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Which CMS Platform is Right for My Website? WordPress, Drupal or Joomla?

Which CMS Platform is Right for My Website? WordPress, Drupal or Joomla?
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Which Visual Marketing Platform is Best for Your Brand?

Which Visual Marketing Platform is Best for Your Brand?

Marketing

Keeping your business on top of social trends can be an exhausting challenge. As soon as your Facebook page started collecting likes, you had to learn how to market in... read more

The Science of Marketing: Why Measured Marketing is No Longer Enough

The Science of Marketing: Why Measured Marketing is No Longer Enough

Marketing

“The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects... read more

How to Conduct a Website Content Audit in 3 Easy Steps

How to Conduct a Website Content Audit in 3 Easy Steps

Content Marketing

If you’re looking to undergo a full website redesign, or if you’re simply trying to update your brand messaging, it’s essential to perform a content audit. Analyzing your current content... read more

4 Examples of Content Marketing Gurus

4 Examples of Content Marketing Gurus

Content Marketing

Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging. Today, content marketing... read more

How Social Media and Online Video are Shaping Customer Service

How Social Media and Online Video are Shaping Customer Service

Customer Experience

Social media is too important to be ignored anymore. Nearly every company concerned with developing an online presence is also present on social media and is at the very least... read more


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3 Marketing Strategies for Generating Valuable Referrals

3 Marketing Strategies for Generating Valuable Referrals

Strategy

eMarketer recently posted an article citing a Q1 2014 report from Gallup and Wells Fargo—it found that attracting customers, targeting business opportunities and finding work or new business was the... read more

Content Marketing: Can It Be Done In Your Spare Time?

Content Marketing: Can It Be Done In Your Spare Time?

Content Marketing

I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore... read more

Get Customers to Come Back Again and Again: 5 Things You Should Try

Get Customers to Come Back Again and Again: 5 Things You Should Try

Customer Experience

Every morning, my dog Zoe and I start the day with a walk down Main Street in my hometown. Despite only a handful of stores being open at that time,... read more

How To Write A Good Job Description

How To Write A Good Job Description

Human Resources

Most job descriptions that are written make companies look like robots. We need to stop doing this, it’s an embarrassment to the HR industry. Not long ago, I was at... read more

How to Test Your Business Idea at (Almost) Zero Budget

How to Test Your Business Idea at (Almost) Zero Budget

Strategy

Who do you think of when I say “first in flight”? The Wright brothers, right? Interesting though, back then, it wasn’t the Wright brothers, but a man named Samuel Langley.... read more

Brand Messaging Unravelled: Your Brand Messaging Checklist

Brand Messaging Unravelled: Your Brand Messaging Checklist

Branding

What’s your brand message? Even if you don’t have a brand message written out on your ‘inspirational whiteboard’, you’re doing brand messaging already. You are doing it in your content,... read more

Using Design to Incite Emotion for Conversations

Using Design to Incite Emotion for Conversations

Branding

1

The online world is no longer viewed as a stagnant source of information. People don’t log on to find information and simply leave to go on with the rest of... read more

Prepositions Can (And Should) Act as a Sentence Caboose

Prepositions Can (And Should) Act as a Sentence Caboose

Communications

“You shouldn’t end a sentence with a preposition at.” Tracy Jordan, 30 Rock Hundreds of years ago, some grammar snob came up with the idea that we should never ever... read more

collaboration

Why Collaboration Must Be Ingrained in Company Culture

Strategy

Collaboration is the root of success in many industries. Google began when Larry Page and Sergey Brin collaborated on a search engine that then gave birth to the technology giant... read more

Why Sometimes You Have To Say No To New Business

Why Sometimes You Have To Say No To New Business

Strategy

Not every lead is a good one. In my first year I’ve starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down.... read more