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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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13 Unique Ways Brands Are Using Twitter To Grow Website Sales

13 Unique Ways Brands Are Using Twitter To Grow Website Sales

Online Marketing

Twitter is one of the most effective mediums for communicating real-time information, and as many brands have demonstrated over the last few years, 140 characters are more than enough to... read more

3 Lessons Buddha Would Teach in a Marketing Class

3 Lessons Buddha Would Teach in a Marketing Class

Marketing

1

Do you know why it sucks being the enlightened one? Because people misunderstand you ALL the time. 1) People take things out of context “Life is suffering.” I remember going... read more

Customer Experience Improvement is a Team Sport

Customer Experience Improvement is a Team Sport

Customer Experience

A company is a team, funded by customers. A company is expected by customers to operate as “one”. Nobody likes to hear evidence that the company is not a real... read more

The High Dive: Making a Splash with Storytelling

The High Dive: Making a Splash with Storytelling

Marketing

I get an unsettled feeling inside when I think about diving – particularly going headfirst into any body of water. It’s just not my thing. But when I visited a... read more

4 Ways Google Webmaster Tools Helps Your Content Marketing

4 Ways Google Webmaster Tools Helps Your Content Marketing

Content Marketing

As a small business owner, marketer, or solopreneur, you wear a lot of hats, and you wouldn’t have it any other way. You love multi-tasking, juggling responsibilities, and understanding every... read more


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3 Lessons Content Marketers Can Learn from USA Today's Digital Reboot

3 Lessons Content Marketers Can Learn from USA Today’s Digital Reboot

Content Marketing

When USA Today first came out in 1982, establishment journalists were quick to criticize the paper, calling it shallow, brash, flashy, trivial, multicolored and gimmicky. They said USA Today was... read more

How Professional Organizations can Enhance your Resume and Job Search

How Professional Organizations can Enhance your Resume and Job Search

Strategy

Many job seekers question exactly what they should put on their resume and what is better left off. While you want to avoid adding excess information that does not benefit... read more

How Your Employees Can Make or Break Your Business

How Your Employees Can Make or Break Your Business

Human Resources

When business owners think about how they’re going to take their company to the next level, many factors enter into the equation: market share, revenue, product launches, and marketing, to... read more

The Difference Between Marketing and Branding for the Small Business

The Difference Between Marketing and Branding for the Small Business

Small Business

2

What is the difference between marketing and branding for a small business? Many business owners and professional service companies don’t realize that marketing and branding for the small business is... read more

5 Ways to Add Interactive Content to Marketing

5 Ways to Add Interactive Content to Marketing

Content Marketing

Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer. As more brands realize this, they’re working... read more

Recommending Your Competition Equals Good Customer Service

Recommending Your Competition Equals Good Customer Service

Customer Experience

2

Confidence is Key The other day a potential client inquired about having me speak about customer service at his company’s annual meeting. Typically, one of the first questions a client... read more

The Howard Stern Blueprint to Using Storytelling as a Marketing Strategy

The Howard Stern Blueprint to Using Storytelling as a Marketing Strategy

Marketing

Storytelling is an engaging and fun strategy to adopt while marketing your business. No one knows this better than Howard Stern, the “King of All Media.” No matter what form... read more

Be a Door Opener: Lead Generation Basics for Small Business

Be a Door Opener: Lead Generation Basics for Small Business

Small Business

Do you hold the elevator door open, or frantically push the close button as you see others approach? As Hatchbuckers, we try to be door-openers – not door closers. You’re... read more

Creating a Workplace Your Employees Actually Want to Work In

Creating a Workplace Your Employees Actually Want to Work In

Human Resources

Are your employees motivated to work? As business owners and managers, we want to believe that our employees are eager to arrive promptly to the office everyday and get right... read more

Customer Lifetime Value Prioritizes Customer Experience Management

Customer Lifetime Value Prioritizes Customer Experience Management

Customer Experience

Money talks. It motivates. It prioritizes. Money enables jobs and guides how we do them. So it only makes sense to allocate our efforts according to the source of money:... read more