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19 Explosive Content Marketing Tips For eCommerce Stores

19 Explosive Content Marketing Tips For eCommerce Stores
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Can This AdWords Advice Be Trusted? 5 Questions to Ask

Can This AdWords Advice Be Trusted? 5 Questions to Ask

Online Marketing

When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new... read more

5 Ways To Secure Innovation Success Through A Stronger Company Culture

5 Ways To Secure Innovation Success Through A Stronger Company Culture

Business Innovation

We all know that the only constant in today’s world is change. The big warning for businesses today is, of course, “innovate or die,” and planning for change is critical... read more

Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far)

Public Relations

As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some... read more

Thinking About Online Ad Buying? Get To Know These Digital Spaces

Thinking About Online Ad Buying? Get To Know These Digital Spaces

Online Marketing

Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next... read more

Crucial PPC Reports to Run

Crucial PPC Reports to Run

Digital Marketing

Four Helpful Reports When you work with PPC advertising, you gain the advantage of determining just who is clicking through your ads and who is taking a quick exit as... read more

4 Ways To Make Your Next Board Retreat A Major Success

4 Ways To Make Your Next Board Retreat A Major Success

Leadership

Any of us who have ever served on a nonprofit board for more than a year have most likely been part of the ritual known as the “annual board retreat.”... read more

Strategic Plans Are Obsolete!

Strategic Plans Are Obsolete!

Strategy

Strategic planning is extremely important, but the way we plan, and the plan we create, do not provide the dynamic roadmap everyone in the organization needs in order to shape... read more

Do This, Not That: Tips for Growth in Entrepreneurship

Do This, Not That: Tips for Growth in Entrepreneurship

Startups

Planning for business growth is hard to do. Actually growing your business is even more difficult. How do successful companies navigate one of the most challenging junctures of business?  John... read more

5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately

5 Incredibly Annoying Press Release Writing Habits You Need To Ditch Immediately

Public Relations

There’s no glamour in writing press releases. It’s not sexy. It’s not terribly exciting, either. And there’s no fame and fortune waiting for a press release writer. But make no... read more

Marketing 101: Taming Feral Cats

Marketing 101: Taming Feral Cats

Marketing

I get calls all the time asking for marketing help. A typical conversation goes a lot like this: “I need help.” “Ok. What with?” “I need a website,” or “I... read more

Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators)

Turning Data Into Dollars: 4 Steps for Valuing Insights (Ahead of Regulators)

Loyalty Marketing

For many marketers today, the key challenge in collecting customer information is figuring out how to best use it. In the near future, that challenge may change to putting a... read more

How to Master the Art of Failure for Marketing

How to Master the Art of Failure for Marketing

Marketing

The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in... read more

brand ambassador, brand ambassadors, metrics, measure, successful, marketing, social media marketing, smm, social media, influencers, ambassadors

9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns

Marketing

Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success? Which measurements will allow you to see for yourself the... read more

Mobile Website in a Nutshell

Mobile Website in a Nutshell

Digital Marketing

Research by Google shows what danger underestimating mobile users may bring. An astounding 96%1 of mobile consumers have visited a website that was not optimized for viewing on a smartphone... read more

What’s The Hype Around ‘Hyper-Personalization’?

What’s The Hype Around ‘Hyper-Personalization’?

Marketing

By now we have all heard the importance of personalization and how companies can cater their marketing efforts to the individual requirements of their customers. The latest trend however, seems... read more