Business Innovation

What’s the Future of Business? Creating Meaningful Experiences

WTF Solis

New & emerging technologies are popping up at a staggering rate, which can overwhelm even the best techies. These new technologies are disrupting the way we go about our daily – always connected – lives. These technologies aren’t just impacting society, they’re also changing the way we do business. To get a feel for just how disruptive these new technologies and companies have become, we can look at how many of the top Fortune 500 companies have slipped out of contention as their business models failed to keep up in these wild times. 

Social media has changed the way customers are able to interact with brands, and how brands can now connect with their customers. In order to keep up with your customers, you need to be able to adapt to their behavior changes, before the competition does. One way to reach these people and get them to share about your company on one of the many and varied social networks they have, is to recognize disruption as it happens, assess new opportunities, and quickly test these new ideas.

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People are marketed to now more than ever before, and to cut through all the noise, author Brian Solis thinks you need to come up with ideas that create meaningful experiences to keep people hooked. One of the coolest social media success stories for a brand has been Oreo’s “Dunk in the Dark” real-time reaction to the lights going out in the Super Bowl. They were able to capitalize on the power outage and turn a real-time scenario into a slam dunk for their brand.


This idea is a call to brands everywhere to evolve from simply publishing content towards a much more sophisticated construct that looks more like a traditional “newsroom”–an editorial team model that supports agile content development, predictable distribution, and real-time performance analysis to help marketers reach and connect audiences at scale.

What’s the future of Business? is not a question — it’s an answer. In his new book, Brian Solis explains how experience design helps your business and how you can harness its power for business growth. This book introduces a new movement that aligns the tenets of user experience with innovation and leadership to improve business performance, engagement, and relationships for a new generation of consumerism.

via: WTF Business

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