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Monetization Strategies For The Internet of Things

Monetization Strategies For The Internet of Things
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3 Tips for SMBs to Increase Engagement with a Custom Facebook Cover Design

3 Tips for SMBs to Increase Engagement with a Custom Facebook Cover Design

Small Business

With more than 30 million small businesses with active Pages now on Facebook and growing, Facebook is quickly becoming the digital storefront for many small businesses. Just as you wouldn’t... read more

Is Giving Employees Unlimited Vacation Time Such A Bad Idea?

Is Giving Employees Unlimited Vacation Time Such A Bad Idea?

Human Resources

In September, founder of Virgin Group Richard Branson wrote on his blog that Netflix’s ‘non-policy’ on vacation times for employees had inspired him to adopt a similar vacation policy for... read more

The Company Blog: A Source of Free Expression or a PR Disaster Waiting to Happen?

The Company Blog: A Source of Free Expression or a PR Disaster Waiting to Happen?

Public Relations

Numerous articles have been written about the importance of companies having their own blogs. In theory, this adds to the branding of the company, gives the business a face, and... read more

SaaS Customer Success Movement Pushes Customers to Redefine "Success"

SaaS Customer Success Movement Pushes Customers to Redefine “Success”

Customer Experience

In a previous post, my colleague Ravi Thakur eloquently articulated the Kevin Turner evolution of the Customer Success movement in enterprise software, and outlined the differences between customer service and Customer Success. As... read more

How B2B Builds Brand Recognition

How B2B Builds Brand Recognition

B2B Marketing

Nike. Coca-Cola. Apple. These brands are recognized worldwide. And they should be. They’ve spent decades (and many dollars) of establishing that brand presence. While their level of brand recognition isn’t... read more

Align Your Brand Messaging, Start From the Ground Up

Align Your Brand Messaging, Start From the Ground Up

Branding

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There... read more

Segmenting Your Naughty List: If Santa Claus Were an Email Marketer

Segmenting Your Naughty List: If Santa Claus Were an Email Marketer

Email Marketing

The key to a successful email campaign is your contact list. But don’t just settle for one, generic list for your email campaigns this holiday season, look to the man... read more

Keep It Simple: How Successful Brands Have Perfected Minimalist Marketing

Keep It Simple: How Successful Brands Have Perfected Minimalist Marketing

Branding

“Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few... read more

Don't Sell me this Pen

Don’t Sell me this Pen

Sales Management

Sell Me This Pen – Really? On occasion I’ve come across the “Sell Me This Pen” concept. The first time I actually heard somebody use the phrase was in the... read more

Setting Goals That Will Drive Your Email Campaign Through The Roof/Chimney

Setting Goals That Will Drive Your Email Campaign Through The Roof/Chimney

Email Marketing

The holiday season is just around the corner and that means it’s time to gear up and get your email marketing campaigns ready for the busiest quarter of the year... read more

How To Create A Marketing Plan That Works

How To Create A Marketing Plan That Works

Marketing

For many entrepreneurs, making a plan is the key to success. Even when the outcome or results don’t necessarily fit into the plan directly, creating a structured outline or plan... read more

A Better, Smarter and More Profitable Idea Than Content Marketing? Sure Thing

A Better, Smarter and More Profitable Idea Than Content Marketing? Sure Thing

B2B Marketing

The answer to smarter content return on invested capital is so simple . . . And it involved three mission critical “better ideas.” 1. Project manage – the right way.... read more

Bon Voyage: Ensure a Pleasant Customer Journey Through Your Contact Center

Bon Voyage: Ensure a Pleasant Customer Journey Through Your Contact Center

Customer Experience

Customer journey is one key theme in today’s customer service discussions and for a good reason. The concept helps companies map the different stages in the buying cycle and the... read more

There's No Such Thing as a Small Business

There’s No Such Thing as a Small Business

Customer Experience

1

Small business. The term once invoked thoughts of a mom and pop shop or a company headquartered in a room above a garage or cheap office space with second-hand furniture.... read more

How Long Will My Job Search Take?

How Long Will My Job Search Take?

Human Resources

1

I am often asked, “How long will my job search take?” My answer is almost always, “It depends.” I work, primarily, with experienced professionals—which is code for those over 50... read more