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Context Marketing vs. Content Marketing

Context Marketing vs. Content Marketing
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Hard Close Loses to Selling Ethically

Hard Close Loses to Selling Ethically

Sales Management

Negotiating the fine line of exuberance for the service you are selling, versus becoming too aggressive in the sales process, is critical for establishing a sound sales foundation and future... read more

B2B Marketing Strategy: Integrate Inbound and Outbound For The Best Results

B2B Marketing Strategy: Integrate Inbound and Outbound For The Best Results

B2B Marketing

Yes, you can call your potential buyer, but can you stay in contact with them every day? Yes, you can put an ad in a magazine, but after one pass... read more

How To Create A Winning Description For Your AdWords Text Ads

How To Create A Winning Description For Your AdWords Text Ads

Online Marketing

Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call... read more

5 Ways to Become the MacGyver of Getting Clicks

5 Ways to Become the MacGyver of Getting Clicks

Online Marketing

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Likewise, in online world, if you create content that no... read more

How To Address a Previous Bad Employer Experience During the Interview: The Rules

How To Address a Previous Bad Employer Experience During the Interview: The Rules

Human Resources

“Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another” –Napoleon Hill Do you have a... read more


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How to Get More Bang for Your Buck with Pay Per Click

How to Get More Bang for Your Buck with Pay Per Click

Online Marketing

If you haven’t already added pay-per-click ads to your online marketing repertoire, it’s time to get on board with one of the most effective tools money can buy. A PPC... read more

21 Actionable Landing Pages for Content Marketers

21 Actionable Landing Pages for Content Marketers

Content Marketing

If you’re a content marketer like me, you’re in the sales funnel front line for your business. You blog, yes. You create amazing content. But how are you turning your... read more

Choice Column or Lookup Column?

Choice Column or Lookup Column?

Strategy

Every time I configure a new list or library, I have to make The Decision: do I use a Choice column or a Lookup column to add metadata? It may... read more

Leveraging the Power of Employees as Customers

Leveraging the Power of Employees as Customers

Strategy

The power of word of mouth referrals from existing customers is widely understood, especially with the increasing use of social media and rising value of social shares, but many companies... read more

How to Effectively Target your Audience

How to Effectively Target your Audience

Digital Marketing

The Problem: New convenient forms of technology like smart phones and tablets have drastically changed the consumer’s attention span. This is because the amount of information that they are inundated... read more

4 Easy Ways to Get More Leads from Your Existing Marketing Material

4 Easy Ways to Get More Leads from Your Existing Marketing Material

Marketing

In order to generate more leads, you don’t always need to create a new marketing campaign, perform a website redesign, or rethink your SEO strategy to rank higher on search... read more

One Simple Practice to Increase CTR up to 700%

One Simple Practice to Increase CTR up to 700%

Online Marketing

Most demand gen professionals and email marketers are consumed with iterative testing to improve the performance of their marketing efforts. I follow the same practice, of course, and over the... read more

Do You Know the Purpose of Your Website? 

Do You Know the Purpose of Your Website? 

Online Marketing

When you first start out building your website, or talking to a website designer about building your website, it’s likely you’re going to be asked “What is the purpose of... read more

The End Game: How to Create Opportunities Early In Inside Sales

The End Game: How to Create Opportunities Early In Inside Sales

Sales Management

With a family background in sales, it’s no wonder I love competition, organization, and numbers. I like that every month your slate is wiped clean and you have another 30... read more