retailers to Make the Most of Black Friday and Cyber Monday

Top Tips for Online Retailers to Make the Most of Black Friday and Cyber Monday

Consumer Marketing

Have you heard of Black Friday? If not, then this week is your chance to take advantage of this annual event. Black Friday is the traditional start to the Christmas... read more

Visual Ways to Showcase Products for the Holidays

Visual Ways to Showcase Products for the Holidays

Consumer Marketing

The holiday season can get a bit loud as every brand grasps for consumer attention. Social media can be a great tool for getting your brand the extra exposure it... read more

Getting to Know the Millennial Mom

Getting to Know the Millennial Mom

Consumer Marketing

As a consumer group, Millennials control an estimated $172 billion a year and influence $3,000 in family spending annually. Most Millennials enjoyed a prosperous childhood and are the most diverse... read more

Brands Already Winning Online Audiences for Black Friday

Brands Already Winning Online Audiences for Black Friday

Consumer Marketing

If retail profitability has a name, it must be Black Friday, the annual nationwide shopping event penciled into the calendars of strategic marketers everywhere. The retail equivalent of the Super... read more

Avoid The Big Three Marketing Giveaway Mistakes

Avoid The Big Three Marketing Giveaway Mistakes

Consumer Marketing

It seems counter-intuitive: making money by giving away your product or service.  Indeed,  without proper planning, that’s a strategy that can lead to lost customers and revenue.  Keep these three... read more

‘Toy Feliz: Mattel’s New Bilingual Marketing Campaign For The Holidays

‘Toy Feliz: Mattel’s New Bilingual Marketing Campaign For The Holidays

Consumer Marketing

As the holiday season kicks off, Mattel is doing its best to reach a Hispanic audience with its new ‘Toy Feliz campaign. The slogan is intended to appeal to Latina... read more

Retail Marketing: Be Seen and Heard

Retail Marketing: Be Seen and Heard

Consumer Marketing

In the saturated world of retail marketing, how can you ensure that you will be seen and heard? There has been a noticeable shift in Retail space over the past... read more

8 Tips to Shop Safely Online

8 Tips to Shop Safely Online

Consumer Marketing

Online shopping might possibly be the greatest thing invented by man since sliced bread and canned beer. What’s better than being able to pre-order the Blu-ray of Iron Man III along with... read more