Consumer Marketing

Get Involved: Advertising that Engages the Consumer

One of the best ways to get new customers is to do advertising that tells great stories, engages people, and compels them to share these experiences with their networks.

Three companies who have excelled at this with innovative and eye-catching unique campaigns are Nike, Red Bull, and Warby Parker.

1. Nike “Most Active Day Ever”

This twitter campaign got involvement from its 8.5 million customers; Nike asked its fans to record their running, ball playing, and other fitness activities for their “Find Your Greatness” campaign, which was on August 12. Nike called on everybody to engage in the campaign mission by sharing their activities and their achievements through their social media. They would then be displayed on the Nike+ Fuelstream website, which is a site devoted to tracking the actively levels of its fans in different elements.

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2. Red Bull “Stratos”

By Red Bull being the sole sponsor of Felix Baumgartner’s 128,100-foot supersonic freefall, the company owned the spotlight for one of the most awesome news events of the year. More than 8 million viewers watched the live event on October 11, and some 31 million-plus viewers watched the mini-documentary on YouTube. It was the perfect event and the perfect medium for the brand, allowing Red Bulls name to be remembered for years to come.

3. Warby Parker “Home Try-On Gallery”

 Warby Parker, a low-cost, high-hip eyewear retailer, started a home try-on trial campaign, where Warby ships five frames to your home and you get five days to try them on. Most importantly, there’s a gallery on Facebook where you can show off your frames and get opinions on which ones make you look more appealing. This is great way to stand out virtually and pay attention to how customers really buy.

Mixed Digital Asks:

What are some of your favorite social media campaigns?

It’s a social web – don’t forget to share and comment.

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