Consumer Marketing
Marketing to Moms in 2013: Focus on Fostering Her Loyalty
1Consumers switched brands and service providers at a more rapid pace in 2012, according to Accenture’s Global Consumer Survey. This may be tough news for brands to hear, but the more... read more
Selling to Superman
How do you sell to Superman? Our extroverts thought about this question in our orphan drug brainstorming session (see our previous post, It Takes a Village: The Power of Community). The... read more
Omnichannel All the Buzz at NRF’s Big Show
There’s one word on everyone’s lips at the National Retail Federation’s Big Show this year: Omnichannel. From the opening keynote speeches to the expert panels and presentations from top retailers,... read more
Zen of Social Media…from Cough Drops?
It seems everyone I’ve spoken with this season has experienced a mega cold this New Year. If you haven’t gotten yours, don’t worry it probably got lost in the holiday... read more
5 Things Retail Marketers Can Do to Drive Sales in the Post-Holiday Slump
Retailers have done a lot to stretch the holiday season. Black Friday sales started in July this year, and post-holiday sales stretch all the way through January where they can... read more
It Takes a Village: The Power of Community
Our fictional orphan heroes did not make their journeys to self-hood without the help of others: they learned the ins and outs of survival from their communities. In The Lion... read more
Could You Do More to Engage Local Customers?
After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage... read more
The Data Dam Has Burst
In the old days, when science and technology produced exciting innovations every year, it was easy to keep up with new developments. People picked up the newspaper and read daily... read more
Get Involved: Advertising that Engages the Consumer
One of the best ways to get new customers is to do advertising that tells great stories, engages people, and compels them to share these experiences with their networks. Three... read more
Hoodwinked By the Ad Industry: Tales of Lost Consumer Innocence
At promptly 8 pm on Christmas Eve, my extended family and I participated in a tradition I’m certain is shared by many: gathering in front of the TV and watching... read more
Can You Upsell the Price-Driven Consumer?
Can you upsell the price-driven consumer? He’s a wonderful husband, loving father, respectful son yet marketers and sales people are perplexed by him. Not loyal to any brand, my husband... read more
Why it is Good That Consumers Want More Information
In our digital world there is much more information available in many more ways. Multichannel retailing has made both researching and purchasing more readily available. Faster Internet connections and advancements... read more
“12 Days of Linkmas”: How to Define and Engage Key Holiday Shoppers
As a marketers, the time-tested question remains, “How do I define, reach, and engage potential customers?” Whether you are a small business owner, enterprise marketer, community manager, or SEO specialist,... read more
How Will You Use Video Communications to Improve Processes?
Video continues to be one of the bastions of the Internet age, upholding our continued advancement of technology, and furthering the way we interact with society. The growth in video... read more
Keeping Santa Traditions Alive With New Technologies
“I’m not sure if I believe in Santa Claus. But I do believe in the UPS guy,” my younger son confided to me last year, when he was 6. Drat!... read more
