Business
Inspiring Business Women Thriving in Online Marketing
Women have come a long way in the world of business. When we look at our role models in the online marketing industry, there are a few outstanding and inspirational... read more
10 Questions For Every Piece Of Online Content
1Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day,... read more
8 Traits Top Employees Share
Companies of all shapes and sizes are now facing higher levels of uncertainty and considerably fewer resources to spend on even top-priority initiatives. The result has been a growing significance... read more
Five Ways Big Data Will Impact Summer Travel
Memorial Day is just around the corner, and with it comes the unofficial start of summer. To most of us – whether you’re seven- or seventy-years-old – the word “summer”... read more
Small Businesses Should KISS Poor Writers Goodbye
Let’s face it: when it comes to business, you want people to stick to the point – hence the term “getting down to business.” In this fast-moving, dynamic economy, no... read more
If I Could Start Over: 6 Facts I Wish I Knew When Starting My First Business
If I could start over, I would separate issues like opportunity, business growth, improvement, and threats, etc., into two categories, External and Internal. By separating them, they become much more... read more
Four Steps to Perfect Time Management
The “time is money” adage is never truer than when you are an entrepreneur. The results you get as a small business owner are directly related to how productive you... read more
All I Need to Know About Marketing Optimization I Learned In a Singles Bar
Optimization is a hot topic for BtoB marketers. Developing well-crafted, relevant and engaging emails, websites and landing pages will certainly help you get closer to the ultimate sale. But optimization... read more
3 Ways to Be a Market Leader with Buyer Foresight
Every company has aspirations to become the market leader in their space. Leading your market has built-in advantages over your competition. Market leadership helps to ensure a level of stability... read more
How Internal Metrics can Help You Decrease Turnover Rates
In the world of call centers, metrics are king. Resolution time, first call resolution, CSAT scores, and average call duration, to name a few, are meticulously tracked, recorded, analyzed, and... read more
Solving Our Problems
I’ve been having trouble with a sales person. He’s someone I’ve done business with a few times before. It started a few months ago. He sold my wife her last... read more
Top Challenges Holding Marketers Back From Adopting Data-Driven Marketing
Results of a recent Teradata survey show that most companies are well aware of big data’s potential value and the challenges that go hand-in-hand with it. On the value side:... read more
Federal Reserve’s Quantitative Easing Making U.S. Economy Fundamentally Weak?
1While testifying in front of the Joint Economic Committee in Washington regarding monetary policy and the economic outlook of the U.S. economy, the Chairman of the Federal Reserve, Ben Bernanke,... read more
Everything We Do is Dictated by Motive
According to Merriam-Webster, motive is a noun defined as “something (as a need or desire) that causes a person to act.” Everything—and I mean everything—we do in life is dictated by... read more
