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Listening v Hearing: How to Diffuse Angry Customers

Listening v Hearing: How to Diffuse Angry Customers
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7 Reasons Why People Hate Meetings; and 7 Solutions to Fix It

7 Reasons Why People Hate Meetings; and 7 Solutions to Fix It

Communications

Here’s a fact, business meetings are one of those things that people tend to unanimously hate. And it’s not that those people’s intentions are bad, or that they don’t care... read more

Anatomy of a Cult Brand: Be Relatable

Anatomy of a Cult Brand: Be Relatable

Branding

Cult brands personify human attributes. No, brands are not real people, but they do need a real voice. The brands consumers bond with are those to which they, as human... read more

Failure To Launch! Is Your Startup Chicken S#!T or Procrastinating?

Failure To Launch! Is Your Startup Chicken S#!T or Procrastinating?

Startups

Too many startups are ready to launch and they don’t know it yet. Worse yet… they’re scared, but they HAVE to launch. Now. Startups need to launch. That simple. Nothing... read more

4 Most Common Customer Service Complaints You Can Fix In One Day

4 Most Common Customer Service Complaints You Can Fix In One Day

Customer Experience

Not only is it cheaper to keep a customer than to win a new customer, peeping customers happy is easier than fixing an angry customer. But let’s face it, no... read more

Elementary Sales Engagement: Impact Matters For Sales Reps

Elementary Sales Engagement: Impact Matters For Sales Reps

Sales Management

Sales engagement is the third and final variable in the sales enablement formula for sales reps. So far, we’ve broken out the first variable, sales planning, into its compositional elements... read more

Your 7-Step Donor Retention Data Checklist

Your 7-Step Donor Retention Data Checklist

Strategy

It’s September. That means three things: fall, school, and football. Oh, and one more: planning for the most important fundraising activity of the year – your year-end appeal. Are you... read more

PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)

PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)

Online Marketing

The threats to your online brand are growing with each passing day. With Counterfeiters, Phishers, Scammers, Squatters and the like, there is no shortage. Trust me. With the explosion in... read more

LIfetime Customers

The Not So Secret Way to Develop Lifetime Customers

Customer Experience

Have you ever gone to website, added an item to your cart, but decided not to purchase because you didn’t trust the site? That happened to me the other day... read more

4 Lessons Marketers Can Learn From Digitally Savvy Celebrities

4 Lessons Marketers Can Learn From Digitally Savvy Celebrities

Marketing

Of the many success stories we see in the social media world, few have been more widespread than those from celebrities. Sure, I know, celebrities by definition already have a... read more

Thinking Of Rebranding? Four Steps To A Successful Overhaul

Thinking Of Rebranding? Four Steps To A Successful Overhaul

Branding

By now, everyone has seen Pretty Woman. You know the story: a “lady of the night” from the streets meets a well-to-do business tycoon who, through a whirlwind tour of... read more

Are Viral Videos Worth Catching?

Are Viral Videos Worth Catching?

Video Marketing

Recently, I watched the winning videos from the 2014 Viral Video Awards. You can see them here in this “Advertising Age” article covering the 2014 Viral Video Awards. Some were... read more

5 Tips Before You Write Your Press Release (Part 1 of 2)

5 Tips Before You Write Your Press Release (Part 1 of 2)

Public Relations

Press release writing is tricky, and it’s often an overlooked and underappreciated skill.  Press release writing is an official communication from a business to any media or news outlets, typically... read more

5 Ways To Protect Your Customers’ Data

5 Ways To Protect Your Customers’ Data

Digital Marketing

It seems more and more we’re hearing of large companies and brands and data breaches. For businesses, a security breach l can be ruinous. They can be devastating to a brand... read more

Email Marketing – Now With Video!

Email Marketing – Now With Video!

Email Marketing

1

Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great way to promote or recycle valuable video content. Here are... read more

Malcolm Gladwell: Storytelling To Understand Global Transformation

Malcolm Gladwell: Storytelling To Understand Global Transformation

Inbound Marketing

Malcolm Gladwell — frizzy haired, bespectacled and cerebral — has become the thought-provoking chronicler and prognosticator of our crazed global society of the 21st century. Through his books (Blink, The... read more