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15 Stats About Inbound Marketing To Make You Sound Smarter In Meetings

15 Stats About Inbound Marketing To Make You Sound Smarter In Meetings
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The Curse of the Absentee Business Owner

The Curse of the Absentee Business Owner

Leadership

There’s a secret among franchises, and that secret is that franchises simply don’t work with an absentee business owner. In fact, most franchise companies won’t let you own one of... read more

What is Sponsorship and Why is it Important?

What is Sponsorship and Why is it Important?

Branding

You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the... read more

Valuable Tips For More Successful Customer Surveys

Valuable Tips For More Successful Customer Surveys

Customer Experience

If you and I are going to be as successful as possible in the competitive world of online marketing, we need to have a deep understanding of our buyers. We... read more

Retailers Are Already Gearing Up for the Holidays

Retailers Are Already Gearing Up for the Holidays

Consumer Marketing

I have to admit I found it disconcerting this week when I saw Christmas lights and decorations on the shelves next to Halloween candy, costumes, and discounted school supplies at... read more

3 Ways To Build Instant Credibility For Your Brand

3 Ways To Build Instant Credibility For Your Brand

Branding

One of the most talked about aspects of building a business as of late is that of growing your brand. There are millions of brands out there bombarding consumers on... read more

Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic

Content Marketing

You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. This quiz, “How Y’all, Youse... read more

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Digital Marketing

(Read part one here.) Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. 1. While they want to be a full service... read more

Common Writing Mistakes. Oh, How Common!

Common Writing Mistakes. Oh, How Common!

Communications

The great thing about writing is that you can play with language, syntax, tone of voice etc – but there are rules to follow in terms of spelling, punctuation, readability,... read more

Viral Marketing 101 – For Beginners

Viral Marketing 101 – For Beginners

Marketing

Gone viral. Shared. Cited. Interviewed. If you know what these words mean, you’re likely looking to achieve the same with your website or social media marketing campaigns. If you don’t... read more

Why the Old School Dow Theory Still Applies

Why the Old School Dow Theory Still Applies

Finance

Getting a sense of where stocks are going to go in the year ahead is always difficult with the major indices at their all-time highs. The fundamental backdrop is still... read more

The Digital Skills Gap - How It Can Harm Business and How to Make Sure It Doesn't Harm Yours

The Digital Skills Gap – How It Can Harm Business and How to Make Sure It Doesn’t Harm Yours

Digital Marketing

Finding the right digital skills to deliver business results is becoming more difficult – Fact.  Training establishments are finding it harder and harder to keep up to date with client... read more

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

B2B Marketing

In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook. “Know the rules well, so you can... read more

Importance of PPC Quality Scores

Perfect 10: The Importance of PPC Quality Scores and How They Work

Online Marketing

Being evaluated, graded, and judged often isn’t pleasant, but when it comes to running an online business, it’s necessary. If you’re performing PPC advertising, the Internet watchdogs will keep an... read more

Content Curation: 9 Things To Keep In Mind

Content Curation: 9 Things To Keep In Mind

Content Marketing

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing... read more