When it comes to branding your business, most owners spends a lot of time trying to think of a name for the company that is out of the box; something no one else has thought of before. Creating an identity that is both unique and simple is one of the biggest challenges faced by businesses today. The most common reason for branding/re-branding is to gain recognition and also get more business. No matter what the objective is you need to make sure that you have a good visual to go along with the name .i.e. a logo.
Most people do not think that choosing a symbol is as important as the name of the business. Sadly this is a misconception, as sight is the primary and most used human sense. Based on this biological fact it is extremely important to have a soothing, eye catchy visual with your name. The better, and more memorable your logo is the more the brand recognition will be. Although, they say “never judge a book by its cover” most people still tend to ignore it and judge things based on the way they look. When customers look to do business, they consciously or subconsciously base their purchase criteria on the look and feel of a company. The logo is one of their interaction with the company.
When you have a well designed logo, you come across as experienced and professional. Along with that your business looks more credible. To be an expert in your field, you need to build credibility. Research shows that people remember more visual content as compared to what they read or hear. Thus creating a graphic representation for your company can create a memorable impact on the prospective customer.
A good graphic enables you to stand you in your field, especially when it is coupled with a strong marketing program. Creating an identity for yourself is extremely important and can be best done with a logo. Also, keeping a consistent branding and logo is essential, it lets the customers know that you are consistent. A logo is needed to build the brand which is bigger than an individual. After all if your brand name is recognized by a person who works for you, then you may lose customers when that individual leaves.
With a logo you can communicate a message to your customer, something a name may not be able to communicate. A good logo contains several meanings to it and it helps in communicating those messages to your customers. These could be several benefits that you offer; ones that you competitors don’t offer.
Finally, having a logo that you are happy with will help increase your own confidence in your business. This is something that will be reflected in your business practices, interactions and even your customer dealing. If you do not already have a logo it is best to design one, or if you are not sure how to do it, hire a professional to do it. If you have an existing logo you should reexamine it to see how you can improve it.