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5 Simple Steps For Line Managers To Achieve Employee Engagement

5 Simple Steps For Line Managers To Achieve Employee Engagement

Leadership

How often have we not heard the famous Marcus Buckingham sentence: People don’t leave companies they leave managers?The fact that Google spits out 330 million search results for that sentence... read more

Finding Time For The Decisionmakers

Finding Time For The Decisionmakers

Sales Management

I wrote Finding The Decisionmaker to discuss the consensus buying process and the increasing number of decisionmakers involved in complex B2B sales (average of 5.4, according to CEB.) My good friend, Martin... read more

Tips on Balancing Integrated Marketing

Tips on Balancing Integrated Marketing

Integrated Marketing

Integrated marketing, both in print and digitally online both need to do the same thing; point back to the website. For that to happen you, need to first be proud... read more

Social Media and Small Business Saturday – November 29, 2014

Social Media and Small Business Saturday – November 29, 2014

Small Business

Small Business Saturday was started by American Express five years ago to help small business compete for Holiday sales. (It was also a marketing coup for American Express.)  Falling between... read more

Content Killed the Website Star!

Content Killed the Website Star!

Content Marketing

Close to 80 percent of websites don’t launch on time because the content needed from the client isn’t delivered on time. You’ve probably had this experience. You’re all excited for... read more

The 7 Flavors Of Content Marketing: What’s Yours?

The 7 Flavors Of Content Marketing: What’s Yours?

Content Marketing

According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one.... read more

Why Batman is the Best Halloween Costume for a Content Marketer

Why Batman is the Best Halloween Costume for a Content Marketer

Content Marketing

It’s Halloween. Have a costume yet? Unlikely. You’re a content marketer. You’re busy planning, writing, distributing, recruiting volunteers, repurposing, measuring… you don’t have time for finding costumes. Not to worry.... read more

How to Make Your Landing Page Not Suck

How to Make Your Landing Page Not Suck

Online Marketing

As a marketer, you’ve got top-notch knowledge and implementation chops when it comes to landing pages, so you can safely skip this post, right? In the name of marketing, stop... read more

Three Ways to Use your Demand Funnel, Part 1.  It’s an Always-on MRI to Diagnose Marketing Effectiveness.

Three Ways to Use your Demand Funnel, Part 1. It’s an Always-on MRI to Diagnose Marketing Effectiveness.

Marketing

Back to a medical analogy, wouldn’t it be great if you had tools like your doctors have? Tools that could magically see inside your Marketing “body” and allow you to... read more

Differentiating Yourself in Marketing – Takeaways for SMBs

Differentiating Yourself in Marketing – Takeaways for SMBs

Small Business

Marketing is the backbone of modern businesses. Since it is the key to building brand awareness, it can make or break your big new idea. Marketing is ubiquitous, and viral... read more

Video Marketing Tips

The Perfect Take: How to Use Video Marketing Effectively

Video Marketing

Contrary to what many have claimed, videos are actually a potent online marketing tool. However, there are some key things to know about using videos for search engine marketing purposes,... read more

How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas

How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas

B2B Marketing

Part of the challenge of B2B sales and lead generation is that sometimes the right solution doesn’t work the first time you try it. When a roadblock appears, you need... read more

A Guide to Website Content Development – Editing

A Guide to Website Content Development – Editing

Content Marketing

We wrap up our video series on website content development with some tips on editing your website content. Please see the video below, or read the transcript below the video.... read more