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Ad Retargeting: It’s About Context, Relevance & Value

Ad Retargeting: It’s About Context, Relevance & Value

Digital Marketing

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The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order... read more

How to Write Emails that Make Your Marketing Team Shine

How to Write Emails that Make Your Marketing Team Shine

Email Marketing

Should you nurture your email subscribers with monthly newsletters or digests? Are dedicated emails about a new whitepaper coming available or upcoming tradeshow a better use of time for optimizing... read more

Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.

Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.

Marketing

It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you... read more

How To Handle Conflict And Controversy In Online Communities

How To Handle Conflict And Controversy In Online Communities

Strategy

In offline communities, conflict and controversy create socially polarized environments. Negativity monopolizes these interactions because in our own personal lives, they are the very interactions in which we aim to... read more

Sales Reps – To Win A Sale, You First Have To Be Considered!

Sales Reps – To Win A Sale, You First Have To Be Considered!

Sales Management

Customers generally seriously only consider a handful of products before deciding which one to buy. This group of products is called the Consideration Set. Niraj Dawar in strategy+business provides some... read more

I’m Sorry Content, I’m Just Not That into You

I’m Sorry Content, I’m Just Not That into You

Content Marketing

It’s not you, it’s me. To be honest, I love the idea of you, but I’m just not ready to commit to a long-term relationship. I hope you understand. Oh,... read more

5 Questions You Should Ask When Analyzing Page Exit Rates

5 Questions You Should Ask When Analyzing Page Exit Rates

Online Marketing

Why It’s Hard to Use Page Exit Rates This is the second post in a series about how to use metrics in Google Analytics to understand how your website is... read more

10 Words You Should Never Use For Your Personal Brand

10 Words You Should Never Use For Your Personal Brand

Branding

Everyone has a unique personal brand. When it comes to defining your personal brand, it’s important to be very careful in what you say when describing yourself. Words are incredibly... read more

Your Annual UX Checkup: 17 Site Details to Review Regularly

Your Annual UX Checkup: 17 Site Details to Review Regularly

Online Marketing

Don’t you want to give your visitors an unparalleled, fantastical browsing experience? Don’t you want them to be so inspired and impressed by your web presence that their hearts start... read more

The Problem With A/B Testing Success Stories

The Problem With A/B Testing Success Stories

Online Marketing

Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I’ve made conversion... read more

How to Improve Your Bounce Rate

How to Improve Your Bounce Rate

Online Marketing

Yesterday’s post about the most important Google Analytics metrics for your business highlighted Bounce Rate as one of five metrics every website owner and marketer should understand. Not only should... read more

Passion At Work Is More Important Than Engagement

Passion At Work Is More Important Than Engagement

Human Resources

There is a really big problem in today’s workforce. Almost no one is passionate about what they do. According to a recent report from Deloitte, 88% of employees don’t have... read more

The Content Preferences of B2B Marketers [Infographic]

The Content Preferences of B2B Marketers [Infographic]

B2B Marketing

There are at least 947 marketing technology companies in a race toward being a part of the complete “Marketing Cloud.” It’s a race worth winning. Forbes—as well as many others—has... read more

Storytelling, Storytelling, And More Storytelling

Storytelling, Storytelling, And More Storytelling

Content Marketing

Seems like every marketing book, blog, and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts... read more

5 Things Your Sales Team Needs To Do To Sell To The Connected Buyer

5 Things Your Sales Team Needs To Do To Sell To The Connected Buyer

Sales Management

By the time a B2B buyer is on their first sales call with your organization, it’s likely that more than half of their buying process is already complete. Connected B2B... read more