6 Ways to Boost Your Business Instagram Account

Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to you can make incredible images on Instagram.

1) Meet Instagram for Business

You’re not the only one looking for information, and the folks at Instagram know it. That’s why they’ve created their own blog devoted to businesses: Intagram for Business. The site let’s you explore how other businesses are using Instagram through tips, brand spotlights, API examples and news from the Instagram headquarters.

2) Perfect Profiles

I found this nifty infographic by Gerry Moran, depicting exactly what you have to do to build your Instagram business profile. From branding and hashtags, to captions and notifications, here’s a great way to optimize your Instagram profile and get discovered.

3) Fantastic Filters

Don’t get lazy when posting pictures on Instagram. There’s a reason why there are numerous filters on the app, to make your images pretty! Scroll through your options and have fun with it. You will only create engagement with your audience when your photos look good. TrackMaven recently did a study on Instagram accounts to see how filters affected engagement and found that Mayfair, no filter and Inkwell drove the most interaction.

4) Strategic Plan

Don’t just post random pictures, make sure you have a plan. Your business account should have goals and objectives, using the tool to convert leads and increase user engagement. For a business, if you post with no clear focus, you will risk looking like spam! Above all, make sure you’re posting quality photos. Don’t post for the numbers. Quality always beats quantity.

5) Behind the scenes

A great way to differentiate yourself from other brands in the industry is by providing behind-the-scene looks on your business account. This can be the making of your product, how the day is spent through your services and/ or the employees who make the brand. Followers love to feel connected to the brands they love so give it to them!

6) Hashtags

Hashtags on Instagram act like keywords within SEO. If you use the right (and relevant) hashtags, you can be found more often and you’ll be discovered by your target audience. Do some industry-related hashtag research to boost your presence on Instagram.

Your Turn

These are just a few tips on how you can use Instagram for your business. If you have any other tips that have been working for you, please leave your comments below!

  Discuss This Article

Comments: 2

  • chatmeter says:

    Instagram is a social media platform that should definitely be mastered. It can sometimes be underrated by businesses. It’s important for businesses to know that Google does includes Instagram shares and likes in its algorithms. Instagram also lets people tag locations. If a business is food or clothing related, Instagram is crucial (especially if you’re marketing to millennials) because when customers are in the store they’ll be able to post a picture of the product and tag the location. Their followers will see their post and it’s like free advertising!

  • Ellie says:

    ” It can sometimes be underrated by businesses.”
    So true! Instagram offers way more than just a marketing channel to reach out to potential clients with your message. For instance, it can become a full blown sales platform if Instagram account is connected to inselly.com (a marketplace for this social network). It can also be a place to collect feedback from customers. Or even a tool to help spread a word about new service/sales offers etc. (talking about Instagram Direct here). So many ways to benefit from this social network and only few are widely used. Which is a pity, honestly!

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