Business Intelligence
Opportunity Watch: Advanced Analytics In Finance
Advanced Analytics Is Crucial For Finance Big data is transforming industries. From education to tech, retail, and healthcare, sophisticated analytics are helping organizations make intelligent decisions to maximize key goals.... read more
Are You a “Fumbler” or “Fact Finder”?
Best practices for a BI and analytics strategy As a student, my biggest fear was that the teacher would call on me and I wouldn’t know the answer to her... read more
The Critical Role of Conceptual Analytics in Conversational Marketing
Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to... read more
A Quick Business Analytics How-To For Professional Services Firms
Performance insights can help professional services firms move from “What’s happening today?” to “How can we affect tomorrow’s performance?” To find the answers, you need to apply business analytics in... read more
How Can My Business Benefit From BI Technology?
Companies today have at their disposable massive amounts of information that may be used in guiding their business moves. Business owners are constantly looking for data that will boost their... read more
When Measurement Fails You
If you were to sit down in any one of these seats in the below picture, could you decipher what was going on in a reasonable period of time while... read more
How to Use Google Analytics to Find Out What Browsers Your Visitors Use
1From the weekly Success Insights series: Lessons from our Client Success Programs Hopefully, your website was tested in lots of different browsers while it was being built, but now you... read more
10 Myths about Enterprise Social Software
Just as public social networks have changed the way that people connect and interact, enterprise social networks can have a big impact on employee productivity and collaboration. Initially thought to be a distraction,... read more
Three Ways Retailers Can Use Predictive Analysis To Gain And Maintain A Competitive Edge
Mathematical models will never be able to predict the ups and downs of the economy, the winner of the NCAA March Madness tournament or the weather with absolute certainty. But,... read more
Wondering About the ROI of Enterprise Social Software?
According to Gartner many companies are making buying decisions on enterprise social software based on vision and strategy (intangible value) rather than traditional accounting based ROI calculations (tangible value). Equally... read more
The 3 Step Approach to Marketing Analytics: Step 1 – Understand
In a previous post “A 3-Step Approach to Marketing Analytics” we outlined a simple methodology for the application of measurement and analytics in marketing. Despite widespread acceptance of the need... read more
Social Intelligence: Are Your Managers Assets or Liabilities?
Last evening I was out with my kids at one of our favorite places to buy a chicken shawarma. As we were waiting for our food a young, slightly disheveled... read more
Data In Motion Is Saving Lives
Imagine this; you are recovering from surgery in the hospital and you start to feel shaky and get the chills. Your heart starts beating quickly and you start to breathe rapidly. ... read more
Five Reasons Corporations Need Advanced Social Intelligence
1Social media has made anyone and everyone a virtual broadcaster, delivering incredible reach to individuals and their messages like never before, regardless of the number of “friends” or “followers” they... read more
The Business Analytics Boost For Professional Services
You probably recognize the importance of business analytics to your professional services firm. You’d like to deliver meaningful performance insights to everyone in your organization – anywhere, at any time.... read more
