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11 Sure-Fire Tips on How to Make Sure Your Email Marketing Works

11 Sure-Fire Tips on How to Make Sure Your Email Marketing Works
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Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

Is Panda 4.0 the End of the Press Release? (Spoiler Alert: No)

Public Relations

It seems that Google is doing more than just keeping us on our toes these days. Many of the changes they are making to the algorithm are making it seemingly... read more

Executive Summaries: The Least Understood Part of Proposals

Executive Summaries: The Least Understood Part of Proposals

Strategy

Perhaps it’s the name that confuses us—Executive Summary. We hone in on the word summary, when the real focus should be on the word executive. Personally, I prefer the term... read more

Using Voice Technology for Profit

Using Voice Technology for Profit

Business Intelligence

Wholesalers are unlocking extensive savings by communicating with their multi-channel software through the spoken word. An increasing number of businesses are realising bottom line benefits and competitive advantage through integrating... read more

Why a Comprehensive HCM Approach can Improve Hourly Staff’s Work/Life Balance

Why a Comprehensive HCM Approach can Improve Hourly Staff’s Work/Life Balance

Customer Experience

As retailers improve the balance between their business’ demands and the needs and convenience of staff, employees’ engagement, happiness and productivity increase. These are the left and right hands of... read more

Eight Things I Miss About Working in an Office (and Their Replacements)

Eight Things I Miss About Working in an Office (and Their Replacements)

Human Resources

Maybe you love working in an office. The long commute, the jostling with fellow worker bees in the elevators, and the lunches at your desk all contribute to your feeling... read more

With the Weather Turning Colder, Isn’t It Time to Turn Up Your Customer Service?

With the Weather Turning Colder, Isn’t It Time to Turn Up Your Customer Service?

Customer Experience

The summer holiday break is almost over, with autumn looming in the air. Children will start their new school year soon and September marks the start of the end of... read more

Why Are Millennials So Fickle With Their Brand Loyalty?

Why Are Millennials So Fickle With Their Brand Loyalty?

Loyalty Marketing

There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published... read more

B2B Marketers Still Struggle With Lead Nurturing

B2B Marketers Still Struggle With Lead Nurturing

B2B Marketing

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales... read more

Testing Your Content Marketing Chops When Your Career Is On The Line

Testing Your Content Marketing Chops When Your Career Is On The Line

Content Marketing

Suddenly, Heather Dopson found herself without a job. For the last two years, she was working at Infusionsoft in the Phoenix area, building the social and content marketing functions. The... read more

How to Hire New Employees to Fit Your Company Culture

How to Hire New Employees to Fit Your Company Culture

Human Resources

Most small businesses have a clear definition of their core values, but many don’t realize that these core values are considered their “company culture.” When you hire new employees, your... read more

Do Website Popups Really Work?

Do Website Popups Really Work?

Online Marketing

If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place... read more

7 Must Have Features of a Content Curation Tool

7 Must Have Features of a Content Curation Tool

Content Marketing

The profusion of Content Curation tools and Content Marketing tools in the marketing may be overwhelming. Specially if you are just new in the block of Social Media or trying... read more

How to Upgrade Your Resume, Part 2

How to Upgrade Your Resume, Part 2

Human Resources

Having a full-time career coaching business for 12+ years, I have reviewed thousands of resumes and rewritten hundreds of professional and executive resumes. I believe I have seen all of... read more

How to Encourage Creativity – the Magic Sentence

How to Encourage Creativity – the Magic Sentence

Human Resources

The easiest way to crush creativity is to find fault with new ideas which colleagues and subordinates bring forward. The more clever and more experienced you are, the easier it... read more

Keys to Success: New Opportunities for Women in Business

Keys to Success: New Opportunities for Women in Business

Leadership

We’ve seen lots of headlines recently about women small business owners, including two senators seeking to boost opportunities, and women’s superior efforts in crowdfunding. Here’s a look at those developments.... read more