Consumer Marketing

How Local Retailers Can Capitalize on the Back to School Season

Back to school season is a chance for everyone to get a fresh start. There’s something aboutback-to-school new paper and pens (and okay, maybe crayons) that can make anyone feel excited and revitalized. So what better time is there to introduce new content, ideas, or run back-to-school themed contests or giveaways? Back to school is second only to New Year’s when it comes to starting over and thinking of new ideas and ways for you to better yourself, your website, or your small business.

Back to school time is a huge time of year for retailers in particular. Big box and office supply stores cash in on huge supply lists required by schools. Clothing retailers have huge sales to lure parents who need back to school wardrobes for their kids. Home goods stores live for students who are going off to college and need new bedding. Electronics stores sell out of calculators, laptops, desktops, and tablets for students. But there’s no reason that everyone can’t take advantage! Consider coming up with media campaigns that focus on back to school.

Here are a few ways that you can capitalize on the back to school season:

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Run a social media contest. Think of a way your website or blog can offer something that is indicative of a fresh start. Things like a planner, a yearly subscription to a digital storage system, or new custom business cards are some ideas that you could consider for a giveaway. You could also give away a service, like housecleaning or professional organization. Give your readers or followers something to look forward to and start anew.

Use a back to school theme in a marketing campaign. Typical back to school themed items will definitely garner the attention of your email subscribers. Make sure and use a catchy headline that is back to school related to get your readers to open your email.

Do something charitable. Many people and businesses contribute to charity primarily during the holiday season. But back to school time is a great time to consider donating time, money, or goods. Your website or blog can run a school supply drive, raise money for schools, or even run a blog series highlighting great teachers or outstanding students. While it may not contribute directly to your sales numbers, helping those less fortunate can bring a sense of community to your company and customers will see you as being the “good guy”.

Back to school time is a great time for websites and blogs to launch new marketing campaigns and try to get some new readers. If you have a business, this is also a great time to drive sales forward. Let the season of new beginnings inspire your company and your business practices.

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