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All Consumer Marketing Articles - Page 3
Are Bricks-and-Mortar Retailers Ready for Flexible Pricing?

Are Bricks-and-Mortar Retailers Ready for Flexible Pricing?

Consumer Marketing

1

Airlines have been doing it for years. Professional sports teams are in on it, too. Most recently, the taxi industry is facing disruption, in part, over the introduction of dynamic-pricing... read more

Tracking Customers In-Store; the Stuff Sci-fi Novels Were Made Of

Tracking Customers In-Store; the Stuff Sci-fi Novels Were Made Of

Consumer Marketing

Sci-fi authors – the Nostradami of technology – have been making accurate predictions of modern-day living since as far back as 1888 when the idea of debit cards surfaced in... read more

An Idea that Transformed Shopping

An Idea that Transformed Shopping

Consumer Marketing

If you ran a supermarket in say 1960 then you had a problem. The number of different consumer goods kept increasing but how could you accurately price every item at... read more

Mind the Gap—What a Shrinking Middle Class Means to Retail

Mind the Gap—What a Shrinking Middle Class Means to Retail

Consumer Marketing

If you’ve ever been to London and ridden “The Tube,” you’ve likely seen signs all over imploring you to “Mind the Gap.” The gap in question is the gap between... read more

Millennial Shoppers and Retailers

Reaching Out to Millennial Shoppers

Consumer Marketing

As a business owner, it’s crucial to be able to evolve and adapt along with changing times. Just because your business model was effective with one generation doesn’t mean it... read more


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Temperature

Temperatures and Their Impact on Consumer Buying Behavior

Consumer Marketing

Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day, many of us seek out the nearest ice cream truck... read more

The New Demographics: Nine Facts about the Changing Face of America

The New Demographics: Nine Facts about the Changing Face of America

Consumer Marketing

Demographics have a whole new face in America. We are not the Cleavers anymore; we truly are more like The Modern Family. For those of us who have been in... read more

Do consumers really love brands?

Looking for (Consumer) Love? You Might Just be Setting Yourself up for Disappointment

Consumer Marketing

“What’s love got to do with it?” That’s how I responded to a client’s comment to me about wanting to make her product users “fall in love with the brand”.... read more

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Consumer Marketing

1

The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know... read more

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

3 Lessons Every Retailer Has To Learn From Starbucks’ Mobile Success Story

Consumer Marketing

Wake up and smell the coffee. Starbucks made over $1 Billion from mobile transactions last year. Yes, billion with a ‘B”. From payments made in-store. At the register. On a... read more

Polish Online Shoppers Most Satisfied In Europe

Polish Online Shoppers Most Satisfied In Europe

Consumer Marketing

After taking a look at 2 million reviews from over 12,000 shops online Trusted Shops, found some interesting results from Spain, France, Germany, Poland and the UK. With an average rating... read more

Digital Signage Displays in Every Shopping Aisle

Digital Signage Displays in Every Shopping Aisle

Consumer Marketing

When shop­ping in a store, I often find myself liken­ing the pur­suit of find­ing exactly what I want to buy as a walk through a maze. I have only signs,... read more

How Millennials Are Changing the Face of Consumer Marketing

How Millennials Are Changing the Face of Consumer Marketing

Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all... read more

Is The End of the Mall Really Coming???

Is The End of the Mall Really Coming???

Consumer Marketing

I keep hearing predictions that the modern mall will be gone 15 years from now. In fact, a couple of months ago, the CEO of a major mall chain gave... read more

No Small Change: Rethinking the Retail Customer Experience

No Small Change: Rethinking the Retail Customer Experience

Consumer Marketing

Today’s retail customer is always shopping around, but while price and quality consistently bring customers to the table, it’s increasingly the customer experience that completes the sale and makes all... read more