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10 Content Marketing Lessons From The World’s Fastest Growing Websites

10 Content Marketing Lessons From The World’s Fastest Growing Websites
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How to Choose the Right Candidate for the Job

How to Choose the Right Candidate for the Job

Human Resources

This week, I wanted to help entrepreneurs, recruiters and hiring managers by discussing some tips for choosing the right candidate for the job. Hiring the right candidate is very important... read more

What Does ‘The Voice’ Have To Do With Content Marketing?

What Does ‘The Voice’ Have To Do With Content Marketing?

Content Marketing

There are tons of reality singing competitions on TV, but NBC’s “The Voice” does things a little differently. For singers to ever make it onto a team and into the... read more

Trends to Watch in Crowdfunding

Trends to Watch in Crowdfunding

Strategy

When crowdfunding sites like Kickstarter and Indiegogo emerged in 2008, many people dismissed them as a novelty. But six years later, it’s pretty clear that the doubters were wrong. Successful... read more

The 4 Worst Employee Appraisals In History

The 4 Worst Employee Appraisals In History

Human Resources

You can’t make this stuff up. Some of these performance appraisals I’m about to share with you are just awful. I’ve spoken a lot about performance reviews recently, talking about... read more

The Importance Of Emotion In Marketing Your Brand

The Importance Of Emotion In Marketing Your Brand

Branding

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three... read more

24 Digital Marketing Tips, Tip #9 is Crucial!

24 Digital Marketing Tips, Tip #9 is Crucial!

Digital Marketing

It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media... read more

Create a Customer Experience that Builds Loyalty

Create a Customer Experience that Builds Loyalty

Customer Experience

In the best of all worlds, happy customers mean loyal customers. Loyal customers talk, create buzz and can be an advocate that leads to more customers. Customers want an exceptional... read more

4 Key Drivers for Mobile Sales Enablement Success

4 Key Drivers for Mobile Sales Enablement Success

B2B Marketing

Everyone’s talking about the lack of alignment between sales and marketing but what can you do about it? What are the root causes that keep these teams from accelerating business... read more

B2B Businesses Don’t Use Social Media, Do They?

B2B Businesses Don’t Use Social Media, Do They?

B2B Marketing

There’s no denying the power of social media – how it can theoretically help you to connect with a wider audience, attract new customers and build awareness of your brand. An... read more

Growth Hacking 101: 3 Ideas For Boosting Business

Growth Hacking 101: 3 Ideas For Boosting Business

Strategy

If you do a lot of work in the digital sphere, you’re probably familiar with the idea of “growth hacking.” In 2010, entrepreneur Sean Ellis (known for his work with... read more

The Debate About How To Approach The Modern Consumer Is Over

The Debate About How To Approach The Modern Consumer Is Over

Digital Marketing

This week, Teradata released results from a new international survey of digital marketing leaders about their strategic priorities with regard to technology investment and marketing budgets. We asked questions about... read more

How to Create a Successful Start-up

How to Create a Successful Start-up

Startups

I mostly talk about marketing and social media in the posts and frequent readers expect high-quality, insightful posts to make their marketing sizzle. I hope you’ll forgive today’s digression into... read more

Software Selection: Tips for Choosing Enterprise Innovation Software

Software Selection: Tips for Choosing Enterprise Innovation Software

Business Innovation

Choosing the right tools for your company can be extremely challenging, not to mention expensive, time-consuming, and risky. There are hundred of solutions available for a variety of needs, and... read more

The B2B Buying Decision Process: Challenging The 57% Myth

The B2B Buying Decision Process: Challenging The 57% Myth

B2B Marketing

It’s a statistic that’s been widely quoted and even more widely misunderstood – the idea that the typical modern B2B buying decision process is “57% complete” before the customer even... read more