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There Is A Serious Problem In Recruiting

There Is A Serious Problem In Recruiting

Human Resources

Recruiters make so many mistakes. The real problem is that recruiters think they’re good at what they do, when in fact, they’re not really good at all. Companies end up... read more

How Leaders Can Create Company Culture That's Irresistable To Millennials

How Leaders Can Create Company Culture That’s Irresistable To Millennials

Leadership

How do you create an atmosphere that keeps top performers at your organization? How do you keep your competitors from plucking your best talent? How do you minimize top performers... read more

Future Of Customer Service: Robots And Apps Enhance Customer Experience

Future Of Customer Service: Robots And Apps Enhance Customer Experience

Customer Experience

New Technology It’s been in the news. Lowe’s, the chain home improvement store is experimenting with robots that help with customer service. I have seen an amazing video of a... read more

B2B Content Marketing – Five Reasons It’s So Tough to Track

B2B Content Marketing – Five Reasons It’s So Tough to Track

Content Marketing

A new survey by the Content Marketing Institute found that 86% of businesses are using content marketing. CMI found that marketers spend an average of 28% of their marketing budget... read more

If There’s No Work, What To Do Next?

If There’s No Work, What To Do Next?

Human Resources

Today’s weak economy has changed the psychology of hiring. During past weak economic times, companies might hire temps, and once the economy gained strength, permanent hiring ensued. We have not... read more

The 5 Scariest Marketing Mistakes This Halloween

The 5 Scariest Marketing Mistakes This Halloween

Email Marketing

It’s that time of year. Sugary treats are being stockpiled, costumes are being sewn, or bought, or torn (depending on your style). All your favorite TV shows are airing special... read more

12 Ways To Help Your Employees Succeed

12 Ways To Help Your Employees Succeed

Human Resources

We all have worked with or employed people who, for a myriad of reasons, don’t do their jobs well. Hopefully these people are the minority in your organization. I honestly... read more

Spooky Marketing Mistakes Local Businesses Should Avoid

Spooky Marketing Mistakes Local Businesses Should Avoid

Marketing

Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost... read more

5 Tips To Make The Right First Impression

5 Tips To Make The Right First Impression

Communications

No matter what you are doing, as an entrepreneur, you are networking for the company you created. For that reason, you have to learn how to make a good first... read more

3 Good Reasons To Outsource Your Marketing

3 Good Reasons To Outsource Your Marketing

Marketing

Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these... read more

Branding With Hashtags: Making Sense Of The Conundrum

Branding With Hashtags: Making Sense Of The Conundrum

Branding

Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags... read more

15 Attitudes That Are Ruining Your Life and Work

15 Attitudes That Are Ruining Your Life and Work

Human Resources

1

For a happier work life, recognize these harmful thoughts and stop them in their tracks. More than three decades ago, psychologist Aaron Beck and his student David Burns explored the... read more

From Warm Leads To Qualifying And Closing In Just 4 Steps

From Warm Leads To Qualifying And Closing In Just 4 Steps

Sales Management

Generating revenue for your business shouldn’t be a disjointed process with isolated teams and tasks. Instead, your sales process needs to flow seamlessly from initial warm lead generation to closing... read more

Online Ad Spend: Still Rising, Trending Mobile & Social

Online Ad Spend: Still Rising, Trending Mobile & Social

Digital Marketing

They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the... read more

Finally, Small Business Social Media Is Evolving

Finally, Small Business Social Media Is Evolving

Small Business

These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has... read more