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5 Essentials of a High Converting Copy

5 Essentials of a High Converting Copy
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Tips To Successful Communications

Tips To Successful Communications

Communications

Successful relationships are launched with open and honest communications generating not only trust but a comfortable safety zone for conversation. You can’t build a foundation with silence or filtered information.... read more

How to Give a Great Presentation

How to Give a Great Presentation

Communications

Giving a presentation is very similar to public speaking. Many people freak out because they have to get up in front of a crowd and talk about a topic which... read more

How to Apply Big Production Planning Principles to your Internal Comms Videos

How to Apply Big Production Planning Principles to your Internal Comms Videos

Communications

Producing video for internal communications should take just as much, if not more, thought and preparation than anything that you would release to the public. These are, after all, your... read more

10 Writing Truths from Anne Lamott

10 Writing Truths from Anne Lamott

Communications

Sometimes it’s nice to know you’re not an idiot. Just to have confirmation that the things you teach and what you think you know is legitimate. That other professionals think... read more

The Perils of Writing Poorly: You Call That a Hook?

The Perils of Writing Poorly: You Call That a Hook?

Communications

Do you remember sitting beside the campfire as a kid, being taught to fear the creepy guy with a hook for a hand? (You know, the hook that could be... read more

The Best Place to Find Speaking Gigs

The Best Place to Find Speaking Gigs

Communications

You’ve nailed the first essential step to landing speaking gigs. You’re 3 T’s (title, topics, and takeaways) should have meeting planners drooling over the value you’d bring to their event.... read more

The Perils of Writing Poorly: Is Your Copy Possessed?

The Perils of Writing Poorly: Is Your Copy Possessed?

Communications

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Copywriting can be a dangerous pursuit. Each time an inexperienced, harried, or careless writer begins to fill a blank page, he or she unwittingly opens the door to a dark... read more

8 Ways What You Write Affects Your Bottom Line

8 Ways What You Write Affects Your Bottom Line

Communications

99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain... read more

The Perils Of Writing Poorly: Punctuation Madness

The Perils Of Writing Poorly: Punctuation Madness

Communications

For those of us who write, edit, and consume content and advertising copy, punctuation madness is becoming harder and harder to escape. We find it everywhere, from billboards and brochures... read more

Don’t Forget To Look Up

Don’t Forget To Look Up

Communications

Two months ago I was leaving the bank when I ran into a guy I knew casually but hadn’t seen in about a year. We had a fifty-five-second exchange during... read more