The Kardashians’ Guide To Personal Branding

So by now I’m sure that all of you have heard about the Kardashian family, and of course the Jenner family, as well. They are the modern day Brady Bunch. But regardless of whether you’re a superfan or whether you think they are famous for nothing, I believe everyone can learn something from the Kardashians about personal branding.

Find your strength and remain consistent

The Kardashian sisters have built a brand around fashion, fashion, fashion, and glamour. The sisters found what they were good at and continued to make a brand out of it. This is important for you, as well, when trying to figure out what your personal brand is. What are you interested in and passionate about? Start making moves based on these ideas, and then above all, remain consistent! A brand can’t be something that is always changing; it needs to be something that is recognized as steady.


The Kardashian sisters are always contributing their thoughts about fashion (see Kim, Kourtney, and Khloe’s personal blogs) — not to mention they are walking fashion statements. Your interest may not be fashion, but whatever it is, find a way to contribute back to society. This could be writing a blog about nature, sports…literally anything you’re interested in. You could use social media to do this, as well. You want people to think of you as a thought leader, not someone who doesn’t participate. This means not just curating content that other people have written, but also including your own opinions.

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Be confident

Everyone in the Kardashian family is confident due to the fact that they are always in the spotlight. However, you don’t have to be a celebrity to have confidence. If you are knowledgeable about a subject, prove it! Own something, and make it your personal brand. The best way to be confident is to be positive, and from there, anything can happen. Who knows, you may even be the next Kim Kardashian.

Don’t overdo it

Despite all of these steps to make the Kardashian name a world-renowned brand, is it possible that they have seen TOO much publicity, and bad publicity at that? Kim’s recent divorce to NBA player, Kris Humphries, has been all over the news to prove that there is such thing as negative press for this family. However, I do have faith that will Kim bounce back from this not only because she is a strong person, but also she has a great PR team that will help her through this. What you should take from this divorce dilemma is that, above all, everything should be natural. Do not try and overdo it just to make everyone else around you happy. Your personal brand is about YOU!

Overall, the Kardashians have done an excellent job at creating a brand out of a family. Whenever I see something spelled with a K instead of a C, I know that it is probably associated with the Kardashian family, and I instantly get intrigued. Take the positive things that they have done, and learn from them to create your own personal brand.

If you’re interested in ways that other celebrities have created their personal brand, and the effects that they’ve had, check out these blogs: 3 Ways Leonardo DiCaprio Has Perfected His Personal Brand and Lessons From Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?.

Do you believe that the Kardashians have successfully created a personal brand? Do you believe that there is such thing as too much publicity, if so, is it possible to bounce back?

Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships: The Truth About Getting from Classroom to Cubicle (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

  Discuss This Article

Comments: 5

  • Thanks for the great article . The Kardashian “case” study -is so helpful to small/mid-size business owners to understand the importance of branding concepts. I’m definitely tweeting this one! Thanks!!

  • I think the recent marriage debacle won’t necessarily destroy her image but I think it has been tarnished. Just recently I saw a group petitioning to have her reality show removed. Won’t work, but I think this recent stunt has really soured some folks…

  • We love to hate them but there is no doubt that they have done an incredible job of making themselves relevant for almost no reason at all. We can stand to learn a lot from their successes and failures. Speaking as the “adoring public”, our perception of Kim Kardashian goes sour when we feel as though we are being lied to. The Kardashian-Humphries wedding for example. The public will continue to support her and this whole debacle will blow over eventually (rather soon I believe) but transparency, honesty and accountability are what the public is looking for. We will forgive all manner of ills as long as the ills are publicly acknowledged.

  • I have to agree the Kardashians are very good at branding their name, but I think sometimes it’s a bit overkill. It’s just crazy how many people buy their stuff just because it has the Kardashian name connected to it, and that is why their PR people are amazing.

  • I definitely agree that there is a point of too much publicity. Although the Kardashians have done a wonderful job creating their brand, many individuals are tired of seeing them in the media everywhere. It’s important to find a balance in the perfect amount of publicity.

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