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All Consumer Marketing Articles - Page 3
Why CMOs Need To Remember They Are Consumers, Too

Why CMOs Need To Remember They Are Consumers, Too

Consumer Marketing

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice, too. The time has come. The time to remind the leaders... read more

Brand Shift: The Rise of the Educated Consumer

Brand Shift: The Rise of the Educated Consumer

Consumer Marketing

Ever think about the real difference between Kellogg’s and Millville? No, I’m not talking about the two cities in Wabasha County, MN.  I’m referring to the tale of two brands... read more

Accept the Limitations of Your Brand: Sometimes It's Just Juice

Accept the Limitations of Your Brand: Sometimes It’s Just Juice

Consumer Marketing

Now and then I take consumer surveys to earn a little bit of spare cash. Usually they don’t take more than a few minutes and there’s always the chance of... read more

Tales of Cake and Coke: Marketing Localization Makes Headline News

Tales of Cake and Coke: Marketing Localization Makes Headline News

Consumer Marketing

As you may know, I can’t get enough stories of marketing localization. After all, I work at Sajan and we live and breathe this stuff every day, helping the world’s... read more

A Look Back: Separating the Statistics from the Static in the Holiday Season

A Look Back: Separating the Statistics from the Static in the Holiday Season

Consumer Marketing

The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in... read more


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Global E-Commerce: 7 Key Tips to Achieve Prosperity

Global E-Commerce: 7 Key Tips to Achieve Prosperity

Consumer Marketing

The international e-commerce marketplace is growing by 20 percent every year as around a billion people across the globe log on to buy everything from everyday purchases like clothes and... read more

Key Traits of a Powerful Consumer: Moms

Key Traits of a Powerful Consumer: Moms

Consumer Marketing

In the celebrations industry, one of the largest and most influential audiences is moms. Often, they’re the ones who plan the parties and organize the social gatherings. In the days... read more

Consumer Trend: The Rise of the Specialist

Consumer Trend: The Rise of the Specialist

Consumer Marketing

Last November, Google released their new Google Helpouts platform to connect users to paid advice and assistance from experts in specific fields. For many, the concept seemed groundbreaking; however, Helpouts... read more

Showrooming is the Real Threat of Retailers in 2014

Showrooming is the Real Threat of Retailers in 2014

Consumer Marketing

Showrooming has become the latest threat for bricks and mortar retailers, as consumers are increasingly trying their products in the shops, check prices on their smartphones just to discover the... read more

With Google Helpouts, Retailers Can Now Offer One-on-One Support

With Google Helpouts, Retailers Can Now Offer One-on-One Support

Consumer Marketing

Google Helpouts, launched in late 2013, provides a platform for “real-time commerce” by connecting experts with consumers over live video chat, and retailers have been quick to jump on the... read more

Why Omni-Channel Needs to be Part of Your 2014 Strategy

Why Omni-Channel Needs to be Part of Your 2014 Strategy

Consumer Marketing

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Omni-channel retailing became one of the biggest buzzwords of 2013, and its popularity among business owners will only continue to increase. Essentially, those that adopt it will thrive while those... read more

Data or customer service

Managing Data or Customer Service; Which Should be Your 2014 Priority?

Consumer Marketing

This post was prompted by an article I read recently which proposed that companies should hire a CDO (Chief Data Officer). Whilst I agree that there is an awful lot of data... read more

4 Things to do When Jewelry Sales Are Slow

4 Things to do When Jewelry Sales Are Slow

Consumer Marketing

Once the Christmas season is over, it’s common for jewelry business to experience a sales nosedive. This is partly because, after spending a big chunk of their money during holiday... read more

Setting Your CPG Marketing Data Free

Setting Your CPG Marketing Data Free

Consumer Marketing

In the programmatic era, the more data you’ve got for your digital campaign, the better. So, when we see one of our clients with access to mountains of data that... read more

Browsing the Store

A Simple Way to Keep Customers in the Store for a Longer Time and Get Them to Buy More

Consumer Marketing

If you are a retailer you know that research indicates that 75% of purchasing decisions are made when the customer is in-store yet nearly 80% of customers often leave the... read more