Business
Where to Look for Good B2B Sales Lead
Looking for reliable B2B sales lead is as hard as keeping them. Marketing is a cycle and it starts with finding your leads. As cycle it often goes back to... read more
Six Ways Accountants Can Use Content To Boost Their Bottom Line
As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in accounting from one of the highest rated programs in... read more
Deliver a Great Sales Experience To Prospects, Including Those That Don’t Buy (Chapter 4)
For sure, increasing sales productivity is a good thing. Marketing organisations are putting in place systems and tools to generate and score leads, so that reps can focus on more... read more
Walking Away From A Job: The Scariest And Best Thing You Will Ever Do
At some point in our work lives, we all feel trapped and beaten down. Sometimes this is temporary and the situation resolves itself – new boss, transfer to different office,... read more
Networking Dos and Don’ts from an Event Pro
Having just returned from another networking event, this time, San Francisco Small Business Week, we noticed that networking tends to be a lot like dating – Everything relies on your... read more
Online Marketing: Conquering the L-Word And Spreading The Word When You Launch Your Program
Here in the US, Memorial Day means summer officially begins. It used to mean you could begin wearing white shoes, but nowadays I wear my Asics all year round, in... read more
5 Resume Writing “Musts” For Baby Boomers
In a competitive job market and a tough economy, it’s becoming increasingly common for qualified people to get laid off or let go. Unfortunately, some of these cuts impact Baby... read more
Practice Makes Perfect
I read an article recently titled “At Work, Practice Puts Perfection in Reach,” written by Katie Yessi, who is the principal of a public charter elementary school (and also a... read more
Does Your College Factor Into Career Success?
Everyone graduating college at one point or another wonders whether the school they attended will have a significant impact on their career. The answer is that in 99.9% of cases,... read more
Is Bitcoin the Next Generation of Online Payments?
What is Bitcoin? Bitcoin, the virtual crypto-currency that is somewhat mysterious and extremely volatile, is a decentralized virtual currency that relies on cryptographic mathematics to determine its creation and... read more
B2B Content Marketing: How To Create Content That Attracts Leads
There’s content…and then there’s content that gets found, provides answers to your target’s challenges, and reinforces you as an expert and a valuable resource. What are the hallmarks of good... read more
Three Insider Tricks to Going Viral
Dancing babies, talking babies, clever dancing and talking dogs, cats, cats and cats. Have we had enough yet? Apparently not. Thanks to a string of recent advertising videos landing in... read more
Why Major Sports Have Embraced Big Data (And How They Use It)
Major Sports Are Embracing Big Data Analytics In the post-Moneyball sports world, stories about using advanced analytics to help make front office and coaching decisions began to multiply. There are... read more
