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Monetization Strategies For The Internet of Things

Monetization Strategies For The Internet of Things
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The Best Sales People Are Feral! -- Why Managers Should Never Try to Tame Them

The Best Sales People Are Feral! — Why Managers Should Never Try to Tame Them

Sales Management

In my role as a Training Manager I meet with managers and directors of sales teams, as well as HR managers, almost every day. Naturally I’m very interested in the... read more

Succession Planning

The Fundamental Elements of a Successful Succession

Leadership

Many advisors believe your most important action with regard to succession is finding the right person to take the reins of your practice from you when you decide the time... read more

8 Reasons Why a Webinar is a Great Marketing Tool

8 Reasons Why a Webinar is a Great Marketing Tool

Digital Marketing

Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even... read more

30 Brand Image Must-Have's

30 Brand Image Must-Have’s

Branding

The ability to develop a powerful brand image is one of the best ways to gain a competitive advantage in the market. Cultivating a brand is about more than designing... read more

Disney Finds Magic In Reciprocity Marketing

Disney Finds Magic In Reciprocity Marketing

Marketing

A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to... read more

Nothing In Marketing Is Unique

Nothing In Marketing Is Unique

Marketing

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological... read more

hp-split

What the Hewlett-Packard Split Means to the Future of Tech PR?

Public Relations

Maybe it had to happen sooner or later, but one of the USA’s top tech companies is splitting right down the middle. Though it only makes up about half of... read more

Using Conversions to Improve Your Website

Using Conversions to Improve Your Website

Online Marketing

There’s really no such thing as a website that’s “done”. There are always changes that need to be made – meta data updates, content changes, image and video refreshes; all... read more

Understand Your Business: Value Proposition 101

Understand Your Business: Value Proposition 101

Branding

Our organization provides ABC toXYZ. I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience.... read more

Keeping Fresh as a Freelance Writer

Keeping Fresh as a Freelance Writer

Content Marketing

Freelance writing is a tough gig at the best of times, but when that inevitable lull strikes, it can be hard to write a sentence, let alone write enough to... read more

Assessing the Penguin and Panda Updates: How Should your Digital Marketing Strategy Change?

Assessing the Penguin and Panda Updates: How Should your Digital Marketing Strategy Change?

Digital Marketing

Back in September, Google launched a brand-new Panda update, which according to Pierre Far will impact on 3-5% of online queries and results. It has been specifically designed to target... read more

Research Report: Lead Gen Not As Easy As Marketers Think

Research Report: Lead Gen Not As Easy As Marketers Think

Marketing

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display... read more

Bracing Your Lead Generation Campaign for Competitive Siege

Bracing Your Lead Generation Campaign for Competitive Siege

Sales Management

In light of the DreamForce conference now happening this week, should it really come to no surprise that Hubspot released its own CRM technology just one month prior? Still, don’t... read more

How to Win Customers at the Zero Moment of Truth

How to Win Customers at the Zero Moment of Truth

Marketing

Selling is easy, right? It’s all about being in the right place, at the right time with the right product. Of course, that used to be an easier task than... read more

The Hero's Journey and Basic Storytelling - Video

The Hero’s Journey and Basic Storytelling – Video

Strategy

In my prior post, I introduced Visual Perception, which is part 1 of a three part video series from the Webinar, Your PowerPoint Sucks – and what you can do... read more