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5 Ways to Recognize B2B Lead Generation Failure …and Move On

5 Ways to Recognize B2B Lead Generation Failure …and Move On

B2B Marketing

Last week I talked about “quick wins”. Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are... read more

5 Simple Tricks for Building a Better Partner Program

5 Simple Tricks for Building a Better Partner Program

Strategy

“Friends, Romans, resellers, lend me your customer networks!” Selling your product or service through partners can make a ton of sense, and rapidly expand your ability to reach customers without... read more

Infographics Are Ineffective For Many Marketers. Here's Why

Infographics Are Ineffective For Many Marketers. Here’s Why

Content Marketing

Most infographics achieve the same result: failure. Why? Because most marketers think of them as a magical form of content that will produce results no matter what. Infographics are ineffective... read more

10 Questions To Ask Yourself Before You Start Your Own Business

10 Questions To Ask Yourself Before You Start Your Own Business

Startups

It is generally agreed that we need more business start-ups. Small businesses are engines for economic growth, innovation and employment. We need more entrepreneurial activity and that means more individuals... read more

Pump Up the Product Page: 11 Tips for Descriptions & Design

Pump Up the Product Page: 11 Tips for Descriptions & Design

Online Marketing

Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to... read more

The Content Solution: How To Bring In More Qualified Traffic To Your Website

The Content Solution: How To Bring In More Qualified Traffic To Your Website

Content Marketing

Typically, every CEO and marketing manager dreams of copious amounts of buying traffic pouring into their website. Everyone wants their Google analytics traffic report to always show an increase, and,... read more

Top 5 Places In The World To Launch A Startup

Top 5 Places In The World To Launch A Startup

Startups

If you`re looking for the perfect place for your startup, you may want to consider Hong Kong. According to research compiled by Washington State University`s College of Business, Hong Kong... read more

5 Job Interview Questions Designed To Trip You Up

5 Job Interview Questions Designed To Trip You Up

Human Resources

It’s the human element that makes interviewing for a job so tricky, so daunting. You can hold all the practice interviews and rehearse all the canned answers you want, but... read more

9 Voicemail Tips to Dramatically Improve Return Calls

9 Voicemail Tips to Dramatically Improve Return Calls

Communications

On average, there are 70 voicemails left per day per sales rep. Each voicemail requires roughly 60 seconds each. That’s 30 seconds to listen to a greeting and 30 seconds... read more

Jump on The Freelance Revolution Bandwagon

Jump on The Freelance Revolution Bandwagon

Strategy

In sports, talented athletes look forward to the day they become free agents. Then, they can then shop their services around to the highest bidder or look for the best... read more

Short-Term Jobs: Do They Have a Place on Your Resume?

Short-Term Jobs: Do They Have a Place on Your Resume?

Human Resources

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Landing the right job can take time. You may go through some short-term positions in the interim as you find the right fit. Or, you may hold more than one... read more

Female Marketers are Poised for Success

Female Marketers are Poised for Success

Marketing

I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated... read more

5 Must-Have Qualities For Successful and Smart Content Marketers

5 Must-Have Qualities For Successful and Smart Content Marketers

Content Marketing

So you want to work in content marketing? Excellent choice! While developing smart content as a marketing strategy is not new, “content marketing” as a recent buzzword and career choice... read more

Do You Know The True Cost Of Your Meetings?

Do You Know The True Cost Of Your Meetings?

Leadership

Do you continually come out of meetings feeling ‘what a waste of my time that was’? How many of us arrange conference calls with people, to find that the other person... read more