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5 Online Marketing Mistakes To Avoid

5 Online Marketing Mistakes To Avoid
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Community Content: Primed for Improvement

Community Content: Primed for Improvement

Content Marketing

As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying... read more

To Click or Not to Click – That is the Call to Action Question

To Click or Not to Click – That is the Call to Action Question

Online Marketing

Everything on your landing page leads to this moment – – > inspiring your reader to click that call-to-action (CTA) button. Your landing page has painted a specific vision of... read more

Video Content Strategy: Making the Right Monetary and Time Investments

Video Content Strategy: Making the Right Monetary and Time Investments

Video Marketing

When it comes to editing, be it B2B video content, 30-second commercials, documentaries or feature films, it pays to be organized and to have clear goals in place. I find... read more

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

Branding

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When Kings and Queens could simply say, “off with his head,” the problems were solved. However, when King John signed the Magna Carta and his powers were limited for the... read more

The 5 Types of Writer’s Block in Marketing – and How to Overcome Them

The 5 Types of Writer’s Block in Marketing – and How to Overcome Them

Marketing

Writer’s block is a phantom that can haunt or even halt productivity. Some say it doesn’t exist, some say it’s an entirely real entity, but the truth is it’s both.... read more

Graduates: How To Answer Those Weird And Wonderful Interview Questions

Graduates: How To Answer Those Weird And Wonderful Interview Questions

Human Resources

I’m sure you’ll all be aware of the increasing competition between uni leavers to get a graduate job and believe it or not the poor recruiters are having a tough... read more

How to Reignite Your Business’ Online Image

How to Reignite Your Business’ Online Image

Branding

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Most business owners have experienced a “slump,” or when nothing seems to be working out for them and cash flow is at an all-time low. Whether this slump is caused... read more

Why A Personal Connection Is Important: Lessons from the ALS Ice Bucket Challenge

Why A Personal Connection Is Important: Lessons from the ALS Ice Bucket Challenge

Strategy

Unless you live under a rock, you’ve undoubtedly seen many videos of the ALS Ice Bucket Challenge. There are many creative videos of people dumping ice buckets that have certainly... read more

No Surprises Here: Journalists Still Value Newsworthiness Most

No Surprises Here: Journalists Still Value Newsworthiness Most

Communications

Implementing an effective media relations strategy requires understanding the needs and preferences of professional journalists, and staying abreast of how those needs and preferences are evolving. So I was interested... read more

Your Service Stinks

Your Service Stinks

Customer Experience

In today’s world, it’s hard to go a day without someone complaining about the service that he/she received. People these days are also very short with their responses and they... read more

Why Should I Have A Small Business Blog Part 3 – Engaging Your Visitors

Why Should I Have A Small Business Blog Part 3 – Engaging Your Visitors

Small Business

Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you’ve not already, feel free to take a look at part one, about... read more

The Dyanmics of WordPress Development For Large Organizations

The Dyanmics of WordPress Development For Large Organizations

Online Marketing

Developing a great WordPress site that yields results is one thing, but mix in inter-team dynamics and multiple departments and that’s when things can get complicated. As the business of... read more