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Why is Content Marketing Important for B2B Marketers? Part 2

Why is Content Marketing Important for B2B Marketers? Part 2
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Content Marketing Is Ineffective?

Content Marketing Is Ineffective?

Content Marketing

Content marketing is ineffective! At least that’s the tweet that prompted my visit to a PRNewser post. Notice the URL touts the finding: How effective is content marketing: Not very... read more

The 4 Marketing Secrets to Creating Content for a Variety of Industries

The 4 Marketing Secrets to Creating Content for a Variety of Industries

Content Marketing

Everyone’s business is different so everyone’s marketing strategy needs to be positioned differently. Enter a marketing agency. While marketing agencies know how to market, they may not know how to... read more

Hiring a Ghostwriter Does Not Have to Be Scary

Hiring a Ghostwriter Does Not Have to Be Scary

Content Marketing

There is a common misconception among B2B business owners that I want to clear up right here and now: You can’t do content marketing (e.g. create and maintain a blog,... read more

How To Do Outbound The Inbound Way

How To Do Outbound The Inbound Way

Marketing

In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing,... read more

How To Build An Extraordinary Marketing Campaign

How To Build An Extraordinary Marketing Campaign

Marketing

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new... read more


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Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing

Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership,... read more

Lessons From JFK’s Inaugural Speech About Sales and Marketing Messaging

Lessons From JFK’s Inaugural Speech About Sales and Marketing Messaging

Sales Management

On a bitterly cold winter’s day 53 years ago in January 1961, the newly elected President John F Kennedy set out his agenda for change in an inaugural address that... read more

Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them

Top 4 Reasons People Unsubscribe from Your Emails & How to Keep Them

Email Marketing

Wonder why people unsubscribe from your email list? You’re not alone. First, let’s talk stats. According to MarketingProfs, the average unsubscribe rate for most small businesses is below one percent.... read more

 Can Project Management Metrics Create Stakeholder Synergy? Be Careful What You Wish For

Can Project Management Metrics Create Stakeholder Synergy? Be Careful What You Wish For

Strategy

Introduction: Synergy occurs when the interaction of a cohesive group of elements produces an effect that is greater or more favorable than the sum of the individual efforts. Now, let’s... read more

How To Prevent Unauthorized Overtime

How To Prevent Unauthorized Overtime

Human Resources

Although sometimes necessary, excessive amounts of overtime can hurt your business’ bottom line. Without a manager’s approval, employees may even take it upon themselves to work overtime, even if an... read more

Solving for ‘X’ in the ZMOT Equation

Solving for ‘X’ in the ZMOT Equation

Digital Marketing

Consider this scenario: your daughter has studied diligently for an algebra test. She calmly sits down at her desk, confident she’s “got this.” The instructor clicks his stopwatch – it’s... read more

 How Energy Companies Power Their Communications Grid

How Energy Companies Power Their Communications Grid

Communications

When TV news reporters start baking cookies on car dashboards, you know it’s peak energy consumption time. July and August heatwaves also put the operators of local utilities and North... read more

Are Content & Brand Marketing Merging?

Are Content & Brand Marketing Merging?

Branding

According to Retail Research some 250 retail brands have gone out of business in the last five years. These kinds of statistics are enough to sharpen the focus of any... read more

5 Abilities That Help to Predict Success

5 Abilities That Help to Predict Success

Strategy

We are all born with a certain set of skill or abilities. As we grow and develop we get the opportunity to maximize the contribution we make to the world... read more