Did you know that 78 Americans are Baby Boomers born between 1946-64?
Did you know that by 2015 they will all be over 50?
Did you know that Boomers control 50% of the country’s discretionary spending?
Did you know that Boomers spent $2.5 trillion on goods and services in 2010?
Did you know that Boomers purchase 40% of all technology products in America?
Then how come app designers and developers aren’t courting this market? It’s where the money is—it seems so obvious to me. But then, I’m a Boomer.
I spend many hours each week reviewing websites and apps that seem like they are targeted to Boomers– medical sites, health care sites, shopping sites—all areas that are potential Boomer goldmines. However, a majority of them are too complicated or difficult for us to navigate and become frustrating.
Developers, designers and entrepreneurs who think their sites should target young early adopters to be profitable and ignore Boomers, think again. This infographic illustrates the depth and strength of the Boomer cohort.