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All Consumer Marketing Articles - Page 2
How Retailers Can Win the Performance Race This Holiday Season

How Retailers Can Win the Performance Race This Holiday Season

Consumer Marketing

Every January, retailers and e-commerce companies look back on the holiday season with lessons learned and lofty goals for making the following year even bigger, better and more profitable. Yet... read more

No Wonder The Retail Sector Is In A Mess

No Wonder The Retail Sector Is In A Mess

Consumer Marketing

The retail industry is fond of statistics. They love telling us that “like for like” sales are up. Or they love quoting the “fact” that growth has risen year on... read more

Macy’s Omnichannel Strategy: Moving Engagement as Well as Sweaters

Macy’s Omnichannel Strategy: Moving Engagement as Well as Sweaters

Consumer Marketing

Do bricks and mortar cost more than bytes and channels? For Macy’s Inc., the question may not matter as much as whether the two investments, combined, sell more sweaters, suits... read more

4 Ways to Prevent Impulse Shopping

4 Ways to Prevent Impulse Shopping

Consumer Marketing

In 2013, Kansas State University raised a few eyebrows by publishing research which identified financial problems — not sexual infidelity — as the number one cause of divorce in the... read more

Gender vs. Generational Divide Tops Findings From The Social Consumer Study

Gender vs. Generational Divide Tops Findings From The Social Consumer Study

Consumer Marketing

Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the... read more

Retailers Are Already Gearing Up for the Holidays

Retailers Are Already Gearing Up for the Holidays

Consumer Marketing

I have to admit I found it disconcerting this week when I saw Christmas lights and decorations on the shelves next to Halloween candy, costumes, and discounted school supplies at... read more

6 Strategies to Drive Customers into Your Store

6 Strategies to Drive Customers into Your Store

Consumer Marketing

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of... read more

Why Consumers Are Fed Up With Your Marketing

Why Consumers Are Fed Up With Your Marketing

Consumer Marketing

Folks, I’m about to share some information with you that may forever change the way you market to consumers. But first, you should know that I’m currently in the market... read more

Spinning Consumers with the Virtual Reality Experience

Spinning Consumers with the Virtual Reality Experience

Consumer Marketing

I’ve never been in a severe tornado. Yet, the Weather Channel and movies like Twister have certainly shaped my perception. But, until you have seen the devastating power of a... read more

It’s the Most Wonderful Time of the Year…Back to School & Back to Business

It’s the Most Wonderful Time of the Year…Back to School & Back to Business

Consumer Marketing

Even though I am now an empty nester, back to school still has the feel of a fresh start. I do remember how gleeful I was when my children went... read more

How to Use Consumer Psychology to Increase ROI

How to Use Consumer Psychology to Increase ROI

Consumer Marketing

Ever think about how consumer psychology affects buying decisions? If you think about it at all, you likely think consumers make decisions similar to the ones on the left in... read more

How to Plan Consumer Path to Boost Purchase Rates

How to Plan Consumer Path to Boost Purchase Rates

Consumer Marketing

The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost... read more

How The Big Guys Can Take Advantage Of The Make-For-Me Revolution [SLIDESHARE]

How The Big Guys Can Take Advantage Of The Make-For-Me Revolution [SLIDESHARE]

Consumer Marketing

Online shops, such as Etsy, and pop-up stores, like STORY, have become popular among consumers searching for unique products made by one-wo(man) shops or small companies. Over the past few... read more

The Power of Consumer Choice

The Power of Consumer Choice

Consumer Marketing

Building your brand to break through the clutter. The digital revolution has transformed the economy, shifting power from companies to the consumers. Essentially, this has changed how businesses operate, making... read more

Maximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers

Maximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers

Consumer Marketing

We’re entering the final stretch of the back to school buying season, and barring Cyber Monday, you’d be hard-pressed to identify a more crucial time of the year for online... read more