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Why & How You Should Be Using Social Video

Why & How You Should Be Using Social Video
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You Are Richer Than You Know

You Are Richer Than You Know

Big Data

When Stanford’s Aleecia McDonald and Carnegie Mellon’s Lorrie Cranor conducted a survey to find out how much value we place on our personal data, they discovered something surprising: If you... read more

5 Qualities to Look For in a Website Template – The Right Template Guarantees Website Success

5 Qualities to Look For in a Website Template – The Right Template Guarantees Website Success

Online Marketing

Not every business has the budget needed to custom design its site. The initial web presence of plenty of businesses is founded on affordable website templates that allow them to... read more

The “Agile” Approach To Consumer Product Marketing

The “Agile” Approach To Consumer Product Marketing

Consumer Marketing

The term Agile is most familiar to people involved with software development, but the basic concepts can be applied to consumer products successfully as well. At least two of its... read more

What Is Content Discovery And Why Is It Important?

What Is Content Discovery And Why Is It Important?

Content Marketing

Creating content for your website is essential if you want to attract visitors, build trust and increase engagement. However, even if you create excellent content, it will be of no... read more

Onboarding Salespeople – Yesterday’s Good is Not Good Enough

Onboarding Salespeople – Yesterday’s Good is Not Good Enough

Sales Management

How salespeople are onboarded is a significant factor for building sales success. Unfortunately, it is historically one of the most underemphasized aspects of sales performance development. Great onboarding programs for... read more

Convention Over Configuration

Convention Over Configuration

Strategy

I always thought software industry is the one who figured out ‘convention over configuration’ for doing things in more productive and efficient ways. However, it has been around for ages in... read more

Distribution: The Key Content Marketing Differentiator

Distribution: The Key Content Marketing Differentiator

Content Marketing

If you’re in the marketing business, then you’ve likely heard the expression “content is king.” It’s no secret that rich, original content drives engagement. Across the board, companies have shifted... read more

The 3 Pillars of Data Quality

The 3 Pillars of Data Quality

Strategy

The cost of handling a CRM record can be massive. A Sirius Decisions study showed that it costs a company $1 to prevent one bad record from entering a CRM system. It... read more

This One Thing Can Make Or Break Your Employee Engagement

This One Thing Can Make Or Break Your Employee Engagement

Human Resources

Everyone wants to get employee engagement right. There’s so much emphasis on making sure employees are engaged, and there’s a good culture, so you’re able to attract the best talent... read more

How to Avoid Recall Fatigue

How to Avoid Recall Fatigue

Product Management

Are you aware of recall fatigue? This is the term given when many recalled products never get returned or disposed of. Initiating a recall and communicating to consumers the importance... read more

Content Marketing, Buyer Personas and Why I'm Not Writing About Kimye

Content Marketing, Buyer Personas and Why I’m Not Writing About Kimye

Content Marketing

If we’re being honest here, I don’t want to write about technology. Put me in a room with a laptop, give me time and no restrictions, and you’re going to... read more

How to Be Patient While Learning New Technical Skills

How to Be Patient While Learning New Technical Skills

Strategy

I’m currently creating an e-course that will teach participants how to create repeat patterns, which is one of my great passions in life. I thought to myself, “This will be... read more

How to Reap the Benefits of Branding Through Video

How to Reap the Benefits of Branding Through Video

Branding

Source When marketing your brand to the masses, content is your most valuable tool. Don’t be fooled into believing that content is simply the text on your blog or website,... read more

Is Your Culture Trash or Treasure?

Is Your Culture Trash or Treasure?

Consumer Marketing

Most companies pay serious attention to their strategy, marketing, operations, finance and human resources. In those areas, we write business plans, develop budgets and track progress with scorecards and reports.... read more

8 Steps to Getting The Most Out of Your Content

8 Steps to Getting The Most Out of Your Content

Content Marketing

Content marketing isn’t new. Since the dawn of the internet, marketers have been using content to drive traffic and generate leads. The only difference now is that people are finally... read more