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All Consumer Marketing Articles - Page 5
4 ways to Incorporate Visual Content into Your Social Strategy

4 ways to Incorporate Visual Content into Your Social Strategy

Consumer Marketing

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People, we are living in a visual world. A visible online world, at least. It’s hard to not find a headline about how visual content is winning the social network... read more

Building a Loyalty Program That Works

Building a Loyalty Program That Works

Consumer Marketing

Loyalty programs are hardly a new marketing tactic, but they’ve survived this long precisely because they’re effective. Customers respond to feeling like they’re getting something special, and particularly if it’s... read more

You've Come A Long Way, Baby

You’ve Come A Long Way, Baby

Consumer Marketing

With an estimated 4 million babies born in the U.S. every year, the number for marketers to pay attention to is $10,000 to $12,000. That’s the average to low end... read more

How to Find the Right Type of Consumer for Your Business

How to Find the Right Type of Consumer for Your Business

Consumer Marketing

Despite the popular notion that some advertisers and marketers know their customers’ behaviors and motivations better than the customers do themselves, in reality, many marketing professionals appear to remain in... read more

Are Bricks-and-Mortar Retailers Ready for Flexible Pricing?

Are Bricks-and-Mortar Retailers Ready for Flexible Pricing?

Consumer Marketing

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Airlines have been doing it for years. Professional sports teams are in on it, too. Most recently, the taxi industry is facing disruption, in part, over the introduction of dynamic-pricing... read more

Tracking Customers In-Store; the Stuff Sci-fi Novels Were Made Of

Tracking Customers In-Store; the Stuff Sci-fi Novels Were Made Of

Consumer Marketing

Sci-fi authors – the Nostradami of technology – have been making accurate predictions of modern-day living since as far back as 1888 when the idea of debit cards surfaced in... read more

An Idea that Transformed Shopping

An Idea that Transformed Shopping

Consumer Marketing

If you ran a supermarket in say 1960 then you had a problem. The number of different consumer goods kept increasing but how could you accurately price every item at... read more

Mind the Gap—What a Shrinking Middle Class Means to Retail

Mind the Gap—What a Shrinking Middle Class Means to Retail

Consumer Marketing

If you’ve ever been to London and ridden “The Tube,” you’ve likely seen signs all over imploring you to “Mind the Gap.” The gap in question is the gap between... read more

Millennial Shoppers and Retailers

Reaching Out to Millennial Shoppers

Consumer Marketing

As a business owner, it’s crucial to be able to evolve and adapt along with changing times. Just because your business model was effective with one generation doesn’t mean it... read more

Temperature

Temperatures and Their Impact on Consumer Buying Behavior

Consumer Marketing

Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day, many of us seek out the nearest ice cream truck... read more

The New Demographics: Nine Facts about the Changing Face of America

The New Demographics: Nine Facts about the Changing Face of America

Consumer Marketing

Demographics have a whole new face in America. We are not the Cleavers anymore; we truly are more like The Modern Family. For those of us who have been in... read more

Do consumers really love brands?

Looking for (Consumer) Love? You Might Just be Setting Yourself up for Disappointment

Consumer Marketing

“What’s love got to do with it?” That’s how I responded to a client’s comment to me about wanting to make her product users “fall in love with the brand”.... read more

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Consumer Marketing

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The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know... read more

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

Consumer Marketing

Wake up and smell the coffee. Starbucks made over $1 Billion from mobile transactions last year. Yes, billion with a ‘B”. From payments made in-store. At the register. On a... read more

Polish Online Shoppers Most Satisfied In Europe

Polish Online Shoppers Most Satisfied In Europe

Consumer Marketing

After taking a look at 2 million reviews from over 12,000 shops online Trusted Shops, found some interesting results from Spain, France, Germany, Poland and the UK. With an average rating... read more