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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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Webinars, Attention and Memory: What Marketers Can Learn From Teachers

Webinars, Attention and Memory: What Marketers Can Learn From Teachers

B2B Marketing

We marketers can learn a lot from teachers. Our goals are very much the same:  we want our audience to remember our message.  What teachers have known for a long... read more

How to Embrace Workflows

How to Embrace Workflows

Strategy

Workflows. They’re like that friend who everyone is intimidated by, yet can’t get enough of.  They’re complicated. They’re complex. But they can do a LOT of good for your marketing... read more

NASDAQ Foreshadowing a Bearish Event?

NASDAQ Foreshadowing a Bearish Event?

Finance

The three-day buying streak last week offered some optimism that maybe the worst was over for the stock market, but my technical analysis of the charts indicates otherwise. While blue... read more

Content Marketing in Finance is About Getting the Credit

Content Marketing in Finance is About Getting the Credit

Content Marketing

Is content marketing relevant to financial institutions like banks and credit card companies? This might be the year the Fortune 500 are spending big on things like hiring a Chief... read more

Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls

Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls

Marketing

Quick review: phone calls matter! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Thus, it is... read more


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6 Ways to Make Financial Services Marketing More Relevant to Millennial Audiences

6 Ways to Make Financial Services Marketing More Relevant to Millennial Audiences

Marketing

You may feel like your marketing is doing everything right, but despite your efforts, you’re not reaching millennials effectively. Here are some tips you can try to better earn millennial... read more

B2B Marketing – New Tech, Old Challenge

B2B Marketing – New Tech, Old Challenge

Marketing

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction. This challenge is can be a particularly sharp thorn on the... read more

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Consumer Marketing

The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know... read more

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate

Online Marketing

1

People are visiting your website, but how many are choosing to join your email list? The sad reality is that most people who stumble upon your website are unlikely to... read more

Why You Should Still Try To Get Print Media Coverage

Why You Should Still Try To Get Print Media Coverage

Communications

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on... read more

Debunking the Web Self-Service Myths – Part 1

Debunking the Web Self-Service Myths – Part 1

Customer Experience

Surprisingly, despite the omni-channel world we now live in, there are still those who consider web self-service to be a second-rate customer support channel. There is a misconception that customers... read more

Finding a Job Is a Nonsport Competition

Finding a Job Is a Nonsport Competition

Human Resources

In principle, getting hired is a simple two-step process: creating an attractive enough resume to be invited for a job interview and then acing it. In practice, getting hired is... read more

Effective Advertising — More Than a Creative Black Box

Effective Advertising — More Than a Creative Black Box

Marketing

What makes a great ad? I was being sent to New York to find out. Early in my career with Procter & Gamble, I packed my bags, jumped on a... read more

Polite Customers Help You Sell More

Polite Customers Help You Sell More

Customer Experience

Every business has to deal with rude customers. And good business people keep their cool even in the face of dreadful rudeness and downright abusive behaviour. Stooping to the level... read more

Getting Your First 100 Customers: Strategies That Work

Getting Your First 100 Customers: Strategies That Work

Marketing

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up... read more