Identified as two of the fastest growing tech trends for 2013, the pair is able to help drive improved customer experiences and operational effectiveness.
Take a look around you, I bet at least one person is talking on their cell phone, the other playing Angry Birds on their tablet, and another changing their music or checking their email on either. All this checking in, checking out and playing games is generating a lot of data from their mobile device.
We are all mobile today because we have to be. If we leave our phone at home, we miss out on a lot of information – whether it is social, world events, or a sales lead. Access to the data is critical and we are always on the go.
So it’s only natural that big data and mobility should be partners. They are ying and yang, and their relationship benefits everyone.
Now we can benefit personally, but it’s the sales and marketing teams that big data is a big deal for. Sales teams are under pressure to meet even higher quotas and obtain more customers than ever before.
So how do big data and mobility work together?
According to Scott Snyder, each technology has its “unique benefits” to bring to the table (this really does sound like a relationship doesn’t it?). Mobility has proximity and relevance to the user and is totally ubiquitous. These traits are then complemented by big data’s ability to capture, analyze, and enable the end user, your sales rep, to act all in real time.
In fact, according to a recent study by Aberdeen, a fully mobilized sales force averages an annual team quota attainment of 76% compared to 53% of non-mobile adopters. The difference? The mobilized “road warriors” were equipped with the best mobile technologies that provided them with real-time access to data on their potential customer. That’s a big bottom line difference if a prepared sales rep meets a customer compared to an unequipped one.
All in all, it will be interesting to see how their relationship continues. I can’t promise any good scandals, but I can say it will be fun to watch how they grow together.