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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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Bad Advice Time: Everyone Needs to Build a Personal Brand

Bad Advice Time: Everyone Needs to Build a Personal Brand

Branding

There has been a lot of talk over the last few years regarding the importance of building a personal brand. A few examples: This article from Forbes talks about how... read more

6 Keys To Creating Compelling And Shareable Content

6 Keys To Creating Compelling And Shareable Content

Content Marketing

It is so easy to start a site these days. This has contributed to the internet getting bloated with common sense advice from people imitating and copying each other. Creating... read more

Slash Your To-Do List in Half With This Productivity Hack

Slash Your To-Do List in Half With This Productivity Hack

Strategy

How awesome is it to check items off your to-do list? For most, it’s bliss. Now imagine if you could achieve the same thrill you get when checking off 2... read more

Six Tips to Improve Your Landing Page Performance Today

Six Tips to Improve Your Landing Page Performance Today

Online Marketing

1

If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they... read more

Micro-Video Platforms to Watch in 2014

Micro-Video Platforms to Watch in 2014

Digital Marketing

Just a few short years ago, the term ‘micro-video’ was a relatively unknown concept, and most social media marketers were likely unaware of the influence this medium would later have... read more


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Cultural Intelligence: What Is It?

Cultural Intelligence: What Is It?

Strategy

Cross-cultural skills are becoming more and more important to all businesses, whatever their size. In today’s world it is likely that your staff will be called on to interact with... read more

5 Uncommon Tips That Help Manufacturing Marketing Succeed

5 Uncommon Tips That Help Manufacturing Marketing Succeed

Marketing

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and newsletters. Only... read more

How to Overcome Customer Resistance to Change

How to Overcome Customer Resistance to Change

Customer Experience

Sometimes the biggest resistance to innovation comes from the person who should benefit most from it – the customer. Customers can be very conservative. When you come along with an... read more

Improve Employee Productivity with Flextime

Improve Employee Productivity with Flextime

Human Resources

In enhancing employee performance and welfare, “flextime” is an increasingly crucial “flexwork” tool. Flextime enables greater productivity, especially when integrated with cloud computing applications such as Dropbox and Google Drive.... read more

Transparency in Your Company Culture is Important. Here’s Why.

Transparency in Your Company Culture is Important. Here’s Why.

Human Resources

I don’t know about you, but at points in my career I’ve found it difficult to keep my eye on the bigger picture. It’s all very well and good working... read more

The State of Content Marketing: 10 Important Stats

The State of Content Marketing: 10 Important Stats

Content Marketing

Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well... read more

43 Tips For Creating Viral Content Campaigns (Research)

43 Tips For Creating Viral Content Campaigns (Research)

Content Marketing

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated... read more

Engage, Equip, Empower

Engage, Equip, Empower

Strategy

The 3E’s are the new way to market. I came across this term in Why Word Of Mouth Marketing IS The Most Important Social Media by Kimberly Whitler, July 17,... read more

Multitasking, The Ultimate Productivity Killer

Multitasking, The Ultimate Productivity Killer

Human Resources

Multitasking is the dumbest thing you can do. Not only will it make you produce sloppy work, but it actually does damage to things like your memory. I know we... read more

How to Construct the Right Sales Compensation Plan

How to Construct the Right Sales Compensation Plan

Sales Management

I have recently had multiple discussions with business owners and CEOs about appropriate compensation plans for their sales teams.  Clearly there is not a “one-size fits all” plan,  but I... read more