Consumer Marketing

Celebrating Cyber Monday

It’s not likely a surprise to anyone, but on-line activity in the retail category has increased year-after-year and this year was no exception. Cyber Monday got off to a turbo-charged start with an increase of traffic of nearly 25%, which translated to nearly $1.25 billion in sales. According to the Brand Keys Holiday Survey, here’s how online retailers ranked, the top-15, when it came to customer visits:

  1. Amazon
  2. Wal-Mart
  3. Apple
  4. Target
  5. Zappos
  6. Best Buy
  7. Kohls
  8. Sears
  9. JCPenney
  10. Macy’s
  11. Toys R Us
  12. Kmart
  13. Overstock
  14. Bed, Bath, and Beyond
  15. GameStop

We’re predicting a 3% increase in holiday sales this year. But whether bricks or clicks, real and virtual cash registers are ringing more this holiday season. And that should give retailers something to really celebrate.

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