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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas

How to Solve Your Content Problems With Advocates – 3 Noteworthy Ideas

Content Marketing

Today, not only is hard for brands to create enough content to fuel digital and social channels but their content no longer performs as well as it used to. Between... read more

Today’s Big Google AdWords Announcement: What It Means for You

Today’s Big Google AdWords Announcement: What It Means for You

Online Marketing

Today’s the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the... read more

The Power of Visual Content

The Power of Visual Content

Content Marketing

If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts... read more

3 Key Takeaways From Google’s Planned AdWords Changes

3 Key Takeaways From Google’s Planned AdWords Changes

Online Marketing

This morning, Google announced several new AdWords updates which will become available in the coming months. Vice President of Product Management Jerry Dischler made the reveal during the AdWords Performance... read more

Rethinking the Relationship Between Customers and Suppliers

Rethinking the Relationship Between Customers and Suppliers

Product Management

Creating processes that promote learning, trust and adaptability between customers and suppliers can help both be more competitive. How can companies collaborate effectively when the business environment is changing rapidly?... read more


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Technology and Culture: A Chicken and Egg Debate

Technology and Culture: A Chicken and Egg Debate

Business Innovation

Introducing any form of new technology into a business will invariably have an impact on the company culture. But should the latter act as the true driver of organisational change?... read more

Fixing Your Sucky Website Step Three: The End Game

Fixing Your Sucky Website Step Three: The End Game

Online Marketing

Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images... read more

9 Critical Items to Check Off Your List Before Launching a New Website

9 Critical Items to Check Off Your List Before Launching a New Website

Online Marketing

If you’ve been involved in a website project before, you know how nerve racking it can be to finally give the go-ahead to “flip the switch” from the old website... read more

A Bad Hire? Why Are You Freaking Out?!

A Bad Hire? Why Are You Freaking Out?!

Human Resources

For the first time in my career the other day, I was called a grumpy old man. I laughed, as I have never seen my self as a grumpy person.... read more

5 Tips for Negotiating a Pay Raise

5 Tips for Negotiating a Pay Raise

Human Resources

Negotiating a pay raise with your employer has never been an easy task. However, if you feel you are doing great at work and deserve to get a pay raise,... read more

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands to Make The Biggest Splash

Marketing

The measure of success of a campaign is not how many impressions your hashtag gets. The measure of success is how much good will, activity, and energy you get buzzing... read more

Audience-Focused Content: How Microbreweries Connect With Beer Fans

Audience-Focused Content: How Microbreweries Connect With Beer Fans

Content Marketing

A couple of weeks ago, my fiancé and I were on a quest. Our mission? To find the latest Game of Thrones-inspired beer, released by Ommegang Brewery twice a year.... read more

Kill Conversion Killing Carousels Now

Kill Conversion Killing Carousels Now

Online Marketing

Kill your conversion killing carousel now, before further damage is done to your website ROI and revenue Kill conversion killing carousels now, because a carousel is one of the major... read more