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Context Marketing vs. Content Marketing

Context Marketing vs. Content Marketing
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Graphics is Not My Thing: Part 2: Editing

Graphics is Not My Thing: Part 2: Editing

Marketing

Last time, I shared simple steps on how you can improve taking photos, especially if you have a blog or website centered around product reviews, your family or travel. This... read more

Thinking About Marketing Automation?

Thinking About Marketing Automation?

Marketing Automation

HOW TO GET STARTED WITH YOUR BUSINESS AUTOMATION PROCESS From a one-man consultancy to an enterprise-level organization, marketing automation can solve a plethora of sales and marketing challenges. With so... read more

How and Where Thought Leaders Lead: Their Top 5 Behaviors

How and Where Thought Leaders Lead: Their Top 5 Behaviors

Strategy

The label “thought leader” seems to get tossed around pretty indiscriminately these days. In my experience, not all definitions of thought leader are equal. So what is a thought leader?... read more

Is An Empty Meeting Room a Sign of Productivity?

Is An Empty Meeting Room a Sign of Productivity?

Strategy

While working at a SaaS provider that was growing exponentially, one week I actually hit a saturation point where my entire work week was reserved in meetings. It was destroying... read more

Making Margins Larger In Professional Services Organizations

Making Margins Larger In Professional Services Organizations

Strategy

There’s nothing like a nice hefty profit margin. When the percentage difference between costs and  revenue is relatively high, a professional services organization (PSO) gains the flexibility to invest in... read more


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Dynamic Planning as Marketing Transformation

Dynamic Planning as Marketing Transformation

B2B Marketing

“Our plan is locked.” This all-too-common refrain from B2B marketing leaders is typically the culmination of months of work. And it’s often intended to convey a sense of common purpose... read more

On Letting Go of Old Beliefs (and What That Has to Do with Your Email List!)

On Letting Go of Old Beliefs (and What That Has to Do with Your Email List!)

Email Marketing

We all carry around beliefs that inform our lives — the way we make decisions, the way we interact with people, the way we run our businesses. But how often... read more

Increase Social Engagement When Quality Trumps Quantity

Increase Social Engagement When Quality Trumps Quantity

Strategy

There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest... read more

4 Qualities of Fast-Moving, Change-Making Companies

4 Qualities of Fast-Moving, Change-Making Companies

Strategy

When it comes to marketing, John Ellett has seen it all. As CEO of nFusion, a digital-centric marketing agency in Austin, Texas, Ellett revitalizes all kinds of brands, from American... read more

Look for the Solution Inside the Problem

Look for the Solution Inside the Problem

Strategy

Two prisoners dug a tunnel from their cell 80 feet to escape from prison. Where did they hide the dirt? I heard this story from Roni Horowitz of the consultancy... read more

Challenges of Understanding Customer Perception

Challenges of Understanding Customer Perception

Customer Experience

There are many people out there who lack all self-awareness. I’m sure you know the type. Those who loudly blow their noses in fine restaurant dining rooms. The characters who... read more

Whose Job Is It, Anyway?

Whose Job Is It, Anyway?

Human Resources

Many people in organizations experience confusion from time to time due to changes in job roles or organizational structure, turnover in management or peers, or even the positive circumstance of... read more

Building a Corporate Persona is the Key to Differentiating Your Company

Building a Corporate Persona is the Key to Differentiating Your Company

Strategy

Take out a piece of paper, and write down what you think makes your company different from its competitors. Now, Google your competitors and see if you can tell the... read more

Fasten Your Seat Belt for the “Battle of the Brands”

Fasten Your Seat Belt for the “Battle of the Brands”

Branding

The Airline Deregulation Act of 1978 phased out the Civil Aeronautics Board and its control of pricing and routes in commercial aviation and paved the way for decades of new... read more

Why You Are Not Organized For Effective Marketing Automation (Part 1)

Why You Are Not Organized For Effective Marketing Automation (Part 1)

Marketing Automation

Do you understand the different organizational models? Overview: When converting from traditional Marketing to automated Marketing, most organizational leaders underestimate the impact this change will have on their people. The... read more