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All Consumer Marketing Articles - Page 2
6 Strategies to Drive Customers into Your Store

6 Strategies to Drive Customers into Your Store

Consumer Marketing

In the not-so-distant past, small business owners relied only on print, radio and occasionally television advertisements to drive customers into their stores for sales and special events. These types of... read more

Why Consumers Are Fed Up With Your Marketing

Why Consumers Are Fed Up With Your Marketing

Consumer Marketing

Folks, I’m about to share some information with you that may forever change the way you market to consumers. But first, you should know that I’m currently in the market... read more

Spinning Consumers with the Virtual Reality Experience

Spinning Consumers with the Virtual Reality Experience

Consumer Marketing

I’ve never been in a severe tornado. Yet, the Weather Channel and movies like Twister have certainly shaped my perception. But, until you have seen the devastating power of a... read more

It’s the Most Wonderful Time of the Year…Back to School & Back to Business

It’s the Most Wonderful Time of the Year…Back to School & Back to Business

Consumer Marketing

Even though I am now an empty nester, back to school still has the feel of a fresh start. I do remember how gleeful I was when my children went... read more

How to Use Consumer Psychology to Increase ROI

How to Use Consumer Psychology to Increase ROI

Consumer Marketing

Ever think about how consumer psychology affects buying decisions? If you think about it at all, you likely think consumers make decisions similar to the ones on the left in... read more

How to Plan Consumer Path to Boost Purchase Rates

How to Plan Consumer Path to Boost Purchase Rates

Consumer Marketing

The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost... read more

How The Big Guys Can Take Advantage Of The Make-For-Me Revolution [SLIDESHARE]

How The Big Guys Can Take Advantage Of The Make-For-Me Revolution [SLIDESHARE]

Consumer Marketing

Online shops, such as Etsy, and pop-up stores, like STORY, have become popular among consumers searching for unique products made by one-wo(man) shops or small companies. Over the past few... read more

The Power of Consumer Choice

The Power of Consumer Choice

Consumer Marketing

Building your brand to break through the clutter. The digital revolution has transformed the economy, shifting power from companies to the consumers. Essentially, this has changed how businesses operate, making... read more

Maximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers

Maximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers

Consumer Marketing

We’re entering the final stretch of the back to school buying season, and barring Cyber Monday, you’d be hard-pressed to identify a more crucial time of the year for online... read more

3 Ways the Internet of Things is Shaping Brand-Consumer Relationships

3 Ways the Internet of Things is Shaping Brand-Consumer Relationships

Consumer Marketing

For several years now, a connectivity revolution has been slowly brewing all around us; everyday objects like recycling bins, dishwashers, and smoke alarms are going online one by one, adding... read more

Top Themes for 2014 Back-to-School Marketing Campaigns

Top Themes for 2014 Back-to-School Marketing Campaigns

Consumer Marketing

The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes.... read more

The “Agile” Approach To Consumer Product Marketing

The “Agile” Approach To Consumer Product Marketing

Consumer Marketing

The term Agile is most familiar to people involved with software development, but the basic concepts can be applied to consumer products successfully as well. At least two of its... read more

Is Your Culture Trash or Treasure?

Is Your Culture Trash or Treasure?

Consumer Marketing

Most companies pay serious attention to their strategy, marketing, operations, finance and human resources. In those areas, we write business plans, develop budgets and track progress with scorecards and reports.... read more

Brands, Take Note of These 6 Key Stats About Seasonal Consumer Spending

Brands, Take Note of These 6 Key Stats About Seasonal Consumer Spending

Consumer Marketing

“Holiday spending” no longer refers only to the Winter months. Spending for holidays and events such as Mother’s Day, Back to School, and Easter continues to climb steadily. These consumer-based... read more

p&g-branding

Procter & Gamble is REALLY Cleaning House

Consumer Marketing

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One of America’s leading household products’ companies recently announced it would be discontinuing at least 90 of its low performing brands. That might sound like a lot (and it is),... read more