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7 Practical Ways to Find Content Your Followers Will Love

7 Practical Ways to Find Content Your Followers Will Love

Content Marketing

It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes, images or videos with your followers you are adding value... read more

How to Overcome an Imperfect Boss

How to Overcome an Imperfect Boss

Human Resources

I spoke to Karin Hurt, the author of Overcoming An Imperfect Boss and the award-winning blog, Let’s Grow Leaders. Hurt has a diverse background of executive leadership experience in sales,... read more

Why You Should Pay Attention to Mixify

Why You Should Pay Attention to Mixify

Marketing

These days, sad to say, about the only time I watch network television is on Sunday mornings when I tune in to watch, well, Sunday Morning. This past Sunday I... read more

How Best in Class Brands Create Outstanding Customer Engagement Experiences

How Best in Class Brands Create Outstanding Customer Engagement Experiences

Customer Experience

When a customer buys something it should be a positive experience. They should want to come back time and again. If you’ve ever had a bad retail experience, did you... read more

Break the Rules – Part 2

Break the Rules – Part 2

Marketing

Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert... read more

Spooky Calls-To-Action For Converting Visitors

Spooky Calls-To-Action For Converting Visitors

Online Marketing

Today is the day I get to make my FAVORITE cookie – Oreo truffle eyeballs – and watch a spooky movie on Netflix (I’m taking suggestions! Anyone?) I would write... read more

Better Lead Generation Starts at Home - 3 Homepage Hacks

Better Lead Generation Starts at Home – 3 Homepage Hacks

Marketing

Capturing more leads on the most-visited page of your website is often a matter of making some very simple changes to your home page. So let’s jump right in to... read more

How KPIs Will Simplify Your Field Management

How KPIs Will Simplify Your Field Management

Strategy

For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of Field Activity Management (FAM). While things like mobile data... read more

How To Optimize Mobile Pages To Drive Phone Leads

How To Optimize Mobile Pages To Drive Phone Leads

Digital Marketing

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly... read more

How To Keep Your Customers Engaged While You’re Rebranding

How To Keep Your Customers Engaged While You’re Rebranding

Branding

Brands may be recognizable, but they should never be stuck in the past. Even the biggest brands get makeovers every now and then for a variety of reasons: to update... read more

Why PR Should Treat Facebook Like A Media Property

Why PR Should Treat Facebook Like A Media Property

Public Relations

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to... read more

Taking the “Fright” Out of Lack of Experience on your Resume

Taking the “Fright” Out of Lack of Experience on your Resume

Human Resources

Writing a resume can be challenging for anyone, but even more so when you have little experience to point to. Young adults fresh out of high school or college transitioning... read more

How to Measure the Success of Your Project

How to Measure the Success of Your Project

Strategy

How do you effectively measure the success of a project and then how do you communicate that success to stakeholders? In this interview with program manager Adam Kowal, from Intuit... read more

Holiday Email Marketing Made Easy: 9 Emails You Can Use

Holiday Email Marketing Made Easy: 9 Emails You Can Use

Email Marketing

Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard... read more