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5 Stats Every Ecommerce Business Should Know

5 Stats Every Ecommerce Business Should Know
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5 Ways Technology is Changing Charity

Non-Profit Marketing

Recent years have seen huge leaps in the world of technology. We are now surrounded by computers, tablets, smartphones and even smart watches . Instant web access is a way... read more

3 Key Areas Why Businesses Fail and What to Do

3 Key Areas Why Businesses Fail and What to Do

Strategy

Businesses fail because of any number of reasons, but the biggest cause of business failure is due to the owner spending too much time in the business and not enough... read more

What You Should Know About CRM Customization

What You Should Know About CRM Customization

Strategy

Gartner has predicted CRM will be a $36B market by 2017! Paradoxically, in spite of the whopping market estimate, the actual CRM implementation figure is very low. This begs the... read more

7 Customer Quips You Should Listen To

7 Customer Quips You Should Listen To

Customer Experience

You know how the adage goes: the customer’s always right. Is the customer always right? Probably not. But that doesn’t mean you shouldn’t listen to what your customers have to... read more

Lead Generation Tips – Going Back to the Archives

Lead Generation Tips – Going Back to the Archives

Sales Management

Most content marketers do their best to avoid recycling their old material (or at least, be too obvious about it). The more they do it, the more they risk prospects... read more

Is the Art of Writing Dying?

Is the Art of Writing Dying?

Communications

I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow... read more

What Not to Say to Your CEO

What Not to Say to Your CEO

Leadership

You get it. It’s a new day for marketing and the role you can, and should, play is helping to directly grow top-line revenue. You’ve read the research and seen... read more

3 Social Tools That Will Decrease Shopping Cart Abandonment

3 Social Tools That Will Decrease Shopping Cart Abandonment

Online Marketing

Shopping Cart Abandonment. It’s an issue that can plague any e-commerce site in the worst of ways. The simple notion that every day, e-tailers lose out on millions of dollars... read more

John Hancock Ads Destroy the TV-Digital Divide

John Hancock Ads Destroy the TV-Digital Divide

Video Marketing

The real—and often harsh—realities of life typically don’t make for the most persuasive and entertaining advertising spots. However, in keeping with the John Hancock tradition, the life insurance leader released... read more

Does NPS Actually Work? New Research on the Impact of Net Promoter Scores.

Does NPS Actually Work? New Research on the Impact of Net Promoter Scores.

Marketing

Net PromoterⓇ Scores have been causing waves since they first emerged in 2003. In a now-famous piece for the Harvard Business Review, Fred Reichheld caused the first ripples by claiming... read more

All Employees Need a Little Motivation

All Employees Need a Little Motivation

Human Resources

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Nobody likes to work for someone who doesn’t keep the office employees happy on a regular basis. No, this doesn’t mean you have to go and buy donuts every morning... read more

5 Secrets to Building Top Performing Business Teams

5 Secrets to Building Top Performing Business Teams

Leadership

Many people believe that top performers have an innate ability to succeed. They have something special that propels them to greatness. This is not true. A team of average performers... read more

5 Ways To Get More Interaction From Your Website

5 Ways To Get More Interaction From Your Website

Online Marketing

Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm... read more

What are the Pros and Cons of Implementing RTB on Mobile Devices?

What are the Pros and Cons of Implementing RTB on Mobile Devices?

Digital Marketing

Tipped to be the future of media buying and selling, programmatic is no doubt the hottest topic in digital advertising today. Recently, Proctor & Gamble revealed plans to buy 70%... read more

5 Things Entrepreneurs Need to Know Now About Email Marketing

5 Things Entrepreneurs Need to Know Now About Email Marketing

Email Marketing

There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong... read more