Consumer Marketing
You’ve Lost that Loving Feeling: The Battle to Engage Consumers with Digital Ads
Is your digital display campaign working for you? Digital advertising continues to gain ground, but while it is more easily targetable and trackable than traditional media advertising, it faces its... read more
Using Visual Story Telling to Build Stronger Relationships With Consumers
Consumer behavior is undergoing a significant shift. Social media conversations are transitioning from text to pictures, making images the new currency of social media engagement. With cameras in every phone... read more
Using Visual Recognition to Tap into the Consumer Mindset
Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Back in the day, we had to rely on... read more
15 Consumer Trends that Impact Marketing to Moms
Understanding the latest in consumer trends is crucial to successfully forming your brand’s marketing strategy. Brands that listen to their customer’s problems and priorities are able to provide real solutions... read more
The Power of Now: Marketing the Trend of Instant Gratification
The demand for instant gratification is everywhere. Call me now, send it now, buy it now. Consumers expect to find the services, products, and information that they want quickly and... read more
Creating a Successful Business Around Hot Niche Topics
If you were going to start a new business of your own, what would you focus the product or service on? Hopefully it’s not only something YOU use, but something... read more
Anniversary Promotion Campaigns
Celebrating an anniversary whether it be one, ten or a hundred years is certainly something to be proud of. You, as a company should almost be bursting at the seams... read more
3 Trends in Consumer Behaviour
Google “the buying process” and you’ll find many different models illustrating the stages involved in making a purchase. A consistent feature of each model is the information gathering/research/assessment stage. Determining... read more
Understanding How Buyers Make Decisions
Many salespeople make a critical error when approaching prospects; they assume that the prospect wants to buy their product and is unlikely to say “no” to their offer. In reality,... read more
Redefining the Concept of ‘Multichannel’ Marketing
When you hear the word “multichannel,” what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers... read more
Has Product-Centric Marketing Gone the Way of the Dodo?
OK, so certainly there are plenty of product-centric advertisers out there. Just look at any fast-food commercial, which showcases a sandwich or wrap that looks far more delicious than anything... read more
Providing Unforgettable Web Experiences: 4 Tips
The Challenge: Brands are struggling to stay relevant online. Per a study by Forrester, only 3% of websites earn a passing score in terms of user experience. Consumers cited 3... read more
5 Important Questions to Ask When Determining Your Target Market
Are you considering mass distributing that direct mail piece you’ve created? Or maybe sending out an email blast to the 5,000 random consumer email addresses that you just purchased? Going... read more
4 Tips for Earning Consumer Preference Data
The Challenge: Marketers everywhere are fighting an uphill battle: trying to deliver more personalized communications but lacking the accurate data to do so. Without that information marketers are still stuck... read more
Burberry Continues to be Digital Innovators
High end fashion houses, like most retail businesses, have been feeling the pinch of the current economic climate. With the pressure on to extend into new markets and reach new... read more
