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Poor Grammar Is Bad Business

Poor Grammar Is Bad Business
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Marketing & Sales Misalignment - the Impact

Marketing & Sales Misalignment – the Impact

Sales Management

It’s as as inevitable as death and taxes…marketing and sales misalignment. More often than not, each department is operating in their own world, chasing their own goals, and measuring themselves... read more

Connect And Collaborate Your Way To An Engaged Workforce

Connect And Collaborate Your Way To An Engaged Workforce

Human Resources

For years, we’ve all heard the studies that report that actively disengaged workers outnumber engaged employees at a rate of nearly two to one. Companies of all sizes, industries, and... read more

How to Cope When Colleagues Don’t Play Nice: Taking Action

How to Cope When Colleagues Don’t Play Nice: Taking Action

Human Resources

It’s frustrating to try to get through your own work or to help your team make progress when you can’t get your colleagues to cooperate. Last week’s post covered some... read more

Does a True Inside Sales Team Player Care About Getting Credit?

Does a True Inside Sales Team Player Care About Getting Credit?

Sales Management

I’m a big teamwork guy. I like when everyone can share credit. That may seem like an overly obvious statement for most of you out there, but if you asked... read more

4 Ways a Longer Consumer Buying Cycle Can Work FOR You

4 Ways a Longer Consumer Buying Cycle Can Work FOR You

Marketing

Marketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase –... read more


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Insidious Pricing Messages

Insidious Pricing Messages

Strategy

I have to admit I wasn’t paying a lot of attention when the ad for GM trucks first appeared.  My interest piqued when I heard these price discounts “$8,100; $9,100... read more

What Milkshakes Can Teach Us About Marketing

What Milkshakes Can Teach Us About Marketing

Marketing

The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential buyers are trying to accomplish when they purchase products or... read more

Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations

Public Relations

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use... read more

7 Tips to Make Your Summer Sales Sizzle

7 Tips to Make Your Summer Sales Sizzle

Sales Management

We all love the summer, but it can be a rough time for business—they don’t call them the “dog days of summer” for nothing. With kids out of school and... read more

Why Employees Prefer Skill Training More Than Educational Grades

Why Employees Prefer Skill Training More Than Educational Grades

Human Resources

Research shows that 82 percent of college graduates believe that their educational degree has helped them in their career. However, 72 percent of employees believe that specialized training to obtain... read more

How Picky Can you Be With Software Leads?

How Picky Can you Be With Software Leads?

B2B Marketing

Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their... read more

What Not To Do When Building Your Website

What Not To Do When Building Your Website

Online Marketing

When designing a webpage, the most important component to the design is not fancy fonts and flashy graphics. It is the user.  It is time to forget about what you... read more

The Mobile Trends That Will Impact Small Businesses

The Mobile Trends That Will Impact Small Businesses

Small Business

If there is one industry that has remained Omni-potent in the wake of the Great Recession, it is the smartphone market. As leading brands such as Apple, Samsung and HTC... read more

What Companies Are Consistently Getting Wrong About Hiring

What Companies Are Consistently Getting Wrong About Hiring

Human Resources

Forbes reports that the average customer satisfaction ranking for companies in America is around 86 percent. The two lowest performing industries, social media and arts and entertainment, have satisfaction rankings of... read more