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Monetization Strategies For The Internet of Things

Monetization Strategies For The Internet of Things
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Do Less - Achieve More

Do Less – Achieve More

Strategy

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Do more –achieve more is a recipe for exhaustion and collapse. And you are probably tired of being tired, right? Doing more does not make you more productive or efficient.... read more

6 Ways To Expand Your Personal Brand Beyond LinkedIn

6 Ways To Expand Your Personal Brand Beyond LinkedIn

Branding

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“If you want to land a job, you need to be on LinkedIn. Period!” How many of you have heard this advice over and over again? I’m sure by now,... read more

5 Things Moms Want To Stop Hearing From Brands

5 Things Moms Want To Stop Hearing From Brands

Branding

For decades, brands have grouped moms together as a single target audience and have assumed that they all think the same way, feel the same way, and go through the... read more

Employee Survey Topics You Haven’t Thought Of

Employee Survey Topics You Haven’t Thought Of

Human Resources

Employee surveys are being done all wrong. I keep mentioning how instead of a lengthy survey once a year, you should break down the surveys into smaller, more digestible formats.... read more

The Chasm of Expectations Between B2B Marketers And Buyers

The Chasm of Expectations Between B2B Marketers And Buyers

B2B Marketing

If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree... read more

Creating Viral Content Comes Down to Just Letting Go

Creating Viral Content Comes Down to Just Letting Go

Content Marketing

If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content... read more

5 Epic Content Marketing Tips From Joe Pulizzi

5 Epic Content Marketing Tips From Joe Pulizzi

Content Marketing

What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides? Perhaps gaining actionable items to implement... read more

Consistent And Predictable Experience Creates Customer Confidence

Consistent And Predictable Experience Creates Customer Confidence

Customer Experience

Customer Expectations You can have outstanding customer service, but it only takes one mistake to erode the customer’s confidence, thus diminishing the chance you’ll have at gaining the customer’s loyalty.... read more

The 5 Professionals You Need On Your Content Marketing Dream Team

The 5 Professionals You Need On Your Content Marketing Dream Team

Content Marketing

I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized... read more

How Martha Stewart Is Killing It With Content This Halloween

How Martha Stewart Is Killing It With Content This Halloween

Content Marketing

Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously... read more

3 Shining Examples of How Great PR Can Conquer All

3 Shining Examples of How Great PR Can Conquer All

Public Relations

Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and... read more

The Evolution Of The Sales Role

The Evolution Of The Sales Role

Sales Management

In the age of the tweeting refrigerator, salespeople are transitioning. The process of a sale no longer unfolds over just one platform; however in many cases it does involve multiple... read more

How to Drive Traffic and Leads with Microcontent

How to Drive Traffic and Leads with Microcontent

Content Marketing

There are two significant problems that crop up often in content marketing. The first is that you may not have enough time, budget or even personnel to create the fabled... read more

Business Moves from Industrial to Social Age with Content Marketing

Business Moves from Industrial to Social Age with Content Marketing

Content Marketing

As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in... read more