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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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The Content Lifecycle of a Perfect Post

The Content Lifecycle of a Perfect Post

Content Marketing

Considering the demand for quality content, all digital marketers need to have an idea of how the content lifecycle works in order to master it. To create successful content, we... read more

The ‘Spoiler Effect’ and How It Can Transform Your Content

The ‘Spoiler Effect’ and How It Can Transform Your Content

Content Marketing

I love “Game of Thrones,” “Breaking Bad” and “The Walking Dead.” At a glance these series seem to have absolutely nothing in common, but they do have one common denominator:... read more

The 8 Most Overused Words in PR and Marketing

The 8 Most Overused Words in PR and Marketing

Public Relations

When you’re writing about your own product or service, it’s easy to fall into the habit of hype. It’s understandable. After all, ultimately you’re hoping your PR press release, pitch,... read more

Using Words with Purpose: Purposeful Language for Powerful Proposals

Using Words with Purpose: Purposeful Language for Powerful Proposals

Communications

What’s in a word…a phrase…a sentence…a paragraph? Frankly, quite a lot. Language is more than spelling, punctuation, sentence structure and grammatical phrasing. Language is about tone, feeling, understanding; effectively communicating... read more

The Only 2 Productivity Hacks You Will Ever Need to Know

The Only 2 Productivity Hacks You Will Ever Need to Know

Strategy

How many articles have you read that start with: Top 10 ways to boost productivity 5 rules of productive week 12 tricks to increase productivity 9 habits of productive people... read more


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B2B Social Media – A Two Horse Race?

B2B Social Media – A Two Horse Race?

B2B Marketing

Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then... read more

An Entrepreneur's Best Trait?  Being Able to Grab the Bull by the Horns

An Entrepreneur’s Best Trait? Being Able to Grab the Bull by the Horns

Leadership

Have you ever watched a rodeo?  The bull bucks so violently that it’s considered a major feat for a rider to stay on for eight seconds.  That doesn’t seem like... read more

Ways to Improve Your Calls-to-Action

Ways to Improve Your Calls-to-Action

Online Marketing

Many people (you included) understand clearly how important an effective call-to-action can be for your business. Ironically, the call-to-action is often the element that falls through the cracks. Some people... read more

Why Do You Sell?

Why Do You Sell?

Sales Management

The other day I was having a conversation with someone. He asked a very intriguing question, “Why do you do what you do?” He was referring to my businesses and... read more

Customer Mojo – What It Is And 4 Ways To Get It

Customer Mojo – What It Is And 4 Ways To Get It

Customer Experience

Do you have customer mojo?  To find out ask yourself the following – *Do your customers tell others about your company? *Do they give you another chance when something goes... read more

In Startup Land, Management Really Is Nimble

In Startup Land, Management Really Is Nimble

Startups

Maybe it’s just because startup companies are small by definition, but management really isnimble.  In our company, “management” is three people:  the CEO, the CTO and the CMO. I’m still... read more

Three Ways Online Learning Boosts Employee Productivity and Company Profits

Three Ways Online Learning Boosts Employee Productivity and Company Profits

Human Resources

Online learning is nothing new, but recent trends make it easier than ever for companies to boost employees’ productivity and ultimately company profits. For many businesses, the latest, greatest change... read more

10 Browser Shortcuts to Increase Conversion & Decrease Time Waste

10 Browser Shortcuts to Increase Conversion & Decrease Time Waste

Strategy

Every marketer knows how browser shortcuts are great time savers as they speed up your activities. only browser shortcuts can do a lot more than just save time, they can... read more

6 Tips to Achieve Maximum Productivity

6 Tips to Achieve Maximum Productivity

Strategy

As I get ready for my second family visitor in less than a week I have had no choice but to make sure that I am being as productive as... read more