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10 Admirable Attributes Of A Great Employee (Infographic)

10 Admirable Attributes Of A Great Employee (Infographic)
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The Social Campus, Part 1: Communications

The Social Campus, Part 1: Communications

Communications

Social media pervades the modern college and university campus. In fact, its reach extends beyond the school’s boundaries, pulling admissions candidates into the university community and keeping alumni engaged long... read more

Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void

Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void

B2B Marketing

To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead... read more

What the?!? 5 Weird but Useful Email Marketing Statistics

What the?!? 5 Weird but Useful Email Marketing Statistics

Email Marketing

1

How many articles and blogs on “need-to-know” email marketing statistics do you read a week? If you’re like us, the answer is A TON. And after a while, all these... read more

Is The End of the Mall Really Coming???

Is The End of the Mall Really Coming???

Consumer Marketing

I keep hearing predictions that the modern mall will be gone 15 years from now. In fact, a couple of months ago, the CEO of a major mall chain gave... read more

18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site

Online Marketing

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not... read more


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How to Differentiate Your B2B Brand in 2014

How to Differentiate Your B2B Brand in 2014

B2B Marketing

Having trouble setting your brand apart from your competitors? You’re not alone. If your brand isn’t a household name, like Amazon or Fedex, you must find other ways to differentiate... read more

Inconsistent Branding: A Recipe for Disaster

Inconsistent Branding: A Recipe for Disaster

Branding

You know it’s happened to you. You’ve chomped down on a Big Mac (or, if you are like me and abhor fast food insert your favorite mass packaged good) only... read more

Crowdfunding Essentials You Need To Know

Crowdfunding Essentials You Need To Know

Strategy

1

How many times have you come up with a great idea for a product that would help you or others in their daily life and thought “if only I could... read more

LinkedIn for B2B Marketing: Make It Work for You

LinkedIn for B2B Marketing: Make It Work for You

B2B Marketing

LinkedIn is an individual tool, right? So if you are a B2B marketer, you might still wondering how LinkedIn might be useful to you and your business. After all, LinkedIn... read more

Beginners’ Guide to Database Marketing (for Small Businesses)

Beginners’ Guide to Database Marketing (for Small Businesses)

Small Business

There has been a shift in the way we do marketing. It is no longer a simple choice between TV, radio or print. We now have to be computer literate,... read more

Public Speaking for PR Pros

Public Speaking for PR Pros

Public Relations

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have... read more

10 Ways Running Can Make You a Better Leader

10 Ways Running Can Make You a Better Leader

Leadership

Effective leadership is important for successful team performance in business, education and sports. Personally and professionally, the ability to take control of the reins and set an inspiring example can... read more

Transformation: Brief Exploration Of Two Radically Distinct Customer Experience Paradigms

Transformation: Brief Exploration Of Two Radically Distinct Customer Experience Paradigms

Customer Experience

What Is The Context For This Conversation? I am following the lead taken by Dawna MacLean in her recent post on encouraging businesses to become more human. It occurs to... read more

This Statistics Roundup Will Improve Your Email Marketing Strategy

This Statistics Roundup Will Improve Your Email Marketing Strategy

Email Marketing

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your... read more

4 Awesome RFP Alternatives for Your Creative Agency Search

4 Awesome RFP Alternatives for Your Creative Agency Search

Strategy

3

RFP got you down? We have a cure for what ails you. We’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since... read more