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All Consumer Marketing Articles - Page 3
Marketers: Look Outside Your Industry for True Innovation

Marketers: Look Outside Your Industry for True Innovation

Consumer Marketing

I’m in an industry that hasn’t really kept up with the times. While the world around us has changed in breathtaking ways through a combination of shifting consumer preferences, digital... read more

Is Big Brother Watching Us and Do We Care?

Is Big Brother Watching Us and Do We Care?

Consumer Marketing

As the editor for eSeller News I’m expected to keep up with developments that monitor consumer behaviour. This is a part time job of mine and although sceptical at first... read more

“How” Your Customers Make a Purchase is Just as Vital as “Why”

“How” Your Customers Make a Purchase is Just as Vital as “Why”

Consumer Marketing

Millions are spent daily trying to understand customers. Understanding why your customers shop for your products in the first place can help you better meet their needs. It also ensures... read more

professional translation for global marketing content

Why Professional Translation Alone Isn’t Enough for Global Marketing

Consumer Marketing

Now, don’t get me wrong. Professional translation is an absolutely critical piece to the global business puzzle. Without it, you can almost bet your messages will miss the mark with... read more

How CPG Brands Can Reach Hosts and Guests This Summer

How CPG Brands Can Reach Hosts and Guests This Summer

Consumer Marketing

Consumer packaged goods (CPG) food brands are on a targeted mission to reach consumers this summer. Party hosts, especially, are on their radar as celebrations begin to ramp up.  Top... read more

The Online Shopping Ecosystem

The Online Shopping Ecosystem

Consumer Marketing

Online shopping is growing — just look at this infographic to see the steep trend line. But, are you getting your fair share of it? If you don’t understand the... read more

showrooming

Webrooming and Showrooming: Helping or Hurting SMBs

Consumer Marketing

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Online shopping may not be quite the kiss of death that brick-and-mortar retailers initially feared. In fact, web-savvy shoppers may help local businesses more than they hurt them. That largely... read more

Increase Your Revenue by Applying 1 Psychological Trigger

Increase Your Revenue by Applying 1 Psychological Trigger

Consumer Marketing

A typical conversation I have with clients on a weekly basis: Me: “These are your landing pages (checkout pages or pricing pages or mobile pages etc.), the emotional triggers we... read more

4 ways to Incorporate Visual Content into Your Social Strategy

4 ways to Incorporate Visual Content into Your Social Strategy

Consumer Marketing

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People, we are living in a visual world. A visible online world, at least. It’s hard to not find a headline about how visual content is winning the social network... read more

Building a Loyalty Program That Works

Building a Loyalty Program That Works

Consumer Marketing

Loyalty programs are hardly a new marketing tactic, but they’ve survived this long precisely because they’re effective. Customers respond to feeling like they’re getting something special, and particularly if it’s... read more

You've Come A Long Way, Baby

You’ve Come A Long Way, Baby

Consumer Marketing

With an estimated 4 million babies born in the U.S. every year, the number for marketers to pay attention to is $10,000 to $12,000. That’s the average to low end... read more

How to Find the Right Type of Consumer for Your Business

How to Find the Right Type of Consumer for Your Business

Consumer Marketing

Despite the popular notion that some advertisers and marketers know their customers’ behaviors and motivations better than the customers do themselves, in reality, many marketing professionals appear to remain in... read more

Are Bricks-and-Mortar Retailers Ready for Flexible Pricing?

Are Bricks-and-Mortar Retailers Ready for Flexible Pricing?

Consumer Marketing

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Airlines have been doing it for years. Professional sports teams are in on it, too. Most recently, the taxi industry is facing disruption, in part, over the introduction of dynamic-pricing... read more

Tracking Customers In-Store; the Stuff Sci-fi Novels Were Made Of

Tracking Customers In-Store; the Stuff Sci-fi Novels Were Made Of

Consumer Marketing

Sci-fi authors – the Nostradami of technology – have been making accurate predictions of modern-day living since as far back as 1888 when the idea of debit cards surfaced in... read more

An Idea that Transformed Shopping

An Idea that Transformed Shopping

Consumer Marketing

If you ran a supermarket in say 1960 then you had a problem. The number of different consumer goods kept increasing but how could you accurately price every item at... read more