Business
Selling Tips From The World’s Best Salesperson – The Engineer
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” - Albert Einstein A perspective…. Engineer: I don’t think... read more
Customer Loyalty is Disappearing as Fast as the Fortune 500
There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating:... read more
Study: Emerging Markets To Consume More Enterprise Storage
Emerging markets are expected to consume more enterprise storage than more developed regions, according to a new study published by research firm International Data Corporation (IDC). “Central Europe, Middle East,... read more
Three Keys to Retail Success: Authenticity, Consistency, and Trust
I love to shop. I like going to the mall so I can browse in the windows of my favorite shops, find a great sale, and imagine what it would... read more
The Magic of Making Government Data Open Source: Alohomora
Making Government Data Open Source With Alohomora Two things are inevitable, the old saying goes – death and taxes. While no one knows how or where their end may come,... read more
Does Your Marketing Team Understand Consumers?
Results of new studies reported this week indicate that despite “big data” and various attempts to create customer intimacy, many marketers still do not understand customers and prospects. Specifically, while... read more
Gartner Predicts CRM Will Be A $36B Market By 2017
The latest enterprise software forecast from Gartner shows Customer Relationship Management (CRM) increasing to a $36.5B worldwide market by 2017, a significant increase from the $20.6B forecasted in Q1 of... read more
The NSA Isn’t The Only Organization Interested In Big Data
If you thought — for even a little while — that the stuff you post online is private and confidential, then you’re probably now acutely aware that it just isn’t... read more
3 Step Approach to Marketing Analytics: Step 2 – Execute
In a previous post, “A 3-Step Approach to Marketing Analytics”, we outlined a simple methodology for the application of measurement and analytics in marketing. We followed that up with a... read more
Facts of Business Life: If You Don’t Market Your Business, You Don’t Have One
1The sad truth is that less than 30 percent of businesses last more than 10 years, and most failures occur in the first few years of operation. Some businesses are... read more
Critical Minute – This Place is Really Diverse, Really
Florida. According to the 2010 U.S. Census, Florida had a population of almost 19 million. In terms of race and ethnicity, the state was: · 75.0% White American · 16.0% Black or African American · Less... read more
The 4 Stages Of Leading An Organization
Every organization has leadership, in some form or another. The quality of this leadership may leave a lot to be desired, or perhaps it is ostensibly amazing. Most leaders see... read more
What Do Sites Like ‘Crunchbutton’ Mean for Multi-Channel Retailing?
Image by hodgers To be successful in the 21st century, multi-channel retailing is no longer an option but a necessity. You have to take your business wherever your customers are... read more
Wine, Steak, and the State of the U.S. Stock Market
I was recently out to dinner with a friend who manages tens of millions of dollars in private equity. While the Dow and the S&P 500 are still within two... read more
5 Actionable Tips to Bring Dead Content Marketing Campaigns to Life
1Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What... read more
