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All Consumer Marketing Articles - Page 4
Fashion Retail is Changing – Are You Ready?

Fashion Retail is Changing – Are You Ready?

Consumer Marketing

1

The developments happening in retail are coming thick and fast, with the fashion sector a prime example. A transformation is happening within the supply chain, moving from multi-channel, via cross-channel,... read more

The Fastest Way To Lose Moms’ Loyalty

The Fastest Way To Lose Moms’ Loyalty

Consumer Marketing

In a previous blog post, we discussed how brands can earn and keep moms trust. It takes a lot of effort and time to gain moms’ trust, but only seconds... read more

7 Reasons Why Shopping in a Store Will Never Go Away

7 Reasons Why Shopping in a Store Will Never Go Away

Consumer Marketing

13

For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? asks the online shopper. Don’t you... read more

Geotargeting

Geotargeting: Location, Location, Location

Consumer Marketing

“There are three things that matter in property: location, location, location.” This phrase, popularized by Lord Harold Samuel, a British real-estate tycoon and used time and time again across popular... read more

Are These the Top Key Trends in Understanding Consumer Behaviour?

Are These the Top Key Trends in Understanding Consumer Behaviour?

Consumer Marketing

Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? With conflicted emotional states: some good (I love being connected) and some bad (I just want to... read more


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Leveraging Data for Consumer-Driven Strategies and Tactics

Leveraging Data for Consumer-Driven Strategies and Tactics

Consumer Marketing

In today’s increasingly fragmented media landscape, with the proliferation of new marketing channels and devices that are available for consumers to engage with, mass marketing (or the “shotgun” approach) is... read more

New Marketing Trends: Don't Advertise – Engage

New Marketing Trends: Don’t Advertise – Engage

Consumer Marketing

Business owners face many challenges when creating their company identity and obtaining new customers. Developing and perfecting a product or service is one of the biggest responsibilities an entrepreneur has... read more

Types of Consumer Buying Behavior

Understanding the Types of Consumer Buying Behavior

Consumer Marketing

The Types of Consumer Buying Behavior Do you remember when seemingly crazed parents flocked to shopping malls across the country to snatch up their very own Furby? The year was... read more

The Consumer Buying Funnel

The Six Stages of the Consumer Buying Process and How to Market to Them

Consumer Marketing

Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and... read more

The Consumer is Becoming Our Greatest Competitor

The Consumer is Becoming Our Greatest Competitor

Consumer Marketing

My parents owned a photography store in the small East Flemish town of Maldegem. Photo Video Van Belleghem had a solid reputation. My father took over the business from his... read more

How Fortune 1000 Marketing VPs Get Canned in 2014: Online Ad Re-targeting Fails With Baby Boomers

How Fortune 1000 Marketing VPs Get Canned in 2014: Online Ad Re-targeting Fails With Baby Boomers

Consumer Marketing

What if X and Y generation individuals who seemingly have decades of US consumer behavior and neuroscience all figured out in how they promote online marketing are misinformed? “Direct marketing/advertising... read more

Great Brand Theory, Invisible Design & Noddy Holder

Great Brand Theory, Invisible Design & Noddy Holder

Consumer Marketing

1

Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you’ll recognize the line: Shakespeare, Twelfth Night, passing comment on how our natures and our circumstances... read more

Toss Traditional Marketing?

Toss Traditional Marketing?

Consumer Marketing

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I would love to go all digital and toss traditional marketing out the window. But my target still engages with traditional media. Social Media is Great, But Don’t Forget Old School makes... read more

Advertising à la Minority Report

Advertising à la Minority Report

Consumer Marketing

A recent marketing program set up by London based firm Renew was shut down, due to the controversy of the technology used. By installing new recycling bins around the city... read more

Why People Don’t Buy: No Money

Why People Don’t Buy: No Money

Consumer Marketing

If you have been around the sales and business owner block for a while, you understand the mental strength necessary to cope with rejection. Sometimes becoming numb to the rejection... read more