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Spam Is Deadly To A Brand!

Branding

Seriously, I scratch my head daily, as way too many unsolicited, non-permission based emails come through to any one of my 3 emails.

I know it’s a part of and fact of web and email life, but it is a big nuisance and a HUGE brand killer.

No permission = No Reply = Block = Waste of time..

What all is considered spam?

Our friends at Wikipedia define Spam as “the use of electronic messaging systems to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, television advertising and file sharing network spam”.

It is named for Spam, a low quality luncheon meat, by way of a Monty Python sketch in which Spam is included in almost every dish.Spam Is Deadly To A Brand! image 3148748563 ca35b28f39 n

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Each week, I clear hundreds of comments on my blog, and see thousands in the admin of blogs I contribute to and people posting on my social sites with links to sales spam. I do skim through them occasionally because as annoying as it is, I am also curious. Most of it comes from other countries whose comments translate into nonsense, or blatant self promotion of products and services that have nothing to do with what I write about.

Can you mine spam for some nugget-prospects?

I think so, but why?

Nothing is more harmful, deadly or egregious to a brand than using the powerful communications tools we have without permission and no respect or regard for people’s time and attention. It’s so disrespectful to those of us that follow web, email and social media etiquette.

My friend Chris Brogan offers The Insiders Guide to Social Media Etiqette, a must read.

Here is a great article and info-graphic posted on the Constant Contact Blog: What is Social Spam? (And How to Avoid Creating It)

This is ALL of our responsibility, NOT do it and to call out and report people and businesses who do.

Please stop spamming, respect email etiquette and thanks for doing so.

What do you think?

Author:

Deborah Shane is an author, media host, speaker, writer and branding strategist. She hosts her Toolbox Blog and is in her third year of hosting a weekly business radio show called Deborah Shane’s Metropolis that has over 32K downloads! She is a regular contributor to several national business, career and marketing blogs and websites. Her new book Career Transition-make the shift is available on Amazon.com and all major book sellers. Deborah delivers smart, no-nonsense ideas and solutions, which make her a popular go-to resource for clients, national media and influential blogs. Visit her at www.deborahshane.com.

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