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The 4 Habits of Great Content Marketers

The 4 Habits of Great Content Marketers
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5 Reasons Your Content Is Failing To Create Value

5 Reasons Your Content Is Failing To Create Value

Content Marketing

The headline statistic of a recent Forrester report was that 85% of B2B marketers fail to connect content activity to business value. The report raises many questions, the most obvious... read more

A CEO's Marketing and Sales Guide to the Way Buyers Research Today

A CEO’s Marketing and Sales Guide to the Way Buyers Research Today

Strategy

Someone looking for your services pulls out the phone book and starts searching … Oh, no, wait – that was 15 years ago. Today, the buyer who picks up the... read more

4 Steps To A Winning Fundraising Case Statement

4 Steps To A Winning Fundraising Case Statement

Strategy

Writing a case statement? Trying to persuade prospects to make major gifts for a big project, like renovating a building or creating an endowment? Here’s a formula that will always... read more

4 Keys to Being a Successful Entrepreneur

4 Keys to Being a Successful Entrepreneur

Business Intelligence

My daughters, Jessica and Jennifer, caught the entrepreneurial bug early. They hadn’t been out of school that long when they decided to start their own company. I didn’t try to... read more

Is Your Marketing Outdated? Here Are 3 Steps To Get You Up To Speed

Is Your Marketing Outdated? Here Are 3 Steps To Get You Up To Speed

Marketing

Traditional marketing tactics are ready for an update. While brands today are sinking huge sums of money and resources into mass, impersonal messaging in the form of TV commercials and... read more


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3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

3 Ways to Make Your B2B Marketing Timely: Lessons from “Weird Al” Yankovic

B2B Marketing

#452226178 / gettyimages.com Have you caught any of “Weird Al” Yankovic’s new videos? He released one a day for eight days, and they’re all hilarious. Here’s one of my favourite... read more

Lead Generation Tips – Using The Inside Look

Lead Generation Tips – Using The Inside Look

Marketing

Like it or not, a lead generation process has a considerable amount of sucking up both on the part of the marketers and on the prospects. How many times have... read more

Are explainer videos still effective in 2014?

Are explainer videos still effective in 2014?

Video Marketing

Recently I came across a Quora question that asked if explainer videos are still effective in 2014. I posted a response on Quora, but I think the question is worthwhile... read more

Audience Wars: TV and Online Advertisers Want Your Attention—And They’re Using Each Other to Get It

Audience Wars: TV and Online Advertisers Want Your Attention—And They’re Using Each Other to Get It

Digital Marketing

One of the most talked-about issues in the marketing space is advertiser budgets—and where they’re going. Online video? Traditional television? Most of the reports are all over the board. However,... read more

How A Broken Tumble Dryer Converted Me Into A Brand Fan

How A Broken Tumble Dryer Converted Me Into A Brand Fan

Branding

I never would have thought that a tumble dryer would inspire me to write a blog post. A few weeks ago my tumble dryer broke down. This quickly became top... read more

Why You Must Avoid Feedback from These 3 People

Why You Must Avoid Feedback from These 3 People

Human Resources

Question—have you ever tossed your annual review in the trash, without reading it, within seconds of it landing in your hands? I have…twice actually. I can explain…but a little later.... read more

Suffering From Selling Insanity?

Suffering From Selling Insanity?

Sales Management

It’s time for sales leadership to ask themselves if they are insane. Yes, a ‘mirror-mirror-on-the-wall moment’ may be in order. Albert Einstein stated that the definition of insanity is doing... read more

It's Not The Journey, It's The Destination

It’s Not The Journey, It’s The Destination

Sales Management

There is a new axiom being touted by B2B..gulp..”thought leaders” over the last 12-18 months. That axiom being that buyers are 80% through the buying journey prior to speaking to a sales person. The... read more

Making the Case for Multiple eCommerce Test Environments

Making the Case for Multiple eCommerce Test Environments

Online Marketing

To stay ahead of the game, smart eCommerce companies are already in prep mode for the upcoming holiday shopping season. With only 121 days until Black Friday, the somewhat official... read more