Consumer Marketing
How Product Descriptions Help Your Business
1If you have a retail or eCommerce website with a large inventory, it’s a good idea to provide your readers some clarity, through the use of original product descriptions. This... read more
On Age Demographics
Age may not just be a number, as we are often led to believe. Your age is a major part of your identity. People of same ages have similar things... read more
Connecting Alcohol Brands to the Celebrations Industry
Beer, wine and spirits brands make up a huge $197 billion industry, one that inherently overlaps with the celebrations industry, a $38 billion market. In our latest white paper, we analyzed... read more
How to Get the Rebate you Deserve
It’s estimated that 40-60% of all rebates are never redeemed, benefiting product manufacturers to the tune of millions of dollars. Too often people are discouraged by the paperwork, confused by... read more
Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media. Kraft Foods has over 1 million people who request and... read more
Affluent Insights: Understanding Affluent and High Net Worth Consumers
Through work in the financial services and retail sectors, Media Logic has developed a defined and meaningful sub-set of expertise: marketing to affluent and high net worth consumers. Due to... read more
6 Trends Beverage Marketers Can’t Ignore
Within the past ten years or so, the drinking habits of Americans shifted from an emphasis on soft drinks to bottled water, wines, and spirits. A number of widespread and... read more
The 4 Online News Consumer Profiles
More Americans are reading news online than ever before. We are not only reading more news, but we are also adding sources of news. Since 97% of all social media... read more
Keeping Up With Today’s Consumers
2Online media has taken the marketing world by storm. Most businesses are using websites, social media marketing, live streaming, texting and videos to increase their market share. Those who haven’t... read more
The Do’s and Don’ts of Building Consumer Trust
1Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.” Establishing trust between your brand and consumers is critical to retaining customers... read more
How Smart Brands Are Succeeding in the ‘Age of the Consumer’
1A tremendous amount has been written in recent years about the “Age of the Consumer,” the period where retail trends have been largely driven by technology that has empowered shoppers... read more
You’ve Lost that Loving Feeling: The Battle to Engage Consumers with Digital Ads
Is your digital display campaign working for you? Digital advertising continues to gain ground, but while it is more easily targetable and trackable than traditional media advertising, it faces its... read more
Using Visual Story Telling to Build Stronger Relationships With Consumers
Consumer behavior is undergoing a significant shift. Social media conversations are transitioning from text to pictures, making images the new currency of social media engagement. With cameras in every phone... read more
Using Visual Recognition to Tap into the Consumer Mindset
Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Back in the day, we had to rely on... read more
15 Consumer Trends that Impact Marketing to Moms
Understanding the latest in consumer trends is crucial to successfully forming your brand’s marketing strategy. Brands that listen to their customer’s problems and priorities are able to provide real solutions... read more
