Consumer Marketing
Anniversary Promotion Campaigns
Celebrating an anniversary whether it be one, ten or a hundred years is certainly something to be proud of. You, as a company should almost be bursting at the seams... read more
3 Trends in Consumer Behaviour
Google “the buying process” and you’ll find many different models illustrating the stages involved in making a purchase. A consistent feature of each model is the information gathering/research/assessment stage. Determining... read more
Understanding How Buyers Make Decisions
Many salespeople make a critical error when approaching prospects; they assume that the prospect wants to buy their product and is unlikely to say “no” to their offer. In reality,... read more
Redefining the Concept of ‘Multichannel’ Marketing
When you hear the word “multichannel,” what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers... read more
Has Product-Centric Marketing Gone the Way of the Dodo?
OK, so certainly there are plenty of product-centric advertisers out there. Just look at any fast-food commercial, which showcases a sandwich or wrap that looks far more delicious than anything... read more
Providing Unforgettable Web Experiences: 4 Tips
The Challenge: Brands are struggling to stay relevant online. Per a study by Forrester, only 3% of websites earn a passing score in terms of user experience. Consumers cited 3... read more
5 Important Questions to Ask When Determining Your Target Market
Are you considering mass distributing that direct mail piece you’ve created? Or maybe sending out an email blast to the 5,000 random consumer email addresses that you just purchased? Going... read more
4 Tips for Earning Consumer Preference Data
The Challenge: Marketers everywhere are fighting an uphill battle: trying to deliver more personalized communications but lacking the accurate data to do so. Without that information marketers are still stuck... read more
Burberry Continues to be Digital Innovators
High end fashion houses, like most retail businesses, have been feeling the pinch of the current economic climate. With the pressure on to extend into new markets and reach new... read more
Goal: To Better Align my Business with Consumer Needs
Consumers. You can’t always trust them to tell you exactly what they want, and it can be hard to determine their needs based on intuition. That’s why we always recommend... read more
Holiday Messages for Business Series: Valentine’s Day
1Every year, throughout the year, we celebrate a number of holidays in the U.S. that some businesses are able to use to effectively market and promote their business. I don’t... read more
Top Ten Reasons the Dodge RAM ‘God Made A Farmer’ Ad Was the Best Super Bowl Spot This Year
While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for... read more
Real-time Super Bowl Marketing: MiO Fit Makes Its Mark
The Oreo and 360i teams easily captured the gold medal for its quick work during last night’s Super Bowl blackout. Not only did they put together a very timely piece of creative,... read more
Goodbye Persuasive Big Idea: Utilizing Participation to Inspire Customers
When I began my career in marketing, what interested me most was finding that single-minded proposition, that simple yet clever persuasive message that would alter how someone perceived a product... read more
Ten Things You Need to Know About Digital Consumers
Americans’ approach to everything digital is changing so rapidly it’s hard for consumer marketers to keep up to speed and optimize their marketing plans. Here’s a quick recap of ten... read more
