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How To Help Your Employees Be Successful Working From Home

How To Help Your Employees Be Successful Working From Home

Human Resources

Today’s workforce is mobile. Employees are spending less and less time sitting behind desktop computers and more time working from apps via tablets or smartphones. This change in workplace culture... read more

The Vital Importance of "Unrealistic" Thinking

The Vital Importance of “Unrealistic” Thinking

Marketing

In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled, “Marketing Myopia.” When it was republished in 2004, HBR editors said the article, “introduced the most... read more

What We’ve Learned From the Financial Year 2013/2014

What We’ve Learned From the Financial Year 2013/2014

Finance

Investors in traditionally ‘safe’ products fared worst last year, so protect your finances with two key pieces of advice Last year was one of the least turbulent in financial terms... read more

Content-Marketing

Content Marketing Listed as a Priority for Businesses and Brands

Content Marketing

Content marketing is listed as a priority within the marketing strategy of companies. A technique that is already present in 9 out of 10 companies and it is ranked as... read more

Inspirational Ice Cream and Other Stories : Copywriting Inspiration is Everywhere

Inspirational Ice Cream and Other Stories : Copywriting Inspiration is Everywhere

Communications

It’s been a busy few days and I was struggling with what to write about in this week’s blog post. Sometimes inspiration hits me at the strangest of times; today... read more


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A Missed Opportunity No Business Can Afford

A Missed Opportunity No Business Can Afford

Strategy

Did you hear the story about the Wheel of Fortune contestant, who guessed every letter in the puzzle, but still managed to miss his chance to win $1 million by... read more

Google AdWords Announces New Features and Enhancements

Google AdWords Announces New Features and Enhancements

Online Marketing

New App Ads, Insightful Reporting and Enterprise Level Tools! The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing... read more

A Quick Guide to Making Redundancies

A Quick Guide to Making Redundancies

Human Resources

Sadly, redundancies are a harsh reality that many businesses are forced to face and it is a difficult process for both the employers and employees to go through. However, with... read more

S.A.V.V.Y. Networking — In Person and Online

S.A.V.V.Y. Networking — In Person and Online

Communications

There are many books, articles, blogs, and speeches aimed at giving you the tools to become more effective at networking. Many of them are very valid and packed with great... read more

Six PR Insights from the Pew Research Center’s State of the Media 2014

Six PR Insights from the Pew Research Center’s State of the Media 2014

Public Relations

The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense... read more

Necessity Doesn’t Guarantee Software Leads

Necessity Doesn’t Guarantee Software Leads

B2B Marketing

There’s no question that Google has become a necessity for most people on the planet. If you can’t figure something out or in need of a quick answer, what do... read more

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

How To Make The Most Out Of Your Nonprofit’s Next TV Appearance [Guide]

Public Relations

As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to... read more

The Art and Science of Product Grouping

The Art and Science of Product Grouping

Online Marketing

Welcome to this five-part series of articles on structuring your website for conversion. Site visitors that understand your message and can quickly locate solutions to their problems with minimal distractions... read more

Who Can Resist Firemen & Kittens?

Who Can Resist Firemen & Kittens?

Strategy

Okay, I’m a softie. I fully admit it. If you follow me on Facebook, I probably drive you nuts with all the posts of Farty Pants Phoebe, my own little... read more

5 Ways to Use Content to Increase Engagement

5 Ways to Use Content to Increase Engagement

Content Marketing

Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that... read more