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Poor Grammar Is Bad Business

Poor Grammar Is Bad Business
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A Great Way to give Feedback – Two Stars and a Wish

A Great Way to give Feedback – Two Stars and a Wish

Communications

As parents, friends or bosses we often have to give critical feedback, so how can we do this in a way that does not antagonize the other person but instead... read more

Reporters Continue to Depend on Media Releases for News 

Reporters Continue to Depend on Media Releases for News 

Communications

There is constant debate throughout the industry regarding the future of press releases. Will social media eventually make traditional media unnecessary? Will fact-filled, well-constructed, informative releases be replaced by 140-character... read more

What Pixar Studios Can Teach Us about Storytelling and Conversions

What Pixar Studios Can Teach Us about Storytelling and Conversions

Communications

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Chris Haddad started out like most information marketers: struggling. He created a product in the dating niche designed to show women how to find the man of their dreams. But... read more

Why We Pay Premium for Customer Empathy

Why We Pay Premium for Customer Empathy

Communications

I’ve been searching for a particular word for a long, long time. I don’t know if it’s the magic word, but I think I’ve arrived at the best possible match:... read more

Copy Quality: New Imperatives for Communicators

Copy Quality: New Imperatives for Communicators

Communications

How does one determine whether or not a piece of content is low quality? Since we added copy quality to the guidelines against which we assess press releases and other... read more


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6 Principles of Persuasion for an Amazing Copy

6 Principles of Persuasion for an Amazing Copy

Communications

What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads... read more

Word Crimes: The Bastardization of Our Language

Word Crimes: The Bastardization of Our Language

Communications

If you’re as shocked as I was to learn that Weird Al is still making music, please hold your comments until after watching the entire video. It’s unfortunate that writing... read more

Is LeBron James a Secret Employee Communications Expert?

Is LeBron James a Secret Employee Communications Expert?

Communications

By now, many of you have probably read the LeBron James letter in Sports Illustrated last week. I know there have been the requisite “What we can learn about X... read more

Do I Really Need to Use Correct Grammar in All My Business Writing?

Do I Really Need to Use Correct Grammar in All My Business Writing?

Communications

Gather ‘round today’s headline: “Do I really need to use correct grammar in all my business writing?” to which a professional writer like me would be expected to answer, “Of... read more

Communication Desperation: First to Press is Not Always Best

Communication Desperation: First to Press is Not Always Best

Communications

Early in my career, this was back in the late 90s, I worked in CNN’s Public Information department in Atlanta. It wasn’t prestigious by any means, but it was exciting... read more