Using Memes for Your Brand: Magnet Minute [video]

This week on the Magnet Minute, Amy’s talks about memes and how they can be an engaging tactic to lead a brand’s online audience to action.

If you’re not familiar with the term “meme,” it’s referring to a behavior or concept that spreads throughout the Internet, usually in a visual format such as photo or video.

We always talk about how multimedia has a tendency to do much better in terms of going viral through social media because of how easy and fun it is to view a picture or video. So that goes hand-in-hand with why memes catch on and spread the way they do.

One of the best examples out there is Old Spice and the ‘The Man Your Man Could Smell Like’ campaign. The professional production of this video mixed with outrageous transitions and a great personality made this meme a lot of fun to replicate throughout channels on YouTube.

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If you’re not sure you have the creativity or resources to create your own meme, you can always meme-jack. Meaning, hop on the wagon of a meme that’s hot and add your own twist to it to make it relate to your brand.

Try to get on meme campaigns in the early stages so you can ride out the virality factor that’s highest when it’s new. If your brand can spread thanks to that timing, it will be a great thing. Also, make sure you know exactly what the meme means. Sometimes they’re a little cryptic and you don’t want to attach your business to something that could spin into negativity instead of fun. And always make sure you test with your audience. It will help you make sure you’re right on the mark and that it will be well received once out in the open.

The U.S. presidential election has come to a close, but it’s important to note that President Obama’s Facebook campaign had a lot of meme activity happening. Basically any image they shared had copy on top, encouraging voters to spread the word and head to the polls. Gorgeous images plus fun phrasing equals engaging media.

What is your favorite Internet meme? Has your brand used to one to get noticed online? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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