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Poor Grammar Is Bad Business

Poor Grammar Is Bad Business
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bluepay

Auto-Bill: Accounting Convenience or Customer Service Killer?

Finance

Given that invoicing is a time-consuming yet essential task for any business that bills clients to get paid, establishing an auto-bill system that automatically charges a client in a stated... read more

Retailers Selecting HCM Technology: Who’s the Decision-maker?

Retailers Selecting HCM Technology: Who’s the Decision-maker?

Customer Experience

Increasingly, in retail and other industries, it’s the CEO. Findings from Gartner’s annual CEO and Senior Business Executive Survey show that CEOs place technology among their very top priorities—right behind growth, cost... read more

Do I Need Social Media for My Business?

Should You Have Twitter and Facebook for Your Small Business?

Small Business

It’s a common question all small businesses ask themselves, should I have social media for my business? The question keeps doing the rounds as there’s no definitive answer; it really... read more

When Your Retention Problem is Internal

When Your Retention Problem is Internal

Customer Experience

If you’re reading this post, you may already be familiar with that sinking feeling that comes when your product or service has a glaring flaw that is ushering your customers... read more

a vs b

The Power of A/B Testing Navigation Elements

Online Marketing

Recently, I’ve found myself writing a lot around the subject of A/B testing and how it can be invaluable in helping to create a site or app which converts. Also... read more


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Fearless Brand Leaders: Episode 2 – NHL

Fearless Brand Leaders: Episode 2 – NHL

Leadership

Of the four major sports leagues in North America, the National Hockey League has undoubtedly faced and overcome the most adversity, with limited exposure in the U.S. and three lockouts... read more

A Case for Mobile VoC Research: 3 Insights From an Evangelist

A Case for Mobile VoC Research: 3 Insights From an Evangelist

Customer Experience

Have you been looking at your web analytics data recently and seen a dramatic increase in traffic coming from mobile and tablet devices? Well you are not alone. Monetate Q4... read more

Go Social or Go Home: Why Twitter and Facebook Are Now Basic Customer Service Channels

Go Social or Go Home: Why Twitter and Facebook Are Now Basic Customer Service Channels

Customer Experience

Ringing a call centre to speak to a customer service operator is fast becoming an arcane practice. Research tells us that almost three quarters (72%) of consumers would rather sort... read more

13 Signs It's Time to Leave a Trade Show

13 Signs It’s Time to Leave a Trade Show

Marketing

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense.... read more

Originality is Not All That Original

Originality is Not All That Original

Strategy

What do William Shakespeare and Led Zeppelin have in common? They both pinched much of their material from artists that came before them. The Bard, who added a few thousand... read more

5 Lessons We Can Learn From Tej Kohli’s Success

5 Lessons We Can Learn From Tej Kohli’s Success

Strategy

A visionary, an entrepreneur, a philanthropist: Tej Kohli is all of these things. Born in India in 1958, Kohli has achieved greatness in a diverse career spanning more than 20... read more

Save 90% on Your PPC Budget Using This Simple Method

Save 90% on Your PPC Budget Using This Simple Method

Online Marketing

I have been working in marketing for over twenty years. I’m sure you’ve noticed too, that recently, Pay Per Click (PPC) marketing has gone from being virtually non-existent to being... read more

Top Tips For a Successful Recall

Top Tips For a Successful Recall

Product Management

Effective recalls must run like a well-oiled machine. Every aspect needs to be coordinated and documented, while communications have to be well targeted. Correspondence between disparate partners creating and selling... read more

MarketingIntelligence

Marketing Intelligence: Leveraging Marketing Technology to Form a Synergy-Generating Ecosystem

Digital Marketing

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Over the last 10 years, technology has evolved and become more integrated with the marketing world. Thanks to the geniuses at Google and Facebook, instead of guessing at the “Who,... read more

4 Content Generation Tools Digital Marketers Can’t Live Without

4 Content Generation Tools Digital Marketers Can’t Live Without

Content Marketing

Farewell writer’s block! By using the follow six topic generation tools, you can develop article topics when you don’t have the slightest clue. Here are the four tools: 1. Blog... read more