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32 Free (& Almost Free) Content Marketing Tools

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Ten Top Tips for Budding Entrepreneurs

Ten Top Tips for Budding Entrepreneurs

Strategy

It’s been a rollercoaster ride since I founded Huddle back in 2006 with Andy Mcloughlin. In just over six years we’ve grown from a bedroom start-up to a 200 strong... read more

Could Closed Captioning Increase Video Views, SEO & ROI?

Could Closed Captioning Increase Video Views, SEO & ROI?

Video Marketing

1

The use of closed captions in video are largely thought of in relation to making your video more accessible. But did you know that captions are also a quick way... read more

The What and Where of Big Data: A Data Definition Framework

The What and Where of Big Data: A Data Definition Framework

Big Data

I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data that can be easily organized. As a result these... read more

Is Your Customer Service Strategy Hurting Your Brand?

Is Your Customer Service Strategy Hurting Your Brand?

Customer Experience

The world of customer service has experienced drastic change over the past decade. While your employees on the frontline – your customer service representatives – continue to handle hundreds of... read more

3 Tips for Improving P2P Donor Retention

3 Tips for Improving P2P Donor Retention

Strategy

While there’s no shortage of information and advice on how best to create and promote a peer-to-peer fundraising campaign, there’s very little data available on P2P retention rates following a... read more


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A Brief Guide to Developing Your Personal Brand

A Brief Guide to Developing Your Personal Brand

Branding

Source By this point, we’re all aware of what a brand is, right? At least, when we consider giant companies like Coca-Cola, Apple, Nike, and McDonald’s, we know what a... read more

On Parenting and Sales

On Parenting and Sales

Strategy

You don’t have to travel far—no farther than your nearest movie theater, shopping mall, or amusement park, in fact—to find a gaggle of young people huddled together, silently gazing into... read more

A Four Step Approach to Capturing Customer Requirements

A Four Step Approach to Capturing Customer Requirements

Strategy

In my previous article we looked at the difference between business based and customer based thinking, investigated the true value of a customer and determined that it is not enough to... read more

Make the Most of Your Website with Google Analytics

Make the Most of Your Website with Google Analytics

Online Marketing

Whether you’re an agency or a small- or medium-sized business, many of your leads may come directly from your website. Whether it’s someone making their very first contact with you... read more

Inbound Marketing After 9 Years - From Exaggerated Expectations to Core Marketing Strategy

Inbound Marketing After 9 Years – From Exaggerated Expectations to Core Marketing Strategy

Inbound Marketing

Inbound marketing will be ten years old in 2015. The term inbound marketing was coined in 2005 by Brian Halligan, the co-founder and CEO of HubSpot. In reality, however, some... read more

How to Create an Awesome User Experience with Multiple Communication Channels

How to Create an Awesome User Experience with Multiple Communication Channels

Customer Experience

We live in a time of unprecedented choice. From custom TV packages with thousands of channels to creating the perfect station on Pandora, consumers have come to expect plenty of... read more

Why Moderation Should Be an Integral Part of Your Business Content Strategy

Why Moderation Should Be an Integral Part of Your Business Content Strategy

Content Marketing

You’ve poured your heart and soul into your online business. After several months of tweaking your website and developing your content strategy, all your hard work has begun to pay... read more

Responsive Design is NOT a Mobile Optimization Strategy

Responsive Design is NOT a Mobile Optimization Strategy

Digital Marketing

1

Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is rising and while marketers are trying to figure out which... read more

Why Having A Fun Company Culture Is Good For Business

Why Having A Fun Company Culture Is Good For Business

Human Resources

429 of the original Fortune 500 companies (1955) are no longer is business. Adapt or die. There are still too many managers that think having fun at work isn’t important.... read more

Using Aikido Selling To Close Self-Educating Buyers

Using Aikido Selling To Close Self-Educating Buyers

Sales Management

2

The reason your sales prospects love all the free, helpful content marketing you create is because they end using it against you. Self-educating buyers are using Google Searches and your... read more