Business
Are You Sabotaging Your Website Optimization Program?
I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan... read more
How We Got 300 More Paid Subscribers With A Single Email
As the result of one email, we have acquired 30 percent more paid users and increased our monthly revenue by 25%. How, you ask? Let’s Start With A Little Background…... read more
Are You Increasing Your Marketing Budget? Everyone Else Is.
If you’ve been online anytime in the last 2 years, you may have heard of little thing called content marketing. It’s the latest buzz word in the digital marketing space... read more
Targeting Low Funnel Keywords for Increased Conversion and Decreased CPC
In my previous two posts, I discussed the best types of page layouts to send both high and low funnel keywords to. These were the type of layouts that provided... read more
When IT Sales Leads Change Daily Routines
The variety of your products may attract a variety of IT sales leads but they all have one thing in common. Should those sales leads become qualified, your products run... read more
Optimizing Paid Search Bids for Seasonality & Cyclical Trends
Anticipated changes in paid search performance, such as increases in RPC or decreases in conversion rate, create a common challenge that all bidding strategies must address—seasonality. To account for seasonal... read more
Proximity Marketing. Waiting Is Not Innovating.
You are at a bus stop. The timetable says the next bus arrives in 5 minutes. You wait for 10 minutes. No bus in sight. Another 10 minutes. The bus... read more
Content Marketing: Content Beyond Copy
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect... read more
Bond Market Shows Signs of Weakness Ahead
Something is starting to smell in the bond market… Since their peak in July of 2012, 30-year U.S. bonds have declined in value—they are down almost six percent. Trading above... read more
Chicago Bridge & Iron Co: Fundamental Stock Research Analysis
Before analyzing a company for investment, it’s important to have a perspective on how well the business has performed. Because at the end of the day, if you are an... read more
A Froth Called the Stock Market
Didn’t the government say the economy is getting better? Why do I question what they’re saying? Because consumer spending is going the wrong way. Core retail sales declined 0.1% in... read more
In the B2B World, Market Awareness Trumps Sales Skills
Earlier in my career, I was VP of marketing for a mid-size software company in the content management space. There were a couple of very large competitors, who we termed... read more
Video in Content Marketing: How to Make a Business Video
Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders... read more
360 Feedback at Every Level
One of the most reassuring things about 360 feedback is that an employee never has to feel they are the only the one involved in the process. In fact everyone... read more
How Random Acts Of Kindness Can Change Your Life And Career
I’m talking about the act of “Paying it Forward”. Acts of kindness and giving really do make you feel happier and in control. In a world full of stress, deadlines... read more
