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5 Reasons Email Marketing Should Be Part of Your Marketing Playbook

5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
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Retailers Are Already Gearing Up for the Holidays

Retailers Are Already Gearing Up for the Holidays

Consumer Marketing

I have to admit I found it disconcerting this week when I saw Christmas lights and decorations on the shelves next to Halloween candy, costumes, and discounted school supplies at... read more

3 Ways To Build Instant Credibility For Your Brand

3 Ways To Build Instant Credibility For Your Brand

Branding

One of the most talked about aspects of building a business as of late is that of growing your brand. There are millions of brands out there bombarding consumers on... read more

Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic

Content Marketing

You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. This quiz, “How Y’all, Youse... read more

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Digital Marketing

(Read part one here.) Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. 1. While they want to be a full service... read more

Common Writing Mistakes. Oh, How Common!

Common Writing Mistakes. Oh, How Common!

Communications

3

The great thing about writing is that you can play with language, syntax, tone of voice etc – but there are rules to follow in terms of spelling, punctuation, readability,... read more

Viral Marketing 101 – For Beginners

Viral Marketing 101 – For Beginners

Marketing

Gone viral. Shared. Cited. Interviewed. If you know what these words mean, you’re likely looking to achieve the same with your website or social media marketing campaigns. If you don’t... read more

Why the Old School Dow Theory Still Applies

Why the Old School Dow Theory Still Applies

Finance

Getting a sense of where stocks are going to go in the year ahead is always difficult with the major indices at their all-time highs. The fundamental backdrop is still... read more

The Digital Skills Gap - How It Can Harm Business and How to Make Sure It Doesn't Harm Yours

The Digital Skills Gap – How It Can Harm Business and How to Make Sure It Doesn’t Harm Yours

Digital Marketing

Finding the right digital skills to deliver business results is becoming more difficult – Fact.  Training establishments are finding it harder and harder to keep up to date with client... read more

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

B2B Marketing

In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook. “Know the rules well, so you can... read more

Importance of PPC Quality Scores

Perfect 10: The Importance of PPC Quality Scores and How They Work

Online Marketing

Being evaluated, graded, and judged often isn’t pleasant, but when it comes to running an online business, it’s necessary. If you’re performing PPC advertising, the Internet watchdogs will keep an... read more

Content Curation: 9 Things To Keep In Mind

Content Curation: 9 Things To Keep In Mind

Content Marketing

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing... read more

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

Online Marketing

Every entrepreneur, start-up founder, or webmaster of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing... read more

Mistakes to Avoid on Your First Day at Work

Mistakes to Avoid on Your First Day at Work

Human Resources

2

Last week, I discussed how you can get ready for your first day at work. This week, I am going to point at some mistakes that you should definitely avoid... read more

Soft Metrics That Have A Significant Effect On Your Bottom Line

Soft Metrics That Have A Significant Effect On Your Bottom Line

Strategy

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the... read more

Being Available Is More Important Than Being Different

Being Available Is More Important Than Being Different

Strategy

Focusing on product choice or social networks is less important Anyone in business needs to differentiate themselves from the competition. So it is inevitable that businesses try to produce services... read more