Business
Content Marketing: Content Beyond Copy
Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect... read more
Bond Market Shows Signs of Weakness Ahead
Something is starting to smell in the bond market… Since their peak in July of 2012, 30-year U.S. bonds have declined in value—they are down almost six percent. Trading above... read more
Chicago Bridge & Iron Co: Fundamental Stock Research Analysis
Before analyzing a company for investment, it’s important to have a perspective on how well the business has performed. Because at the end of the day, if you are an... read more
A Froth Called the Stock Market
Didn’t the government say the economy is getting better? Why do I question what they’re saying? Because consumer spending is going the wrong way. Core retail sales declined 0.1% in... read more
In the B2B World, Market Awareness Trumps Sales Skills
Earlier in my career, I was VP of marketing for a mid-size software company in the content management space. There were a couple of very large competitors, who we termed... read more
Video in Content Marketing: How to Make a Business Video
Video is a great asset to any content marketing strategy. It allows you to engage your customers, provide infomation about your company or brand and position your employees as leaders... read more
360 Feedback at Every Level
One of the most reassuring things about 360 feedback is that an employee never has to feel they are the only the one involved in the process. In fact everyone... read more
How Random Acts Of Kindness Can Change Your Life And Career
I’m talking about the act of “Paying it Forward”. Acts of kindness and giving really do make you feel happier and in control. In a world full of stress, deadlines... read more
A Common Sense Approach to Marketing your Website
If you’re reading this blog, there’s a good chance you’re a business owner. And if you haven’t spent the past two decades under a rock, you may even have a... read more
Make Your Website Rock: 3 Cool Tools
One of the core ingredients to any online business is a solid website. If you’ve been in business for very long, you may be able to relate to the fact... read more
Before and After: What Takes a Resume from Blah to Blockbuster?
It’s been said that first impressions are lasting impressions. Fair or unfair, people make instant judgments about you. In Blink, New York Times bestselling author Malcolm Gladwell brilliantly describes the... read more
9 Tips for Professional Service Firms to Maximize their Website Content
Many professional service firms forget to leverage one of their greatest marketing assets: their intellectual property. Your ideas, stories and even methodologies are the single best way to differentiate your... read more
Global Trading Tips: 6 Ways to Childproof Your Business
Global sourcing and e-commerce have bred a whole new generation of entrepreneurs, including so called “mumpreneurs” who find inspiration during maternity leave and go into the baby business in more... read more
Digital Media Marketing Expertise Rendered On the Fly
What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear... read more
Software CEOs and University Presidents Agree: Inside Sales Experience is Legit
Inside Sales has created quite the buzz recently. You may be asking yourself, what exactly is inside sales and why all the hoopla? I’ll start off by explaining what inside... read more
