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All Consumer Marketing Articles - Page 2
Acing Your Back-to-School Strategy

Acing Your Back-to-School Strategy

Consumer Marketing

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just... read more

3 Game-Changing Retail Trends You Should Be Paying Attention To

3 Game-Changing Retail Trends You Should Be Paying Attention To

Consumer Marketing

Talking about retail and where the industry is heading is always exciting. This week, we’re thrilled to have some retail experts weigh in on the industry’s biggest trends. We caught... read more

The 5 Most Important Questions All Marketers Should Ask Themselves

The 5 Most Important Questions All Marketers Should Ask Themselves

Consumer Marketing

Nearly every statistic and marketing industry expert reaffirms the same thing: data is becoming the primary competitive differentiator in today’s business climate. Simply put, business is moving into an enlightened... read more

What Sets Your Shopping Experience Apart?

What Sets Your Shopping Experience Apart?

Consumer Marketing

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How do you differentiate your online shopping experience? Do you compete on pricing, does your brand hold a special place in the hearts of your shoppers, is your product unique,... read more

Beat the Online Shopping Mentality with Consumer Experience

Beat the Online Shopping Mentality with Consumer Experience

Consumer Marketing

It’s 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall,... read more

Upcoming Holidays CPG Brands Should be Planning For

Upcoming Holidays CPG Brands Should be Planning For

Consumer Marketing

Consumer Goods brands have the ability to connect to their audiences in a way that other brand categories can’t. Social media in particular has been a great channel for CPG... read more

The Ever-Evolving, Connected Consumer

The Ever-Evolving, Connected Consumer

Consumer Marketing

The way people consume content is ever changing due to technological advancements and social media. With the expansive growth of social networking, blogging and online video, the social habits of... read more

L’Oreal App Holds Mirror to Consumer Insights

L’Oreal App Holds Mirror to Consumer Insights

Consumer Marketing

In beauty parlance, the digital app can be equated with the makeup brush – a discretionary tool, often soft on the edges, designed to deliver a desired effect. Add an... read more

MCDonald's Brings Augmented Joy With Gol App For FIFA World Cup 2014

MCDonald’s Brings Augmented Joy With Gol App For FIFA World Cup 2014

Consumer Marketing

Football is the most loved sport in the world because of its fans. This is the message that the fast food chain McDonald’s is trying to spread this 2014 FIFA... read more

Why We Do the Things We Do: Understanding the Science Behind Consumer Behavior

Why We Do the Things We Do: Understanding the Science Behind Consumer Behavior

Consumer Marketing

It turns out consumers don’t know why they buy the things they buy. At least, they are really bad at explaining why. But neuroscience is giving marketers better insight into... read more

Customer segmentation

Customer Segmentation for Small Business: The Good, The Bad and The Ugly

Consumer Marketing

Customer Segmentation has been something of a trending topic in the recent weeks. Everybody is talking about it, but as my grandfather used to say ‘Just because you are hearing,... read more

Pay what you want consumer behavior

The Smart Way to Use ‘Pay-What-You-Want’ For Your Business

Consumer Marketing

You want your next big idea to be both creative and profitable. Who doesn’t? Striving to “wow” consumers with your brilliant, original tactics means very little if you don’t have... read more

Marketers: Look Outside Your Industry for True Innovation

Marketers: Look Outside Your Industry for True Innovation

Consumer Marketing

I’m in an industry that hasn’t really kept up with the times. While the world around us has changed in breathtaking ways through a combination of shifting consumer preferences, digital... read more

Is Big Brother Watching Us and Do We Care?

Is Big Brother Watching Us and Do We Care?

Consumer Marketing

As the editor for eSeller News I’m expected to keep up with developments that monitor consumer behaviour. This is a part time job of mine and although sceptical at first... read more

“How” Your Customers Make a Purchase is Just as Vital as “Why”

“How” Your Customers Make a Purchase is Just as Vital as “Why”

Consumer Marketing

Millions are spent daily trying to understand customers. Understanding why your customers shop for your products in the first place can help you better meet their needs. It also ensures... read more