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All Consumer Marketing Articles - Page 2
Market segmentation

How to Segment Your Marketing to Up-Sell Your Products

Consumer Marketing

Suppose you own a footwear warehouse company that sells shoes for men, women, and children at a bargain price. Everyone needs shoes, so you create an ad highlighting your collection.... read more

The Top Three Challenges Facing Retailers

The Top Three Challenges Facing Retailers

Consumer Marketing

What are the top three challenges facing retailers and how can they be managed? There are currently three major challenges facing retailers. How a business chooses to deal with them... read more

How To Leverage “All Things Crowd”

How To Leverage “All Things Crowd”

Consumer Marketing

The legendary American first lady Eleanor Roosevelt famously said that great minds discuss ideas, average minds discuss events, and small minds discuss people. In the spirit of Mrs. Roosevelt and... read more

Back to School Tips for Retailers

Back to School Tips for Retailers

Consumer Marketing

Ready or not, back to school season is in full swing. 37% of families have sucked it up and started shopping for pencils, crayons, shoes, and all those other school... read more

Why Are Consumers Jaded By Marketing Messages?

Why Are Consumers Jaded By Marketing Messages?

Consumer Marketing

We live in the age of abundance. From tropical fruit during winter to a choice of tools for any conceivable job, most of us have more “stuff” than we really... read more

How to Encourage Impulse Buys in Your Store: A Deeper Look at Unplanned Purchases

How to Encourage Impulse Buys in Your Store: A Deeper Look at Unplanned Purchases

Consumer Marketing

Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all... read more

Omni-Channel Retailing: What Mobility Brings To The Table

Omni-Channel Retailing: What Mobility Brings To The Table

Consumer Marketing

One superior, seamless customer experience to rule them all! With strides in mobility and capable supply chain management, it has become possible for retailers to provide a continuous and unbroken... read more

2 Crucial Steps to Get mCommerce Done Right

2 Crucial Steps to Get mCommerce Done Right

Consumer Marketing

The mobile market is growing at a faster rate than ever before, with the promise to be the leading digital channel. The PC sales steady decline and social interaction is... read more

Acing Your Back-to-School Strategy

Acing Your Back-to-School Strategy

Consumer Marketing

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just... read more

3 Game-Changing Retail Trends You Should Be Paying Attention To

3 Game-Changing Retail Trends You Should Be Paying Attention To

Consumer Marketing

Talking about retail and where the industry is heading is always exciting. This week, we’re thrilled to have some retail experts weigh in on the industry’s biggest trends. We caught... read more

The 5 Most Important Questions All Marketers Should Ask Themselves

The 5 Most Important Questions All Marketers Should Ask Themselves

Consumer Marketing

Nearly every statistic and marketing industry expert reaffirms the same thing: data is becoming the primary competitive differentiator in today’s business climate. Simply put, business is moving into an enlightened... read more

What Sets Your Shopping Experience Apart?

What Sets Your Shopping Experience Apart?

Consumer Marketing

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How do you differentiate your online shopping experience? Do you compete on pricing, does your brand hold a special place in the hearts of your shoppers, is your product unique,... read more

Beat the Online Shopping Mentality with Consumer Experience

Beat the Online Shopping Mentality with Consumer Experience

Consumer Marketing

It’s 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall,... read more

Upcoming Holidays CPG Brands Should be Planning For

Upcoming Holidays CPG Brands Should be Planning For

Consumer Marketing

Consumer Goods brands have the ability to connect to their audiences in a way that other brand categories can’t. Social media in particular has been a great channel for CPG... read more

The Ever-Evolving, Connected Consumer

The Ever-Evolving, Connected Consumer

Consumer Marketing

The way people consume content is ever changing due to technological advancements and social media. With the expansive growth of social networking, blogging and online video, the social habits of... read more