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The Rise of the Corporate Publication

The Rise of the Corporate Publication

Communications

Where do you get your news? Today, most Americans prefer TV, but accessing news via computers is a close second, having come a long way since just surpassing print newspapers... read more

How To give a Brilliant Speech – Tips On Delivery

How To give a Brilliant Speech – Tips On Delivery

Communications

If you have prepared your talk well and memorised the key points then you are ready to give a great performance. And it is a performance. Giving a talk should... read more

Customers at the core? McDonald’s messes up its crisis messages

Customers at the core? McDonald’s messes up its crisis messages

Communications

How you are seen to respond to a crisis matters, and with the internet a critical source of information, especially in a crisis, both your offline and online communication must... read more

12 Most Down-to-Earth Ways to Build Relationships Through Public Speaking

12 Most Down-to-Earth Ways to Build Relationships Through Public Speaking

Communications

What is the best way to find new clients, network and build new relationships? Public speaking. I once told a colleague this and she looked at me as if I... read more

What is Ghostwriting?

What is Ghostwriting?

Communications

Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes? In most cases,... read more


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Improve your Communications by Telling More Stories

Improve your Communications by Telling More Stories

Communications

We live in a world with information overload. We are flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are immediately available from search... read more

9 Persuasive Writing Tips for a Copy that Sells

9 Persuasive Writing Tips for a Copy that Sells

Communications

The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something,... read more

How An Artist, A Journalist, And A Failed Government Official Used The Power Of Words To Change The World

How An Artist, A Journalist, And A Failed Government Official Used The Power Of Words To Change The World

Communications

The ancient Roman lawyer, writer, scholar and great orator, Cicero, once said this about the power of words… “Nothing is so unbelievable that oratory cannot make it acceptable.” Remember that... read more

Are You Pushing Your Readers Away?

Are You Pushing Your Readers Away?

Communications

It’s funny how normal people, folks you could easily chat with about almost anything over a coffee or a beer, can sound pompous or nerdy as soon as they start... read more

Dealing With Ambiguity

Dealing With Ambiguity

Communications

Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of... read more

Getting Past "Mission Statement" Jargon towards Authenticity

Getting Past “Mission Statement” Jargon towards Authenticity

Communications

First off, It was a fantastic experience for our whole team to create a whiteboard video with Al Yankovic. While it may seem like he’s just poking fun at corporate... read more

Top 5 Power Words to Use in Selling Documents

Top 5 Power Words to Use in Selling Documents

Communications

What’s in a word? Aside from the visual, communication is pretty much our only means of expression, and without words (written, spoken…what have you), our unique personas would certainly pack... read more

4 Communication Problems Between Your Business And Your Customers

4 Communication Problems Between Your Business And Your Customers

Communications

A business’ life and wealth is influenced by many factors – the way it is managed, the impact of its products and services, the approach it brings towards the market,... read more

13 Tips for Writing and Pitching Op-Ed Stories

13 Tips for Writing and Pitching Op-Ed Stories

Communications

Op-ed pieces are unique in their structure, length, voice in comparison to other non-fiction writing. Knowing how to merge your opinion with factual information is an important part of writing... read more

What Fundraisers Need To Know About Donor Communications

What Fundraisers Need To Know About Donor Communications

Communications

Want to make more money, thanks to your insanely great donor communications? Here is my short list of surefire “secrets for success:” Donor-centricity You have just one thing to give... read more